Igor Shekhterman and group financial director Svetlana Demyashkevich. In 2019, the company will open about 2,000 Pyaterochka, Perekrestkov and Carousel stores, Demyashkevich said. In 2018, the network will grow by 2,500 points; in 2017, X5 opened about 3,000 stores. By the beginning of October 2018, the group had 13,685 points in Russia. But revenue should grow. “We want revenue growth [in 2019] to remain between 15-20%,” Demyashkevich said. “Then – depending on the level of inflation and macroeconomics.”
« Magnet“Unlike its competitor, in 2019 it will maintain the network’s growth rate at the level of 2018, its CEO Olga Naumova said on October 22. Magnit's goal for the current year is to grow by 1,500 stores. The priority for 2019 is updating the network and opening 2,000 pharmacies in the premises of already operating outlets, Naumova noted.
Unlike Magnit, X5 does not plan new formats. The company, according to Shechterman, came to the conclusion that, in addition to the existing convenience stores, super- and hypermarkets, other segments were unattractive: “We consider this [the focus on three formats] an important competitive advantage.”
Apparently, nothing threatens X5’s leadership yet, says Mikhail Burmistrov, CEO of Infoline Analytics. According to him, the concerns were related to the fact that “ Magnet» will make drastic and sweeping changes. “It’s clear now: the changes will not be quick,” says the expert. – In addition, Magnit has many accumulated problems and a very broad focus: pharmacies and pharmaceutical distribution, cosmetics stores and other formats. Breakthroughs are unlikely."
X5's main format in terms of revenue share is Pyaterochka neighborhood stores. In recent years, their network has been growing rapidly, Shekhterman recalled, but now it is necessary to slow down for the sake of quality. Pyaterochka's development priorities are to improve the offer to customers and increase operational efficiency by reducing product losses and staff turnover. Perekrestok supermarkets will also focus on the best offer for customers and online development, while Karusel hypermarkets will focus on a new concept and increasing revenue per square meter.
The tactic - to increase sales through internal improvements, rather than network growth - is reasonable, says Andrey Karpov, Chairman of the Board of the Russian Association of Retail Market Experts. Retail is stagnating, in fact, chains are luring customers away from each other, so you need to rely on the quality of service, loyalty programs, etc., he adds.
X5's long-term goal is to adapt to the next generation of retail, Shekhterman noted. For now, he said, offline retail will remain the largest market for the group. But gradually the consumer begins to choose new ways of shopping, and X5 will adapt to this, added Sergei Goncharov, director of Pyaterochka.
IN long term The transition of “big retail” to online services is inevitable, says Petr Fedchenkov, co-founder of the grocery delivery service Instamart. But if in more developed Western markets large chains see online sales as a promising way of diversification, then in Russia it is more likely an experiment, testing the capabilities of the chains themselves and customer requests for this type of shopping, he argues.
For now, X5 plans to develop online sales with home delivery only on the basis of Perekrestok, Shekhterman said. But in 2019, X5 will begin testing online commerce in other formats. Pyaterochka, as Goncharov said, will test a model where the buyer himself picks up the order from the store (click & collect), delivery to customers living nearby and installation of automated points for issuing online orders inside stores. According to Goncharov, this will not require large investments.
In our country, individual construction has been actively developing in recent decades. In addition to the construction of warm and durable houses from classic wood and brick, new materials and technologies are increasingly being used, primarily borrowed from abroad.
New materials for house construction are being developed to simplify and speed up installation and increase the heat-saving characteristics of external walls. But in itself the low cost of material for the construction of the building box and its good specifications do not guarantee that the final costs will be small and the house will be warm and cozy.
To select cheap materials for construction, the following factors are taken into account:
- Climate and location of the building site. This factor influences the choice of wall thickness and the need for additional insulation.
- Soil type. Affects the choice of foundation and the technology of waterproofing the underground part.
Thus, it is important not only to compare the cost of materials for building structures, but also to determine which is the most cheap option suitable for specific operating conditions.
Final cost of work
It is the final cost of the work that should be taken into account when assessing the characteristics and cost of materials for building the walls of a house and looking for the most budget option.
The final construction costs are made up of a number of components:
- Architecture – the simpler, the cheaper.
- Engineering solutions - selection optimal option execution of each design.
- Internal layout is a rational approach to using space to get the maximum usable area.
- Insulation - the need and costs depend on the thermal conductivity of the walls.
- External and internal finishing – the need depends on the characteristics wall material, when choosing finishing materials you can save money.
