How to open a hairdresser in the village. Minimum number of staff

Having your own hairdressing salon is a type of business that can survive the wave of any crisis. To open such a business does not require particularly impressive investments and it is not afraid of potential competitors. The hairdressing business does not require a license or many permits. If you are thinking about investing money, then it's time to learn how to open a hair salon from scratch. And also about how much it costs to open your own small hairdressing business.

Institution format
Where to start opening a hair salon?
Registering a business
Permits
Choosing a place
What equipment for a hairdresser should you choose?
Hired workers
How much does it cost to open a hair salon?
How much can you earn
Which OKVED code should I indicate when registering?
What documents are needed to open
Which tax system to choose
Do you need a permit to open a business?
Economy class hair salon technology

The undeniable advantage of this type of business is that a hair salon from the economy class category can be located almost anywhere. But the customer base will still grow inexorably. In addition, it pays for itself quite quickly.

Institution format

Before opening a business, you should decide on the format of the future hairdressing salon. What will it be? A small establishment belonging to economy class, where the population will be provided with hairdressing services at quite budget prices. A couple of hairdressers work here, and these mini-hair salons are located in residential areas.

The hairdressing salon provides a wider range of services offered. As an additional service, cosmetic treatments and manicurist services are provided. The price level in these establishments is already much higher, which means opening such a business will be much more expensive.

An elite-level hairdresser stands out for its first-class service. Personnel should be selected very carefully; it is imperative to have skilled professionals high level qualifications. The location of such hairdressing salons is the central streets of the city.

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Methods of registering as an entrepreneur and taxation

To open a beauty salon as a business, you should choose the registration system as an entrepreneur. This could be an LLC or an individual entrepreneur. It’s better and easier to start with an individual enterprise, and then, if the business expands, switch to an LLC.

The taxation system depends on the type of services in the salon. If these are household services (haircut, manicure, eyebrow design, pedicure, etc.), then the UTII system is provided. In a salon where cosmetic and medical procedures are performed, taxes should be paid according to a simplified tax system.

Documents and controlling organizations

What documents are needed to open a beauty salon? After renovating the premises, you need to start drawing up documents. The main paper is technical certificate premises, you can get it at the BTI.

The beauty salon must be registered with such authorities :

City or district administration;
Vodokanal;
Fire Department;
Energy control.

In the future, these services also monitor the operation of the establishment.

In addition to the fact that the space for the salon should look modern and presentable inside and outside, there are also requirements from the SES and the fire department.

It would be good for a novice businessman to familiarize himself with full list requirements from the SES, they are prescribed in San PiN 2.1.2631-10. As an example, here are the most important excerpts from this document.

cannot be used for salons and hairdressing salons basements houses;
it is possible to open similar establishments in former residential apartments, but only after transferring them to non-residential housing;
room size – no less than 14 sq. m for the main hall and 7 sq. m for other rooms;
a prerequisite is the presence of sewerage and water supply;
ventilation systems should not be combined with ventilation of residential apartments and public premises;
interior wall decoration should not be done using paper wallpaper;
The illumination of each workplace must be at least 40 lux.
the entrance to the salon should be separate;
the room should be divided into zones: reception, hall (men's and women's), disposal room, warehouse, locker room, shower and toilet.

The equipment has the following requirements::

mandatory presence of passports, IDs and certificates for all supplied consumables, equipment, tools;
devices must be approved by the Russian Ministry of Health, otherwise their use is illegal;
All Technical equipment must have warranty service, evidenced by contracts.

Linen (towels, negligees, aprons) should be in three sets. One is in the wash, another is in use and the third is on shift. You can enter into an agreement with a laundry service, but recently it has become convenient to use disposable kits. You can order them from consumables suppliers. They are inexpensive and solve the hygiene problem.

Experienced hair salon directors advise introducing a special uniform for staff. This will help maintain a working mood and a corporate image that customers like.

The following documents must be prepared for the SES::

magazines: sterilization of instruments, general cleaning, operation of bactericidal lamps, accounting of disinfectants;
medical books for each master;
agreement on the removal of: garbage, hair, medical waste;
if there is no disposable linen, then an agreement with the laundry;
documents for ventilation system(transfer acceptance certificate and passport);
agreement with medical institution about undergoing inspections.

It is necessary to submit papers and documents to Pozhtekhnadzor to open a beauty salon:

staff briefing log;
fire alarm documents;
evacuation plan in case of fire;
order appointing an employee responsible for fire safety;
employee action plan in the event of a facility fire;
document - the conclusion of the firefighters.

It is necessary to monitor constant changes in the rules and regulations of the inspection bodies. Therefore, it takes about a year to prepare for opening a beauty salon from scratch.

In addition, it is necessary to arrange a visitor’s corner, which should contain: a book of complaints, trading rules, copies of permits from firefighters and SES, warranty periods, a brochure with consumer protection laws, a work schedule, and a license.

