Design in the flower industry is increasingly gaining momentum, striving for minimalism. We have already written about, but today we will talk about one special material.
Buyers have become more picky, and they are no longer surprised by multi-layered packaging, a mountain of sparkles and tinsel. As in any design (interior, fashion industry), minimalism is becoming more and more relevant - it is something that does not distract attention from the main mood and style. In colors, minimalism is also in the lead, which is reflected in the packaging, which is why the most popular packaging material today is kraft paper.
What is kraft paper?
We were first introduced to kraft paper in films. Remember the footage of women running out of fashion boutiques and stores, holding a bunch of paper bags in their hands. At first they were bright and glossy, and then increasingly became ordinary brown paper bags with the company brand logo painted on them. This is kraft paper. Someone will say – what’s wrong with it? This is just ordinary paper. But no.
- Kraft paper is valued for its environmental friendliness. The paper does not provide harmful influence on the contents of the package. When it's shoes or clothes, it's not really important factor, but if these are food products, flowers that need to breathe, then paper will be useful in this case. Plus, it doesn't pollute environment and decomposes much faster than the same polyethylene.
- Kraft paper is also distinguished by its strength and endurance. The name of the package came from German word“kraft”, which translated into Russian means strength.
- Kraft paper does not lose its properties for a long time appearance and shape, which is so important for packaging flowers. And even if you crush it a little, it won’t make it worse, but even worse.
- And one of the most important advantages of kraft paper as a packaging material for flowers is its breathability and moisture absorption. Flowers are afraid of excessive moisture, yes, they love water, but if you put flowers in plastic packaging in water, the stems will begin to rot and as a result the flowers will not last even a day. Due to the fact that the paper allows air and water to pass through, the flowers do not become moldy or sour in water. And, therefore, they retain a fresh look longer.
- Due to the fact that paper is made from recycled materials, it is inexpensive to produce and significantly outperforms other products in price. packaging materials.
The natural color of kraft packaging is brown and all its shades. But the paper is given different colors color, most popular White color. But it is for flowers that natural brown paper is often used.
Today, kraft paper is also used in paper bags for clothing, shoes, food, gift wrapping, and even construction materials.
Why has kraft paper become so popular as a packaging material for flowers:
First of all, it is neutral, it does not distract from the beauty of the bouquet itself. Before this, floristic art had not yet advanced so far and bouquets had not acquired such perfect forms. Therefore, the packaging was a detail of the composition, all this multi-layering, sparkles, they added bouquets of beauty and richness. Today, florists can already perfect a bouquet without packaging. Now the packaging material must first of all fulfill its functional purpose - to protect flowers from wind, cold, high temperature and not distract the eye from the flower arrangement itself and the work of the master.
Kraft paper is suitable for absolutely any flowers: roses and spray roses, tulips with irises, eustomas and alstroemerias, hydrangeas, ranunculus and peonies. And absolutely anyone will look great. There is no bouquet that would be ruined by such packaging, the main thing is to pack it correctly:
If desired, craft paper can be decorated and this decoration will not be superfluous, it will not distract the eye, just a small note that will set the mood. And the mood can be set in a variety of ways.
- If you want to add tenderness to the bouquet, you can tie white lace over the paper.
- To make the bouquet more elegant, it is tied with a satin ribbon.
- And to emphasize the brightness of the colors, the packaging is made more nondescript and brown craft paper is tied with jute (string).
- For wedding bouquet Kraft paper can be decorated with imitation pearl beads.
- Craft paper goes well with a variety of decorations: even sparkles and New Year's tinsel would be appropriate here. Therefore, this paper is often used in gift wrapping, because it can be used in different ways.
Recently, craft paper in flowers has found another use. Flowers are packed in paper bags and it looks very cute and neat. Inside such a bag there is an oasis soaked in water, i.e. flowers for a long time even in hot weather they will be fresh, which facilitates the transportation process.
So the next time you choose and buy flowers, ask the florist to pack your bouquet in craft paper, and choose what to bandage at your discretion. Or you can even take part in the process of creating a bouquet yourself - by buying flowers, an oasis, and putting them in a paper bag.
Successful execution of any purchase influences the aesthetic education of the younger generation and actively shapes in the minds of children creative thinking. The very expectation of a miracle when unwrapping a gift is already a huge amount of positivity in the children’s worldview. The guys especially like packaging today, it is available in rolls and sheets. The main advantage of paper is its environmental friendliness and parents should know that this packaging material is absolutely safe for the life and health of children, it is non-toxic and does not cause allergic reactions.
Colored kraft is made from natural fibers sulfate cellulose, its density allows you to not only beautifully, but also reliably pack gift boxes. This property helps protect fragile souvenirs from damage, chipping or beating. And if a child, for example, accidentally drops a box from his hands while giving him a surprise, the craft will be able to soften the fall and protect the toy from breakage. Therefore, it is recommended to give preference to this kind of paper among all the options for packaging materials for children's gifts.
Children's reaction to gifts is always the same. Laughter, joy, happiness - these are the best emotions, for the sake of which parents are ready to buy their children the most expensive and desirable toys. And in order to prolong and double these positive feelings in the hearts of kids, you should definitely pack boxes with purchases.