- Building materials – it is on their choice that developers try to save as much as possible.
- Foundation - costs account for up to 40% of the total investment in construction; the parameters of the foundation depend on the choice of materials for installing the building frame and roofing system.
If you want to reduce construction costs, keep in mind that choosing a cheap material for building walls may result in the need to spend extra money and time on their insulation and finishing. When building a house above one floor special attention strength characteristics are also required.
The cheapest materials for construction
Construction of a classic brick house will not be cheap - the piece material itself for laying walls is expensive, and a solid foundation is required. Plus, the installation itself will take a lot of time and will require the involvement of professional masons if you want the house to be durable, warm and last for at least 100 years.
Today, new materials and technologies are being used, thanks to which the construction of a private house will require a minimum of time. These include the construction of walls from monolithic concrete using permanent formwork made of foamed polystyrene. Steel reinforcement is installed inside the polystyrene foam blocks with a tongue-and-groove connection.
The foam material acts as insulation; the cavity between the walls is filled with concrete, thereby forming monolithic frame building. The materials themselves that are used for construction (concrete, polystyrene foam, reinforcement) are affordable, but the increase in price occurs due to:
- quite high cost of finished blocks with installed fittings;
- need to hire a concrete truck.
In addition, such a house requires external and internal finishing, as well as installation of high-quality ventilation system, since walls with a double layer of polystyrene foam do not breathe. This is an example of how cheap materials do not guarantee savings during construction and comfort in the home.
Expecting to find the cheapest material for building a house, you should pay attention to structures made:
- from foam blocks;
- from expanded clay concrete;
- from gas silicate blocks;
- By frame technology;
- from timber;
- from rounded logs.
To evaluate which material is better, you should compare the pros and cons of each option.
Foam block
The popularity of foam concrete is explained by its affordable price, simple installation– not required for building a house special tools and lifting equipment, since the weight of the block does not exceed 25 kilograms, and it can be cut with a regular hacksaw.
The list of advantages of foam blocks also includes:
- savings on the foundation - wall structures weigh relatively little, which makes it possible to equip a lightweight underground foundation;
- high installation speed;
- strict geometry of the blocks (if the material High Quality) – due to this, the thickness of the seams is minimal, which reduces the consumption of adhesive, increases the strength of the masonry and reduces the thermal conductivity of the walls;
- high thermal insulation parameters - the porous structure prevents heat loss through the walls;
- vapor permeability – the material “breathes”, resulting in a comfortable microclimate in the room;
- environmental friendliness and fire safety - the material does not burn and does not emit harmful substances.
Disadvantages include:
- the need for external cladding - the building needs external finishing, since the porous material absorbs moisture and freezing and thawing cycles do not benefit it;
- in cold climates, the walls of the house need to be additionally thermally insulated, while insulated ventilated facades increase the cost of construction, pasting with polystyrene foam boards will be inexpensive, but the walls will become vapor-tight and a supply ventilation system will be required;
- risk of blocks cracking during shrinkage of the house if not used enough quality material.
Manufacturers claim that the service life of foam block buildings reaches 80 years. But the material appeared relatively recently, so there is no information about its actual durability.
Expanded clay concrete
Hollow expanded clay concrete blocks are used for external walls and partitions of a private house. If we compare expanded clay concrete with foam concrete, then expanded clay concrete is more difficult to process and is heavier, which should be taken into account when calculating the foundation. The size of the expanded clay concrete block is larger, which speeds up installation.
Expanded clay concrete is characterized by:
- environmental friendliness and health safety;
- resistance to combustion, biological damage;
- good noise insulation and heat insulation properties;
- breathability.
Walls made of this material require external cladding. Finishing allows you to make the facade aesthetically attractive and protect the porous material from damage when wet and subsequent freezing. Interior finishing of the premises is also required, but it should be taken into account that fasteners do not hold well in expanded clay concrete.
If the masonry is not done well enough, or the material has cracked as a result of shrinkage, cold bridges arise and the walls of the house need additional thermal insulation.
Aerated concrete
Trying to find the cheapest building material, developers buy aerated concrete - lightweight blocks that are easy to install. It is important to use autoclaved aerated concrete from a trusted manufacturer - materials made by drying in a hydration chamber have 3 times lower strength and can only be used as insulation.
The blocks must be even, since the seams are cold bridges. But even if the masonry is made with minimal joint thickness, the house needs to be insulated if there is a desire to reduce heating costs. External and internal decoration of walls made of porous aerated concrete is required.