If the salon does not provide medical services, then licensing of activities will not be required.

How to choose a salon concept - types of beauty salons

Where to start opening a beauty salon for a novice businessman?
First of all, you need to think about the concept of the establishment. In other words, determine what services will be offered in the salon, their level and class, and how many specialists will be needed.

Marketing research – sociological surveys and other statistical indicators that give an idea of the solvency and needs of future clients – will help answer these questions. A good option research - visit the nearest salons and find out how things are going there, adopt positive techniques and draw conclusions about the demand for services.

One of my friends told me how competitors often came to their salon, everyone asked what and how, looked at the interior design, asked about the services provided. The fact is that after my friend opened a beauty salon, attendance at the neighboring salon dropped sharply. As they say, everything is learned by comparison!

If you neglect this information, you can open a budget establishment in an area where people are accustomed to services provided at the highest level.

Beauty salons are divided into the following levels:

Economy option– salons providing inexpensive manicure, hairdressing services, some cosmetic procedures. Are different inexpensive repairs and equipment. Cosmetics are simple in composition and cheap. The staff qualification level is low.
Business Class - These are already well-finished premises. Services are presented in a wide range, but their prices are higher than in the previous version. The specialists are qualified at a decent level. Cosmetics from famous brands. Equipment and furniture are in the middle price category.
VIP class, Luxury, Prestige. Such salons have the highest level of service. The decoration of the room is expensive and presentable. Only elite class cosmetics. Many services, usually high price performed by highly qualified masters.

Luxury class differs from prestige by the use of unique techniques in the provision of various services. Accordingly, prices in such salons will be higher.VIP– salons, as a rule, closed type. They are distinguished by an individual approach to each client.

It is better for a newcomer to the salon business not to think about opening luxury, prestige or VIP establishments. Unless he has a famous master in mind or the brand is already promoted.

Visionary, experienced entrepreneurs first open a budget option salon in one city. Then, gradually, if business goes well, they open several business class salons in neighboring cities. Masters gain experience and at the same time constantly study in courses. A businessman has money to purchase expensive equipment, and on the basis of a middle-class salon, he opens a luxury or prestige establishment.

It is now fashionable to call your beauty salon a “beauty studio” or a “beauty boutique.”

Requirements for the location of a beauty salon

Successful entrepreneurs in the hairdressing and salon business assure that 90% of success depends on the right location. How to open your own beauty salon in a good location?

We need to pay attention to the popularity of this place, that is, its trafficability.
It is important that there are no other similar salons nearby with the same range of services.
The entrance to the salon should be from the roadway, sidewalk, but not from the yard.
If you rent a room in a business center, it is not necessary to choose the first floors, the main thing is that the salon can be easily found. It is necessary to take care of the sign not only outside the building, but also inside.

To open a salon in a residential building, you need to ask permission from all residents and put it in writing.

Rental price in shopping centers usually expensive. Therefore, with all the temptation to create a salon in a crowded place, you need to take into account some points:

The number of people coming to the shopping center;
The average price for goods in boutiques, and how it relates to the average bill of the future salon; for example, if a hairdressing salon has economy class status, and the surrounding boutiques offer luxury goods, then renting in this shopping center is not practical.
The client flow in the shopping center is not the clients of the salon, so in order to attract people you will still need advertising and other tricks.

It is better to locate mid-level beauty salons in a residential area of the city. It would be suitable for the center to open an establishment with an expanded range of services and a higher average bill.

Beauty salon equipment

The choice of equipment completely depends on the choice of the concept of the establishment.

For economy class cabins, the minimum that is required is :

a chair that swivels for the client;
large mirror;
shelves and racks for tools;
water heater;
sink combined with a chair.

If the salon offers manicure services, you should purchase :

comfortable seating for the master and the client;
table;
hand baths;
lamp with UV rays for drying gel polish;
autoclave for sterilizing instruments.

Cosmetology services will require purchase :

special chair;
mirrors with shelves and lighting;
refrigerator for cosmetics;
tool cabinet;
special couch;
sinks with cold and hot water;
devices for carrying out procedures.

To save on purchasing equipment, it is better to order online.

Consumables for beauty salon

For one experienced hairdresser, you need to purchase the following set of tools:

combs, different in shape and purpose - 4 pcs.;
straight scissors – 3 varieties;
hair clipper;
hair brushes – 3 pcs.;
thinning scissors – 2 types;
straight razor – 1 pc.;
brushes for hair coloring;
towels, napkins;
curling irons of different thicknesses;
hair dryer - 2 pcs.

Don’t forget about all the consumables: shampoos, liquids for coloring, curling, treatment.