What effect can you get from surprise packaging? Firstly, when children do not immediately see their gift, they experience pleasant excitement. Secondly, dads and moms can play up the presentation of a surprise, which can result in a kind of quest, i.e. the game process will begin. The kids love games, so why not make a story with hint notes that mysteriously indicate the location of the gift? Thirdly, after the gift is in the hands of the hero of the occasion, the new stage games - rapid release of surprise. The fun will last a long time if the paper does not tear immediately, and the craft is quite difficult to damage.
Summer flowers and craft paper.
The expression “everything ingenious is simple” best characterizes the use of craft paper for packaging flowers. The material best complements summer flowers, both garden and field options. Almost no celebration is complete without amazing bouquets, and a pleasant addition in the form of beautiful packaging will tell the person that you were preparing for this holiday.
The packaging algorithm is usually as follows:
1. Select paper of the required colors.
2. Place a damp cloth on cling film and place it in the center of the paper.
3. Place a bouquet of flowers in the center so that the ends of the plants lie on the fabric.
4. Carefully wrap in the desired way.
5. We tie it with ribbon or twine.
At first glance, everything seems simple. However, it is best to entrust packaging to professionals. They will guarantee a positive result and grace of the flower arrangement. In addition, they will take care of the preservation of moisture so that the flowers last as long as possible.
Packaging of plants in pots.
Can also be used to pack potted plants. Most often, this is necessary for various holidays in order to present a living gift effectively. At the same time, the packaging itself is extremely simple and affordable. It is enough to cut a piece of colored paper to the required width and height. They wrap the pot with it and tie it with a bright ribbon.
Another interesting option is craft paper in the form of a square. A pot with a living plant is placed in the middle. After this, just carefully lift the free edges of the material and secure it with a stapler. You can also tie it with a decorative cord or bright ribbon. If desired, you can even make a bag from craft paper the desired shape and dimensions, which will also become interesting option packaging.
This did not go unnoticed and received further development. Cotton began to be used quite widely in bouquets and even pure cotton bouquets appeared, decorated in craft paper emphasizing its naturalness. True, to create a bouquet from cotton itself, they try to find a variety that has a slight pinkish tint, in which case it is closer to flower arrangements. Wherein distinctive feature cotton is the fact that it does not grow here, but is brought from Central Asia or even from Africa and the Middle East. Therefore, this is another influencing factor in favor of using cotton when making bouquets.
IN open form cotton twigs don't look very attractive and you can't make a bouquet out of them. Likewise, a transparent shell will not work. But thick paper covering the ugly stem turns this floral material into a beautiful bouquet. Of course, bleached cannot be used for bouquets using cotton. The snow-white lightness and purity of cotton boxes will simply be lost in such a white design. But natural woody shades, which are inherent in its usual varieties, or black color, create a wonderful combination when decorating such a bouquet, emphasizing the whiteness of cotton.
The delicate originality of cotton gives floral arrangements an unusual novelty. This material is simply irreplaceable if you want to give your bouquet natural simplicity or somehow specially emphasize the charming beauty of primary flowers.
It is worth noting that a bouquet made of cotton does not fade, and therefore a composition of white fluffy boxes decorated in craft paper can last you a very long time. The only factor affecting the longevity of the bouquet may be ordinary dust.
If you want to get an unusual combination of defiantly bright with delicate and soft, then feel free to use cotton boxes in your design. Blue hydrangeas, red roses, yellow dahlias and others bright flowers in combination with cotton they will “sound” bold and original. This bouquet immediately attracts attention with its unusual beauty.
The bright multi-colored cellophane in which flowers were packaged just a few years ago is gradually losing its position. The reason is not only the environmental unreliability of the material, but also the fact that behind the colorful wrapper it is difficult to discern the natural beauty of the ensemble.
In return, florists offer current solution– flowers in craft. Kraft is a durable paper that can withstand heavy loads while remaining intact and visually attractive.
Advantages of craft paper in the design of flower arrangements
Such packaging is significantly superior to artificial packaging - no matter how you look at it:
- absorbs well excess moisture without getting wet;
- provides excellent air exchange, allowing flowers to remain fresh and fragrant;
- its disposal takes no more than three years;
- suitable for any flowers - modest daisies, discreet carnations, delicate lilies, and respectable crafted roses look perfect;
- decorated with any accessories - from coarse twine to airy lace.
Modern bleaching and printing technologies make it possible to significantly expand the range of craft products. Therefore, if in the window of our Bouquet-Elite salon you see stylish bouquets in white paper or multi-colored patterned packaging, this is another type of craft cellulose material. There can be many variations, which is why each similar composition is different from the others.
With all the described advantages, the cost of paper is low, which has a positive effect on the price of a bouquet in natural craft packaging for the buyer.
Shop "Bouquet-Elite": elegant floral arrangements in craft paper
The florists of our flower salon are ready to surprise the most sophisticated customers and delight the most capricious clients with ensembles of fresh flowers, collected from the world's best plantations and wrapped in durable, elegant and minimalist craft. Unique compositions in snow-white packaging, original arrangements in wrappers with bright prints, colorful fragrant flowers in crumpled paper - such non-trivial gifts are appropriate to present for any event.
A separate bonus of our salon is prompt and delicate delivery: the bouquets you order in designer paper will be delivered anywhere in Moscow and the Moscow region promptly, responsibly and as carefully as possible.