The advantages include the ease of processing blocks. Moreover, during the transportation of material and construction work Care should be taken - the blocks are not resistant to mechanical damage.
Frame house
To build a house using frame technology requires the use of a whole set of building materials, usually these are:
- lumber for mounting the supporting frame;
- heat insulator, which is laid inside the walls;
- sheet material for external and internal cladding (OSB boards, etc.).
Frame house construction has a number of advantages. During construction, there is no need to use equipment or specialized tools; the work is completed in a short time. The load on the base is small, so a lightweight foundation is used. IN frame house It is convenient to install communications - they are hidden inside the wall. A structure erected using this technology does not require time to shrink.
This construction option is not without its drawbacks. If foamed polymer insulation is installed in the walls, the house does not “breathe,” which affects the microclimate. Mineral wool It is vapor permeable, but it absorbs moisture and, as a result, its thermal insulation properties are reduced.
To protect the insulation from getting wet, it is necessary to install a vapor barrier on the side of the room. It is better to use a special membrane that allows air to pass through but retains moisture. This is noticeably more expensive than using polyethylene, but contributes to a good microclimate in the house.
Having saved on the construction of walls, you will have to spend a lot of money on external finishing, since the sheathing of the frame should be reliably protected from atmospheric influences. The service life of such a house depends on how well it is treated against biological damage. wooden elements frame, depending on choice exterior finishing, on the quality of construction work.
timber
A wooden house is warm and home comfort, a unique microclimate due to the use of natural wood for construction.
For the construction of a log house, the following types of timber are used: simple (natural moisture or dry) or glued, consisting of several lamellas. Today in house construction it is customary to use profiled timber, which allows you to connect crowns without ventilated cracks.
When choosing timber, you should consider that:
- a house made of wood with natural moisture shrinks greatly, including deformation of the crowns, with the formation of cracks in the frame, the timber cracks;
- dry material is resistant to cracking and deformation;
- a structure made of laminated veneer lumber practically does not shrink or deform; finishing can begin immediately after roofing work is completed.
You can build houses from profiled timber yourself; the material is easy to process. But the thickness of the walls is usually insufficient so that in cold climates all year round operate the house without additional insulation– otherwise you will have to spend more money on heating.
Rounded log
Trying to find best material To build a house, you should pay attention to rounded logs. Application of this material makes it possible to significantly reduce final construction costs because:
- the weight of the structures is not the greatest, so a reinforced foundation is not required;
- for the construction of a log house, large-diameter logs are used, the thermal conductivity of which makes it possible to do without additional insulation of the walls;
- even, smooth logs look attractive, the house looks great without any external or internal decoration.
Rounded log – a good option for construction, if you order the production of a log house kit. In this case, on construction site a numbered “constructor set” is delivered, where all the elements are made on modern equipment, that is, all connections are made with high accuracy. The material used is treated with special agents that protect the wood from biological destruction and increase fire resistance.
If you want to live in a house where an optimal microclimate is always maintained (cool in summer, warm in winter, the air does not dry out or become waterlogged), it is recommended to choose.
Conclusion
The choice of material for building a house affects the speed and cost of building the box, the quality of life in the house, and the durability of the building. The desire to save on material for wall structures can result in increased costs for insulation and finishing. If a house is being built on our own, ease of installation and the need to use specialized tools are assessed.
How can we make the area more livable? The principles of improvement of residential areas have long been formulated by urban science, however, unfortunately, the Moscow mayor's office often does not pay attention to them. I would like to propose that the Municipal Assembly adopt 32 principles and require their implementation in all improvement projects carried out in the area.
To the head of the intracity municipality Shchukino in Moscow T.A. Knyazeva
Dear Tatyana Alexandrovna!
Having studied the best world practices, conducting several studies in the Shchukino district, including studying the existing problems of improvement, the functional content of the territory and identifying the preferences of residents, recommendations were developed for the improvement of public spaces in the district.
I ask you to consider the possibility of obliging executive authorities to follow these recommendations when designing public spaces and applying landscaping measures.
Sidewalks, paths and pedestrian crossings
Everyone walks. Regardless of where and why you are going, in a good city it should be an easy and enjoyable experience for you. What can prevent this?
It is clear that the narrow sidewalks that are so common in Moscow should become a thing of the past. It is difficult to feel calm while moving along a narrow strip of asphalt between buildings and traffic. But it’s not very comfortable to be on the edge of a wide sidewalk: cars are still too close, and some violator can park right in front of your nose. An elegant solution to this problem is anti-parking bollards along the edge of the sidewalk, which will gracefully separate the flow of cars and people. This separation is especially important in courtyards, where cars and people are often forced to move around a common space.