Requirements for personnel in a beauty salon

No special requirements to the education of employees, if we are talking about unlicensed personal services of the salon - cosmetics and hairdressing salons (make-up, bikini design without wax, manicure, massage, eyebrow correction, etc.). Everything here is at the discretion of the owner of the establishment. Is he interested in having craftsmen with qualifications and diplomas, or does he recruit staff at his own risk and then monitor their work.

As for a cosmetologist, the requirements are very strict. Only a dermatovenerologist with a specialization in “Therapeutic Cosmetology” can be hired for the position. It can do:

hardware tattoo;
deep and medium peelings using chemical compounds;
rejuvenating procedures with injections.

A cosmetologist can work in a salon with an average medical education in the specialty “Nursing in cosmetology”. You must have the appropriate certificate on hand. Performs the following procedures:

superficial and chemical peels;
gentle hardware cosmetic procedures;
medical makeup.

All employees of a beauty salon must be provided with medical records. They must be guided in their work in terms of hygiene by SanPin 2.1.2.2631-10 and the rules of consumer services for the population.

The Regulations on Licensing of Medical Activities contain a clause according to which salons providing medical services must have a manager with a higher medical degree. education.

In addition to the masters, the beauty salon requires the following employees:

administrator;
accountant;
cleaning woman;
client manager;
storekeeper;
security guard.

If necessary, then a seller to sell hair, skin, and nail care products.

To reduce staff turnover, you need to negotiate all the conditions before hiring and adhere to the following rules:

creating a growth system for young professionals;
constant opportunity for craftsmen to improve their skills;
ensure that new masters have clients;
send experienced employees to master classes.

There should be a separate cost item for training specialists. This is important for the prosperity of the entire beauty salon. Specialists will be aware of all new trends and will be ready to satisfy all customer needs.

How much does it cost to open a beauty salon - total costs

How to open a beauty studio from scratch to make a profit? You need to correctly calculate the total costs of starting a business. But the following question naturally arises: how to calculate how much it costs to open a beauty salon? Let's use the example of opening an economy class hair salon to calculate the approximate costs.

repair– from 150 thousand rubles;
purchase of furniture and equipment: hair dryer, sinks, hair clippers, chairs, cabinets, etc. – up to 300 thousand rubles;
cosmetical tools(compositions for curling, styling, coloring, shampoos) napkins, towels - all with a supply for 2 months - from 150 thousand rubles;
advertising costs: flyers, signs, banners – from 30 thousand rubles;
salary for employees(depending on revenue) – 40-60 thousand rubles;
accountant services, introduction of taxes - up to 13 thousand rubles.

Total: about 700 thousand rubles.

Will the costs be recouped quickly? The cost of a haircut in this type of salon is about 200-350 rubles. The price depends on the region of the Russian Federation. In addition, the craftsmen perform styling, painting, and perm. These services cost from 500 rubles. If the establishment is popular, then it is visited by 20 clients a day. It turns out that the revenue per day will be from 4 to 10 thousand rubles. For a month – from 120 thousand rubles, subject to a 7-day working week. If we take the minimum value, the investment will pay off in 2 years.

How much does it cost to open your own luxury beauty salon? Investments in this case will increase two to three times compared to a regular salon. But the price for the service will be the same times higher. The payback period will be the same, if not faster.

To avoid operating at a loss, you must adhere to the following rules:

The net profit of any service should be 30%, no less.
The number of regular customers after six months of operation of the establishment should be 60 percent of total number visitors.
If cosmetics are sold, it should bring in 20% profit.
To calculate the salary of the master, the following scheme is used: 10% of sales and 30% of the cost of the service. On initial stages salon operation, salaries are calculated regardless of the workload of the staff. Otherwise, it will be difficult to retain the masters.
The administrator receives 1% of all salon profits as a bonus.
When the production rate of one master drops, you should check whether he is working for himself and whether he has a conflict with the administrator.
You must be prepared for the fact that in the first months you will have to work at a loss - expenses will be more than income.

There are cases when employees replace expensive cosmetics with cheaper ones or even steal them unnoticed. To prevent such actions, strict adherence to spending per client standards is necessary. It is useful to keep a daily record of supplies.

Is it profitable to open a beauty salon? ? Definitely yes, if the businessman has studied the marketing plan sufficiently, knows how to interest the client, and has paid sufficient attention to effective advertising. In this case, the flow of customers will ensure good profitability.

Beauty salon business plan

To work, you will need to draw up a business plan for a beauty salon so that you have all the calculations before your eyes.

You may also need a business plan if you take out a loan to open or develop a beauty salon.

To do this, 2 articles will help you:

How to attract first clients to a beauty salon

Advertising brochures– must be beautifully and colorfully decorated. It is better to distribute them to nearby houses mailboxes. Clients who live nearby are the most important, because they are the ones who become regulars.
Signboard on outside building should be positioned so that the name of the salon is visible from a long distance.
Electronic reference book 4 Geo and 2 GIS. You can add your beauty salon to these systems for free, and they will definitely bring in new clients.
Advertising on local television. It is better to advertise some event, for example, a promotion in a salon or its opening.