Of course, this is just the beginning. It is very important to take care of the surface of sidewalks and paths: it must be of high quality, free of cracks, comfortable for walking and pleasant to look at. Don’t forget about lighting, as well as places to relax. As for crossings, they should be a natural continuation of pedestrian routes.
What should be done:
Separate sidewalks anti-parking bollards. They are elegant, do not interfere with pedestrians and prevent violators from parking on the sidewalk.
Put people on benches. Elderly people really need rest, but everyone else will only enjoy it. Benches should be placed every 100 meters. 
Send lanterns on pedestrians. In Moscow, streetlights are often directed only at the roadway, and the sidewalks are not illuminated at all. To prevent pedestrians from walking in the dark, it is customary all over the world to install special lights that illuminate sidewalks and pedestrian paths. 
Tame traffic lights. They need to be reconfigured so that you don’t have to wait longer than one minute for the green light. Freedom! 
Raise transitions. The crossing is on the same level as the sidewalk - it’s convenient; you don’t have to go up or down anywhere. And cars have an additional incentive to brake on time. 
Separate cars and people in the yards. Often you have to wait until a car passes and only then go. This will not happen if pedestrian zones are clearly separated from automobile ones. This can be done using the same posts, fences or borders. 
Pave paths along natural routes. That is, in the shortest possible way. If this is not done, then pedestrians will still build paths and walk through holes in fences. 
Put tiles in squares and pedestrian streets. Tiles - durable and environmentally friendly pure material. There are no puddles on it, it does not crack, and if necessary, you can repair individual areas of the surface. This won’t work with asphalt; you either need to replace it entirely or install ugly patches. It is also harmful to health and the environment: it releases dangerous resins at high temperatures. 
Widen sidewalks. Narrow sidewalks- this is terribly inconvenient. It is necessary to make 2.5 meters the minimum allowable width of sidewalks. 
Put away obstacles from the sidewalks. Billboards block the road. Advertising is important, but there are other places for it. The same applies to telephone booths and lamp posts. They must be placed in such a way as not to cause difficulties for pedestrians. 
Install ashtrays and trash cans. Responsibility for garbage on the streets most often lies not with people, but with housing and communal services. Bins and street ashtrays should be placed every 100 meters, then there will simply be no point in throwing garbage somewhere else, and the city will become cleaner. 
Recreation areas and courtyards
In a good city, it is important that people go out onto the streets as often as possible and spend time there. Squares, parks, courtyards, squares and others are primarily intended for recreation. open spaces. Some people want to sit under a tree with a book, some like sports, others just want to take a walk and look at something beautiful. The requests of all these and other people must be taken into account. Any public space should have something attractive for everyone.
What should be done:
Provide seat place. Whatever a person prefers, he is unlikely to refuse the opportunity to sit down somewhere after a long walk. Therefore, in squares, parks, courtyards and other similar places there should be a lot of benches, benches, and movable chairs. 
Remove driveways through courtyards. If between two large streets there is a yard with exits to them, then there will probably be drivers who decide to take a shortcut through this yard. It is prohibited by traffic regulations, disturbs people and has a negative impact on safety: speeding in a residential area can easily lead to an accident. 
Arrange special dog walking areas. A dog is a man's friend, but not always. The sites should be small, but within walking distance. One playground for every four houses will make yards cleaner and quieter. 
Think about protection from rain, wind and cold. I want to go for a walk even in bad weather. Canopies, wind barriers and infrared heaters will be able to contribute to this. Naturally, they should not be installed everywhere, but in the most popular and attractive places. 
Conduct reconstruction of parks and squares. And we also need to open new ones, the more places in the area where you can go, the better. We should do this professional designers and architects, not construction companies without such experience. In the latter case it turns out badly. 
Find activity for everyone. Public areas should not only have playgrounds for children (as is often the case in Moscow), adults should not be bored either. To do this, you can install table tennis tables or board games, other sports equipment, equip fountains, create wireless Internet zones. 
Public transport
Stops play no less a role in moving on public transport than the means of transportation themselves. At stops you always have to wait for some time, there is nothing you can do about it. Therefore, you need to think about how to make them more convenient.
A special role in traffic the tram is playing. This important view public transport and one of the key for a modern city. Tram rails are often located in the middle of a wide road, so there are a number of features in the arrangement of tram stops.