To develop a client base in the future, best advertising for beauty services is word of mouth. Therefore, professionalism and a creative approach are important. Service should be carried out according to the principle - the client is always right, so that the person wants not only to return to the salon, but also recommend the services to his family, friends and colleagues.

Problems at the salon opening stage

To understand all the intricacies of opening a beauty salon, you need experience, and where can you get it if you are a new businessman? And at the discovery stage, he faces a number of snags. Next, we will present the most common problems and methods, proposals for solving them.

Where to buy equipment for a beauty salon

It is best to involve special supplier companies. They have all the documents confirming the safety and quality of the devices and other equipment. A businessman will definitely not have problems during verification.

Search for specialists in a beauty salon

To begin with, you will need two specialists who can provide the entire range of services to the establishment. In special schools you can recruit young masters who can easily learn a certain style. After the salon has gained a client base and all systems are working stably, you can expand the number of places and recruit more staff.

Obtaining permission from government authorities

To open a beauty salon you need permission from the Territorial Property Management, SES, and fire inspection. How to quickly open your own beauty salon from scratch if you have to delve into all the nuances of collecting documents for these organizations and preparing the premises for a long time. You can contact a specialized company that will take care of all the problems associated with government agencies and collecting documents for them.

Poor idea of how much money you need to open a beauty salon

Often an entrepreneur does not know what actual amount he will need and finds himself in an unpleasant situation when there is a lack of funds at certain stages of opening.

To answer the question, how much does it cost to open a beauty salon from scratch? detailed business plan. For convenience, hire a special company that will calculate all cost items, risks and possible profits.

Correctly calculate the costs and then you will know how to open a beauty salon to make a profit.

Advantages and disadvantages of opening a beauty salon as a franchise

Opening a salon under a franchise or in other words, franchising is an opportunity to acquire the right to bear the name of a well-promoted beauty salon.

Pros:

organization of work and a detailed business plan are provided by the parent company;
Sometimes advertising costs are also covered by the franchise representative.

Minuses:

strict compliance with the instructions of the main company;
The salon owner has virtually no say.

It’s another matter when an entrepreneur himself deals with the question: how to open a beauty salon from scratch and is the only leader to whom no one has the right to tell how to run a business. But even here there is a minus in comparison with franchising - there is a lot of competition due to the lack of brand promotion.

9 common mistakes newbies make when opening a salon

What does a beauty salon need to be profitable?

proper marketing;
advertising campaign;
business processes;
professional craftsmen;
high level of customer service.

Often a visitor comes to a large, beautiful salon with fancy equipment.

But there are no masters or other clients there. What could be the problem?

Error 1: No opening day promotion

An entrepreneur opened a salon and hired specialists, but the client base has not yet been developed and employees are starting to leave for more developed salons. To avoid this, you need to pay great attention to advertising even at the stage of renovation of the premises. Make sure you have customers by the opening day. How to do it? Massive advertising campaign - here it is , what you need to open a beauty salon.

Firstly, create a website, place on it all the services of the establishment, advantageous offers, advantages of treatment, a description of the qualifications of the masters, tell us about the cosmetic products you use.
Secondly, create a large banner at the entrance. It indicates the opening date, promotions, and phone number. Flyers are sent out with attractive offers of services for the day open doors, which are difficult to refuse. By the opening day you can get a good customer base.

Error 2: Outdated methods in providing services

Salon services are developing very quickly. New technologies, cosmetics and techniques are emerging. We must constantly keep up with the times and implement new ideas for a beauty salon. Clients are more willing to go to a salon with innovations to receive the best modern services.

3 mistake: Ineffective advertising

Many entrepreneurs do not understand how to create advertising correctly. For example, the leaflet indicates a small discount percentage and many conditions to receive it, including registering on the site, filling out a form, and receiving a coupon. The second case is when the discount percentage is quite large and the promotion period extends over several months. The client begins to suspect that not everything is in order at the salon - poor equipment, unprofessional technicians, etc. Proper, effective advertising is a whole science that needs to be given great attention; it is better to hire professionals in this field.

Error 4: Unprofessional work of administrators

Administrators are the face of the salon. The first impression of the salon depends on their work. These people must meet the following criteria:

politeness to regular and potential clients;
awareness of all salon services and all the features of their implementation;
well-delivered literate speech.

If there are problems with clients coming to the salon, advertising has been established, and the technicians work professionally, then you should check the work of the administrator. To do this, just ask to call your friends at the salon and listen to how the conversation is conducted. You can secretly invite your person to the salon and ask him about his impressions.

Mistake 5: Lack of corporate culture

If there are no certain rules in the salon, then chaos occurs in the team. All norms must be spelled out there: how to behave, how to dress, how to talk to clients. These rules must be drawn up by the whole team. So that everyone can make their own proposals.

Error 6: Lack of measurement of salon activity

Key performance indicators are the size of the average check, the number of potential clients, how many people come per day and for what services, what days they are, conversion of primary secondary clients. For any problems, you can always analyze this information and find the right solution.

Error 7: There is no personnel selection system

It is important to write recruitment advertisements correctly. Even if the salon does not need specialists, suitable questionnaires must still be put aside. There are times when a master unexpectedly leaves and you need to quickly find a replacement so as not to lose clients.

Error 8: Incorrect value pyramid

There are no other opinions - the beauty salon has masters. They are the ones who work and provide the entire salon with money. In second place are clients. There are often salons where the craftsmen do not have the right to vote; the management team dominates the entire staff. We must remember that the work of masters is creativity, and it depends on attitude and freedom. It's hard to create when you're constantly under pressure. Clients feel this and stop coming to this salon.

9 mistake: Lack of salon position and individual approach to the client

In order for the client to feel as comfortable as possible, client managers are hired. These people not only make appointments, but also tell you in detail about the services and give tours of the salon. They offer drinks and magazines to bored customers in line. This is an important component - after all, the client will definitely return to the place where he was well received and served.

Salon concept - This is another technique that can attract a client. It’s good to come up with your own story for the salon and arrange everything in accordance.

The secret of success in this type of business depends on whether the entrepreneur loves his business. It's better if he does it himself a good master: hairdresser, cosmetologist or makeup artist. It is important to start by working in other salons, understanding the beauty business thoroughly and finding your niche. The future businessman must understand that he cannot live without his favorite business and only then open his own salon.

Where to start your service business? A good option is to open a hairdresser. Organizing an establishment from scratch, of course, is not so easy. This type business is not for the lazy.

The material is intended for those who are not afraid of difficulties and are ready to work to make a good profit. The best beauty salon owner is a person who knows the entire process of organizing a hair salon. Many successful business women who became owners of expensive beauty salons started out as simple craftsmen.

Open a hairdresser: where to start

Conduct market research. Find out if there are beauty salons and other establishments in your chosen area that offer haircuts and hair services. Check their level, quality of services, number of staff, operating hours. Your task is to collect more information about your competitors.

Think about what it will be like

Please pay attention to the following criteria:

By price level

During marketing research, you must understand what kind of population lives where your hairdressing salon will be located. An incorrect assessment of the situation can nullify your efforts. There are three types of establishments.

Economy class hair salon

Democratic prices, minimum set services. They provide men's and women's haircuts, styling, coloring, perms, and manicures. Usually the establishment is located in a residential building or shopping center in a residential area.

Modest premises, inexpensive equipment. The owner receives income from a large number of low- and middle-income clients.

Mid-price hairdresser

High class craftsmen. Wide range of services. Cosmetologist. Pedicure services, bio-perm, lamination, etc. Prices are higher than in a regular hairdresser.

Modern equipment, good repair. Clients: “middle class”, who cannot afford VIP salons yet, creative youth, middle-aged ladies taking care of themselves.

Elite class establishment

For wealthy clients. Great design premises, expensive equipment, professional cosmetics. Masters who have completed internships in well-known companies both in Russia and abroad.

According to the list of services provided

Decide what services you can provide in your establishment. The higher the level, the wider the list of services.

For an economy class hair salon the following are required:

simple men's and women's haircut;
model haircut;
painting;
perm;
styling;
manicure;
shaving.

For a mid-level hairdresser add:

lamination;
coloring;
bioperm;
fashionable haircuts;
braiding;
artistic painting of nails;
pedicure;
cosmetologist services that do not require qualifications as a “dermatologist”;
sale of high-quality hair care cosmetics.

For a prestigious style studio, in addition to the above services, the following are required:

image creation;
stylist services;
designer haircuts or the opportunity to bring to life any version of your favorite hairstyle;
high-quality expensive makeup;
hair spa treatments;
sale of high-quality styling products, masks, shampoos, balms of famous brands.

By number of jobs

Highlight:

small hairdressers. Male and female master, manicurist. Sometimes there is an administrator. Total – 3-4 people;
medium-sized salon: two women's, two men's masters, two manicurists, a pedicurist, an administrator, a cleaner, a cosmetologist. Total – 10 people.

It is not practical to keep more staff. Expensive salons often employ the same number of hairdressers as a mediocre hairdresser. Or a couple more people.

If you are planning to open a cheap establishment, you can significantly save on wages for hired workers by serving customers yourself at first. This is where your ability to hold scissors and a hair dryer comes in handy.

If the owner of the establishment is a renowned master, this fact will only add prestige to the establishment.