What should be done:
Protect tram passengers from splash. Tram stops are adjacent to the roadway, causing inconvenience to passengers. This can be easily avoided by installing pavilions or special fences, which is not yet done in Moscow. 
Give away priority to trams at intersections. This will improve traffic safety and reduce travel time. If trams are equipped with special equipment, car drivers will be able to control the traffic lights at the entrance to the intersection. 
Make stops comfortable. Pavilions should be warm, well-lit, and have no cracks. It is reasonable to make the seats wooden; you can sit on them in almost any weather. You can hang up an electronic board that will show the time until the arrival of a bus, tram or trolleybus. 
Seed tram tracks with grass. The tram rails themselves are not the most attractive sight. It will be much better if they are sown with a lawn. This will not only improve the aesthetics of the street, but will also make the tram quieter. 
Roads and parking
There are a lot of cars in the city. They are constantly going somewhere, turning, stopping, they must be parked somewhere. If traffic and parking are not organized correctly, all this can create many problems.
What should be done:
Reduce average speed. In residential areas and on narrow streets, high speed of cars is useless: it has almost no effect on travel time, but significantly increases the accident rate. In international practice, effective measures are known: narrowing the road at crossings, installing cameras, artificial sharp turns, before which you simply need to brake, in extreme cases, artificial obstacles, i.e. "speed bumps". 
Remove fences. There are a lot of yellow-green fences in Moscow that no one needs. They only interfere with pedestrians, and huge amounts of money are spent on their installation. They often fence off lawns, which should not be done at all, except in places where there is a very high probability of illegal parking on the lawn. In such cases, it is recommended to install low black cast iron fences. 
Wisely use space in yards. There is a lot of space in yards, but it is usually poorly used. Even several cars can create a big nuisance if parked in inappropriate places. It is important to separate public space and parking; a separate area should be designated for it, but it can hardly occupy more than 30% of the yard. It is reasonable to occupy the rest of the space with greenery, benches, playgrounds, and other places to relax. The courtyard area needs to be used more wisely and given as much space as possible to people. 
Quality of work and materials
Whatever we do, two things are always important: a good idea and high-quality execution. Of course, this also applies to urban environments. All projects must be developed by professional designers and architects, and only high-quality materials must be used in their implementation. Unfortunately, in Moscow the opposite often happens: in a design competition, the project of the contractor who offers the lowest price most often wins.
What should be done:
Use quality materials. How cheaper materials, the less they will last. Besides, cheap materials usually look worse, making the city less attractive. This also applies to outdoor furniture. 
Do all wisely. Every decision to build a new facility must be justified in some way. Unfortunately, in our city the opposite is often the case: some work is carried out in almost random places simply because the entire allocated budget needs to be spent as quickly as possible. More the right approach There would be detailed preliminary research for each project, followed by the involvement of professionals to create it. 
Ecology and environment
During the industrial era, people polluted environment without realizing it. Now, many years later, we are forced to face the consequences. The post-industrial world is distinguished primarily by people’s awareness of the fragility of the surrounding world, because an irresponsible attitude towards nature not only affects the planet as a whole, but also spoils our immediate health. It is worth adding that it is possible to pollute not only physical space, but also information space. We are talking about excessive advertising, inscriptions, noise.
What should be done:
Support cleanliness. Street cleaners must constantly clear the streets of dirt, snow and ice. Chemicals that have recently been used to soften ice cannot be used: they are harmful to the health of city residents and the environment. 
Clear information space. There is too much advertising and other information garbage around: on the walls of buildings, on the asphalt under our feet, on paper advertisements posted here and there. Almost all of this is illegal, and you can fight it: remove posters, paint over inscriptions and advertisements, use a special compound that does not allow advertisements to be glued. 
Take care of greenery. Trees are nice to look at, they produce oxygen and provide protection from the wind. I want to see green streets, not urban desert, so I need to plant new trees and take care of existing ones. 
Protect architectural appearance district. Often advertisements and signs of establishments are placed in an extremely unfortunate manner, sometimes changing buildings beyond recognition. To avoid this, it is necessary to create certain rules for the placement of signs and advertising. 
Cycling
Bicycle is wonderful vehicle. It is compact, does not harm the environment, and helps you stay in shape. However, it needs good infrastructure: separate paths, parking lots, rental points, fastenings for transportation by public transport. Research has shown that in Shchukino you can get to the metro by bicycle twice as fast as by trolleybus. Therefore, it makes sense to give this opportunity to everyone and make it convenient.