By clientele

The higher the price level, the better the quality of services should be. Focus on a specific circle of clients:

Inexpensive hairdresser. Pensioners, children with their parents, public sector workers, schoolchildren, women who prefer to get a haircut quickly and leave.
Mid-price salon. Ladies caring for themselves, managers, bank employees, youth, entrepreneurs.
Elite style studio. Owners big business, wealthy ladies and gentlemen, show business stars, glamorous girls who were successfully married.

Practice shows that universal hairdressing salons in the “economy” category are growing fastest.

What do you need to open a hairdressing salon?

Correctly executed documentation and the availability of the necessary permits from government services will help eliminate claims from regulatory authorities.

Business registration

Most beauty salon owners register individual entrepreneurs. Causes:

faster;
easier;
cheaper;
lower tax level;
accounting according to a simplified scheme.

Important: (authorized capital, seal, personal account, mass of constituent documents, etc.).

Are you planning to open a hair salon from scratch together with a friend or relative? Then create an LLC. Be prepared to pay for the services of a visiting accountant.

Documents for opening a hairdresser: permitting documentation

Hairdressing services are not subject to licensing, but it is necessary to obtain a positive sanitary and epidemiological conclusion.

So, what do you need to open a hairdresser, from documents and permits:

Before opening the establishment, provide Rospotrebnadzor with a notice of the start of business activity.
From the fire department. The hairdresser's premises must comply with fire safety regulations.
The premises itself, working conditions, and all equipment must meet the requirements of SanPiN 2.1.2.2631-10. Monitors compliance with standards and conducts.
Personnel must have.

Taxation

The entrepreneur decides which taxation system to choose. Hairdressers most often operate under UTII or simplified tax system. Sometimes they switch to PSN.

Calculate how much income you plan to receive. If the annual turnover is up to 900 thousand rubles, choose UTII. If the turnover exceeds this amount, it is worth purchasing a patent to engage in this type of activity.

Note! The patent tax system can only be used by individual entrepreneurs. A mandatory condition is that the number of employees in the reporting year cannot exceed 15 people.

Room

For one workplace must account for at least 7 square meters of area. In economy class hair salons this requirement is often not met. The master has to work in cramped conditions.

Inconveniences negatively affect the quality of the haircut and the health of the hairdresser. You can hardly count on full performance in a cramped closet. Consider this nuance when choosing premises for your establishment.

In inexpensive hairdressing salons, the women's and men's rooms are often located in the same big room. Try to separate these areas. Many clients do not want their head in curlers or during coloring to be seen by the man in the next chair.

Do you think this remark is unimportant? A survey of women with average income showed that they prefer establishments with separate men's and women's rooms.

The requirements of the sanitary-epidemiological and fire services are as follows:

It is prohibited to place a hairdresser in the basement;
a prerequisite for starting work is the presence of a water supply and sanitation system;
the room must have a ventilation system separate from the rest of the building;
It is prohibited to cover walls with paper wallpaper.

Equipment

Minimum list of equipment and consumables:

large mirror on the wall;
2 chairs for clients of the establishment;
shelves and cabinets for tools and consumables;
dryer or sink combined with a chair for the client;
boiler or instantaneous water heater.

At first, if your premises are located in small apartment removed from the housing stock, you can wash your hair in the former bathroom. Instead of a dryer, you can use stationary hair dryers. There must be at least 2 of them.

You will need equipment for:

haircuts for clients (combs, scissors, hair dryers, hair clippers);
manicure-pedicure (scissors, napkins, special drying);
provision of cosmetic services (special chair, table, napkins);
arrangement of a hall or room where clients will wait their turn to see the master.

We need consumables and equipment: professional paints, oxidizers, balms, styling products, clips, curlers, towels, etc.

Advice! Buy a TV coffee table, comfortable armchairs or a sofa, a selection of fashion magazines with models of modern hairstyles. The client should not be bored in line.

Staff

They go to “their” master from the other end of the city. Good staff is the key to the success of your enterprise.

Look for professionals, invite talented young people who are ready to work for a modest remuneration in order to gain experience. The higher the level of the beauty salon, the stricter the requirements for the master.

Here again your knowledge and experience will come in handy, allowing you to assess how promising a particular applicant is for the proposed vacancy.

Minimum number of staff:

1 male;
1 female master

At first, you may have to perform administrator duties. As your business expands, add a good organizer, cleaner, cosmetologist, manicurist and pedicurist to your staff.

Services

What services can you get in modern hairdressing and beauty salons? From ordinary to exotic:

Among the exotic ones: peeling in a pool with fish, unconventional types of massage, intimate haircut. Such services are provided in designer salons and elite establishments.

Popular and promising areas of activity are to open a children's hairdresser or a beauty salon for animals. Open a similar establishment in a prestigious area for wealthy clients.

How much does it cost to open a hairdresser and payback period

Is it profitable to open a hairdresser? Certainly! The level of income directly depends on your efforts in organizing work and recruiting personnel. If you understand how to interest customers, things will quickly improve. A stable flow of customers will ensure good profits.

Let’s make an approximate calculation of how much it costs to open an economy class hairdresser:

redecoration of premises: about 100 thousand rubles;
purchase of consumables with a two-month supply: from 100 thousand rubles;
equipment and inventory: from 200 thousand rubles;
staff salaries: up to 60 thousand rubles. (staff 4 people). Set % of revenue for craftsmen;
advertising events, distribution of flyers and business cards: up to 10 thousand rubles;
services of a visiting accountant, tax administration: up to 15 thousand rubles. monthly.

Result: about 500 thousand rubles.

Premises in a non-residential building? Do you need to purchase a suitable area? Costs will increase many times over. Opening your own beauty salon from scratch costs from 2.5 million rubles.

Payback periods depend on:

good location of the establishment;
staff professionalism;
level of culture of masters;
list of services provided;
competent pricing policy;
the right approach to advertising campaigns.

How quickly will the costs be recouped? If everything goes well, the numbers look like this:

a popular hair salon has 20 or more clients per day;
haircut cost: 180 – 500 rubles;
daily revenue will average from 3 to 8 thousand rubles;
monthly you will receive from 90 thousand rubles.

It is possible to “recoup” the invested funds in 2 years. An increase in customer flow reduces the payback period to 1–1.5 years.

The situation is similar with expensive salons. A haircut or coloring in an elite establishment is much more expensive. But the cost of services is also much higher. Causes:

expensive cosmetics;
luxury consumables;
a master with a name who will not work for pennies.

Maintaining the image of an exclusive salon requires fixed costs to get acquainted with new products in the world of style, train masters in famous brand salons, and participate in hairdressing competitions. Purchase required expensive magazines, updating the design of the room, etc.

The payback period for prestigious beauty salons is comparable to the situation with cheap hairdressing salons.

During periods of crisis, beauty salons of medium and low price categories survive. The number of elite style studios is invariably decreasing until the economic situation improves.

Discounts, promotions, and bonuses will help attract customers. Customers are pleased with the “service as a gift”, for example, a pedicure for a model haircut at half price. Good idea– birthday certificate for a certain amount, etc.

Invite a good male master. Supplies- minimum, speed of work - higher, the cost of fashionable men's haircuts is comparable to women's. Caring for their image has made many representatives of the stronger sex regular clients of beauty salons. They leave considerable sums there. Please take this into account.

Now you know that opening a hairdressing salon from scratch is possible for those who are in love with their business, who want not only to make a profit, but also dream of making their clients beautiful.

Video about the nuances encountered when opening hairdressing and beauty salons from scratch:

The hairdressing business is quite profitable, does not require large investments, licensing, collecting an extensive list of permits, and is not afraid of competition. Therefore, opening a hairdresser is a very successful and feasible idea.

Before opening a hairdressing salon, decide on the format of the future establishment. It could be:

Economy category hairdresser offering budget services. Such establishments are usually designed for 1-2 chairs and are located in residential areas.
A mid-level salon offering a wider range of hairdressing services, nail services, some.
An elite establishment providing first-class hairdressing services. In such salons they practice an individual approach to the clientele. The staff employs highly qualified craftsmen and has its own image makers and stylists. Such establishments are usually located in the city center and are designed for clients with high incomes.

Despite the fact that the potential profit of prestigious salons is quite large, such establishments are not always profitable (more details). Firstly, the high cost of rent affects it. Secondly, given certain market conditions and economic parameters, such services may not be in demand. Experts in the salon business believe that the most viable and reliable project is opening an economy category establishment.

Choosing a concept, drawing up a basic set of services

The goal of this project will be to create an economy establishment designed for 2-3 places. Let's figure out what it takes to open a hairdressing salon of this type. First you need to decide basic set services. For our establishment it will be:

simple and fashionable haircuts;
hairstyles and styling;
hair care treatments;
perm;
coloring;
shaving.

Gradually the list of services can be expanded.

Registration of a hairdressing business

You can open a hairdressing salon as an individual entrepreneur or legal entity(). The first option is preferable because:

The level of responsibility of an individual entrepreneur is lower than that of an LLC, but the opportunities are approximately the same.
To register an LLC you must have authorized capital, so it won’t be possible to open a hairdresser from scratch. You will also need to create constituent documents, make a round seal, open an account, arrange other attributes required for legal entities.
The establishment provides services to individuals.
Individual entrepreneurs pay less taxes and keep accounting records using a simplified scheme.