What should be done:
Build and develop cycling infrastructure. At suitable conditions, the bicycle can be used in winter. In a number of world capitals, there are extensive bicycle rental networks where you can rent a bicycle both for a short term (for example, take a bicycle at a rental point near your home, go to the metro and leave it at a point near the station) and for a long term. For those who have their own bicycles, it is important to arrange guarded parking areas. 
Budget
In Moscow, most of the budget is now spent on repairing courtyards. However, sidewalks, stops, and areas adjacent to the metro are equal public spaces that are no less in need of modernization. In some cases, they need it even more: situations arise when a yard that is used daily by 500 people more money than to a site near the metro, through which thousands pass every day.
What should be done:
Distribute money equally. A simple and obvious solution. People spend a lot of time outside their yards, so they have the right to feel no less comfortable there. 
Appendix No. 2
We, the undersigned, have familiarized ourselves with the proposal of the deputy of the Municipal Assembly of the Shchukino district M.E. Kats and ask you to accept the recommendations for the improvement of the area as mandatory when designing public spaces.
Text about text is always a lot of letters. Go!
Since the “cancellation” of link ranking, webmasters have been paying more attention to the text content of a site than 2-3 years ago. Demand for good authors, but average and bad copywriters also raised their prices for services. Let's look at examples of text content on pages to understand which text is better.
If you do not plan to convey information to the site visitor, and your goal is to ensure the percentage of keywords on the page, then the article will not be interesting to you. All you need is a basic page content analyzer and the services of one of hundreds of copywriting exchanges.
Let's look at the content for the "About" pages. Let’s abandon the concept of “Selling texts”; I am sure that it is not the text that sells, but the presence in it of information necessary at the time of reading: price, territorial proximity, characteristics, application - benefits for the reader. The more accessible we present the information the visitor needs, the more useful the text will be for him, this will increase the likelihood of the actions you need.
Let's outline the basic rules:
- Do not lie
- Don't hide
- Don't round
- If you are not sure or don’t know, don’t write.
By following these rules, you have every chance of writing good text for the site.
Common mistakes and how to avoid them
The purpose of the “About the Company” section is to convey to the reader information that will help make a decision about cooperation. It is important to understand who your the target audience. If the services are aimed at the average citizen, write simply. If your target audience is highly specialized specialists, write in their language.
Let's look at an example text for construction company. Let's see what information is important for a potential client:
Let's take a site in Yandex search results and analyze the text:
“For more than ten years, our company “such and such” has been working in the field of design and construction of cottages and country houses, providing any type of low-rise construction services.”
The question immediately arises: more than ten years" - how much is this? eleven? Does this inspire confidence? Is this a great experience for a construction company?
Let's offer a simpler and clearer option:
« »
It is immediately clear what the company does and how long it has been on the market.
« The range of activities of the organization is extensive:
- professional design,
- budgeting,
- construction of wooden houses,
- Log rounded and chopped
- Glued and profiled timber
- block, block-brick and brick architecture,
- pad engineering communications ,
- interior decoration,
- landscaping,
and much more.»
Let's correct it so as not to leave any unsaid or unfounded assessments. First of all, let's remove " extensive"is a subjective and unconfirmed assessment. Let's give up " much more“- this phrase does not communicate anything and does not carry value and - let’s simplify:
Our services:
- Design of houses and cottages (since the phrase “professional design” is also subjective and uninformative)
- Budgeting
- Construction of country houses and brick buildings (block-brick and brick architecture is an obscure term coined by the author; even he doesn’t know what it iswiki)
- Installation of water supply and sewerage (we decipher the term “engineering communications”, which is incomprehensible to the average person)
- Interior decoration
- Landscaping
- Sale and delivery of building materials
In my opinion, the list has become clearer.
The next block consists of stilted, vague phrases that mean nothing to the reader. This approach is found on every second website. Let's mark up the text right away:
« Honor comes first
Our competitive advantages- This decent quality of services provided, good speed of work performed, competence of specialists, conscientious attitude to work and, importantly, long-term guarantees.
The qualifications of employees are constantly improving, all specialists continue training within the company, and also go out to other enterprises in order to acquire knowledge in practice.»
Only prepositions and conjunctions are informative here. Let's analyze and rewrite the section in detail.
Let's not fantasize with the title and write simply « competitive advantages» .