In fact, an LLC for a hairdressing salon is beneficial only if the founders of the establishment are several people.
for salon business:

93.02 – and hairdressing salons. IN this category This includes styling, cutting, trimming, coloring and tinting, curling and straightening, shampooing, shaving, hair trimming, pedicure, makeup, manicure, etc.
52.33 – and also 52.13 – retail other types at non-specialized points. The specified codes will be needed if the establishment sells hair/skin care products;
85.14 – other health activities, as well as 93.04 – physical education/recreational activities. These codes are needed if you are going to add a massage room to the establishment, offer weight loss services, etc.

Choosing a taxation system for hairdressing

Individual entrepreneurs can voluntarily choose the simplified tax system or UTII, or switch to PSN. It is advisable to decide on the tax system before opening a hairdressing salon, since it will be possible to change it only from the next calendar year.
It is usually profitable for hair salons to work under the UTII scheme. But if you expect that your establishment will bring in over 900 thousand rubles annually, it is advisable to purchase a patent. To calculate its cost, the planned annual income should be multiplied by 6%. Thus, for Moscow, the price of a one-year patent in this segment will be 54 thousand rubles. PSN is only allowed to be used individual entrepreneurs. The average number of employees during the reporting period should not exceed 15 people.

Note: You can download a ready-made business plan for a hairdressing salon from our partners with a quality guarantee!

What permits are needed to open a hairdressing salon?

For reference hairdressing business no license required. But you should obtain a sanitary and epidemiological certificate for public utility services. Let's figure out what is needed to open a hairdressing salon from the permitting documentation:

Rospotrebnadzor is notified that you have started a business activity. This must be done before the establishment opens.
The premises, equipment and conditions in the cabin must comply with SanPiN 2.1.2.2631-10. Rospotrebnadzor monitors compliance with these requirements.
The premises must meet all fire safety requirements.
Hairdressers must have health certificates.

It is advisable for owners to complete voluntary certification. This procedure confirms the safety of the services provided in the establishment and their compliance with all standards/norms.

What are the requirements for a hairdressing salon?

Choosing premises for a future hairdressing salon is a very important stage that directly affects the profitability of the establishment. It is recommended to open an economy category salon in residential areas. When selecting a premises, you should pay attention to its compliance with fire and sanitary standards, the presence of connected communications.

1 place must have at least 6 m2 of space. Before opening a hairdressing salon, you will need to equip a waiting area, a staff room, and a bathroom. After carrying out simple calculations, we find that the minimum area of the room should be about 40 m2. It should be noted that it is prohibited to place a hairdresser in residential apartments. The exception is cases when the apartment is transferred to non-residential use.

When creating a technological project, it is necessary to calculate and plan all of the above zones. Based on this document, a communications project is being developed, which includes ventilation, water, sewerage, and electricity. Then they create a design project. Usually, the owner of the establishment has to make repairs in the selected premises. Carefully select a construction team and carefully read the contract agreement. After all, the success of a business will largely depend on the quality of the establishment’s design.

What equipment will you need?

To open small salon You will need some equipment. But all equipment must be of high quality. It is advisable to purchase professional equipment designed for use in salons. Household analogues quickly fail, unable to withstand significant loads. So, what is needed for an economy hairdressing salon:

Tools: scissors, combs, razors, curlers, clamps;
Devices and equipment: dryers, hair dryers, hair clippers. The establishment is equipped with 1 sink with a chair. They also buy hairdressing chairs equipped with a hydraulic mechanism, according to the number of jobs;
Furniture and objects: bedside tables, sofa, mirrors, cabinets (for clothes and cosmetics), coffee table, chairs/chairs for the hall, computer desk, hanger;
Textiles – capes, towels, napkins, workwear/uniforms for staff;
Computer for the administrator's workstation;
Consumables, cosmetics.

You can select turnkey equipment for your salon by contacting a company that specializes in equipping hairdressing salons. More complex, but cheap option– independently select all the necessary products in. Perhaps you can get a job at the employment service. This will greatly simplify the start of your business. Moreover, grants for business in the service sector are allocated with much more willing, rather than at a retail outlet.

Recruitment

The staff of a small hairdressing salon consists of:

Administrator;
An accountant working under an outsourcing scheme or on a part-time basis;
3-4 foremen who work in shifts.

Obviously, the staff needs to be fully staffed before opening a hairdressing salon. The success of the business will largely depend on the professionalism and friendliness of the craftsmen. There is no universal scheme for finding good personnel. You can choose young professionals who are striving to improve, or you can choose experienced hairdressers with an established clientele. The latter will most likely ask for a higher salary.
To search, you can use the Internet, specialized publications, or rely on recommendations. Typically, a hairdresser's earnings are up to 40% of the proceeds. Documents are issued with employees labor Relations. It is important to check the availability of health certificates. It should be borne in mind that most clients strive to be serviced by a certain master. If a hairdresser is fired, be prepared for the establishment to lose some clients. Therefore, initially aim for long-term and mutually beneficial cooperation with masters.