« decent quality of services provided “—how is it worthy, how much more worthy than others? Let's try to confirm with facts:
We comply with the standards suburban construction according to the regulations about “legislative act such and such” + link. The construction company's certificate No. was issued at that time.
We have documented that we build according to the standards, which means we meet Russian quality standards.
« good speed of work performed» — what is considered good speed? We understand that each project has an individual estimate of deadlines. Therefore, we will not be able to write that we are building in 20 days. Let's use this move:
Out of 40 projects implemented in 2015, we did not meet the estimated deadline once, and the penalty was compensated.
« competence of specialists " is a mysterious phrase. Let's write the truth about employees in the style:
The company employs builders and installers of at least this level. Electricians of at least IV qualification group.
"conscientious attitude to business" - we remove it. Conscience is immeasurable.
"long-term guarantees" — we will provide the data and confirm:
There remains a block on employee development within the company. As they say, these are “Indian problems...”. The reader doesn’t care that employees are still learning and improving their skills; the reader cares about what the company already knows how to do—we remove the block.
"Best of the best
The choice of high-quality building materials is one of the most important tasks that the specialists of “Such and such a company” solve. Before using materials from any manufacturer, their quality must be checked. When visiting the enterprise, the employee undergoes an introductory course about the product and studies the technology of its production. In this way, all competitive offers are studied and, as a result, a choice is made in favor of the best.”
We understood the idea - the company uses high-quality materials. The reader does not care where the specialists go (what kind of specialists? Director, cleaning lady, programmer?). The conclusion in the current version is unconvincing - the company chooses “ any manufacturer».
Let's write openly:
We use Construction Materials, complying with GOST standards. (We will provide standards and certificates. If possible, we will reveal suppliers.)
Let's look at the last block, which in my opinion is the most successful:
“The main thing is the customer’s benefits
At the moment, our organization occupies a strong position in the market for the construction of suburban real estate. Nevertheless, we continue to actively develop and expand the range of services provided.
We opened our own showroom and building materials store. Many items are in stock, which allows customers not only to familiarize themselves with and purchase the product, but also to pick it up immediately.”
Phrases in the style of " we are leaders, one of the leaders, high positions"by themselves don't mean anything. They need to be confirmed.
Let us present figures that will allow the client to form an opinion about the company’s place in the market.
In 2015, we built 40 suburban properties - this is 15% of the turnover of suburban construction in the region. For comparison, in 2014 our share was 11%. In such and such a rating we occupy 3rd line + link.
We have opened our own showroom and store (link) of building materials, where the buyer can evaluate the quality of building materials, make a purchase, and order delivery.
The further text is a repetition of the above points in word forms. There is no particular value in this. Let's remove it.
How the text has changed
Thus, from a long, uninformative text, we received short, impartial content that contains enough information for the client to form an opinion about the company. Let's collect and read:
Company "So-and-so"
We build and design cottages and country houses in such and such a region since 2006.
Our services:
- Design of houses and cottages
- Budgeting
- Construction of wooden houses from logs and timber
- Construction of country houses and brick buildings
- Plumbing and sewerage
- Interior decoration
- Landscaping
- Sale and delivery of building materials
Competitive advantages:
- Quality
We comply with the norms of suburban construction in accordance with the regulations on “legislative act such and such” + link. Construction company certificate No. such and such was issued at that time.
- Deadlines
Out of 40 projects implemented in 2015, we did not meet the estimated deadline once. The penalty was compensated.
- Competencies
The company employs builders and installers of at least this level. Electricians no lessIV qualification group.
- Guarantees
10 year warranty on work, warranty on installed equipment according to the manufacturer's warranty card for 3 years.
- Quality materials
We use building materials that comply with GOST standards from such and such suppliers.
In 2015, we built 40 suburban properties - this is 15% of the turnover of suburban construction in the region. For comparison, in 2014 our share was 11%. IN rating such and such (link) We are in 3rd place.
Real details and contact information.
Conclusion
Use the techniques given in the article to describe products and services so that the site is clear and useful to the reader.
To check text for “water”, “robotism” and safe words, I recommend the service https://glvrd.ru.
Learn infostyle from the editing guru on Maxim Ilyakhov’s blog (http://maximilyahov.ru/soviet) - this is the best source with practical advice in Russia (IMHO).
P.S. Let me know in the comments if you are interested in an article about writing content for service and product pages. I will be happy to prepare material for the next issue of the Rookee Spotlight.
Site search:The cabinet furniture market in our country today offers a huge variety of options in order to properly equip the furnishings of a home, office or any other place where people visit or live. Moreover, the variety concerns not only the color, shape or configuration of furniture; the price range between models of different performance classes is also huge.
Most buyers who are not well versed in the intricacies of furniture production are guided by the cost of the product when purchasing - after all, it is usually assumed that the more expensive the furniture, the better quality it is. Of course, there is a certain reason for such reasoning, but still, when purchasing a particular piece of furniture, it would be useful to at least understand a little about what materials it is made of, and how to make a worthy purchase without overpaying. Indeed, in practice it often turns out that the best furniture is not the most expensive.
Below we will briefly talk about the materials that are used in the production of furniture, how their quality affects the durability of the furniture and its functionality, and will help you purchase high-quality and durable furniture that will serve you for many years.
We evaluate the case material
One of the most important factors, affecting the durability and user characteristics of any cabinet furniture - the choice of material for the cabinet. The cost of purchase also depends on this parameter, especially for furniture made of solid wood, especially valuable species. However, in the mass production of furniture, wood is not used as a body material; today it has been replaced from this segment by cheaper and practical materials, such as MDF and laminated chipboard.
Chipboard with a laminated coating, which is widely used today in furniture production, has excellent consumer qualities, is quite easy to process and looks great. In addition, modern high-quality samples of this material are extremely environmentally friendly and contain minimal amount phenolic compounds. Especially popular among cabinet furniture manufacturers laminated chipboard German-made, which has a thickness of 18 mm and excellent quality lamination coating.
MDF board also showed excellent performance as a furniture material; this material is made from wood dust using synthetic binders - paraffin or lignin. The highest quality and most resistant to external influences samples of such material have a varnish or enamel coating.
Also, sometimes in the manufacture of cabinet furniture, slabs coated with wood veneer are used - this material is very similar to natural wood, looks rich and aesthetically pleasing. However, when choosing a veneered board, you should pay attention to the quality of the varnish coating - if it is not good enough, then there is a risk that moisture will get inside the board, which can lead to its damage.
Attention to furniture edges
When buying cabinet furniture made using board materials such as MDF or laminated chipboard, you should pay close attention to the furniture edges. It is applied by the manufacturer to the ends of furniture boards, and the protection of the ends from moisture depends on its condition.
The fact is that furniture boards have a loose structure and readily absorb moisture from the air or during wet cleaning. Therefore, high-quality furniture edges are one of the guarantees of the durability of your furniture. The highest quality is considered to be a PVC edge with a thickness of 2 mm - such a coating not only protects the end of the slab from moisture, but also protects it from impact.
In addition, a high-quality and carefully glued furniture edge makes the look of your furniture complete and hides the not very aesthetic end of the slab. In general, we can say that the condition of the edge can say a lot about the overall level of quality of the products of a particular manufacturer. The presence of flaws in this area may indicate that the manufacturer is not too attentive to detail.
Fastening and fittings materials
It is not enough to use high-quality material for the production of furniture; all parts of the body must be securely connected to each other. One of the signs of high-quality and durable assembly is the absence of visible fasteners. Furniture manufacturers that respect their work and customers carefully hide everything connecting parts using appropriate components.
If, when choosing furniture, you see the heads of bolts or screws on the surface (even if they are recessed into the slab), you should be wary and take a closer look at the purchase. This usually indicates low quality of furniture design and assembly.
If, during an internal inspection of the cabinet, you see plastic connecting corners, then it is better to refuse to purchase such a design - such furniture is unlikely to survive even one move and will quickly become unusable with everyday use.
The same applies to quality assessment furniture fittings– furniture equipped with high-quality fittings will last you longer and at the same time have a presentable appearance. Hinges, handles, latches and locks, roller systems and other fillings of sliding wardrobes from well-known and reputable manufacturers will last you longer and will not cause any inconvenience during use. Crafts from dubious companies will quickly deteriorate and lose their original luster.
Particular attention to the façade
It would probably be unnecessary to mention that when buying furniture we want its appearance to be impeccable. To do this, pay attention to the material from which the facade of your furniture is made. Furniture with a facade made of glued wood looks especially rich and aesthetically pleasing. wooden shield or veneer board. MDF board has also proven itself well as a material for making facades.
But a laminated chipboard is not very desirable for this - due to its low strength and loose structure, such a material can collapse over time. Also look great furniture facades with glass inserts, however, when choosing, it would be useful to check the reliability of the glass fastening. You can also pay attention to the presence of door closers - such a detail will ensure smooth closing of the doors and help extend their service life by almost half.
