What do you need to do to open a hairdresser? How to open an economy class hair salon from scratch? Where to buy equipment for a beauty salon

A person wants to look good in any situation. And you can create a flawless image simply by getting a good haircut. Moreover, this is equally true for both men and women. If you have the talent and desire to make people beautiful, then this activity should be properly organized. Don't know how to open a hair salon from scratch? We offer professional recommendations to create such a business.

Reference! Today, a hairdresser, responding to the needs of the consumer audience, must offer an expanded range of services. That is, in addition to the hairdresser, it is advisable to organize in the establishment workplace for cosmetologist and manicurist. Practice shows that 3 types of services are the minimum offer for a profitable enterprise of this kind. It would be better if this list included 5 items.

Tip #1 Location depends on the size of the salon

Before you open a hairdresser, you need to realistically assess your financial and physical capabilities. Taking this into account, the location for the hairdresser is selected, namely:

It makes sense to open an establishment for VIP clients in the city center with a large flow of people. It employs top-class masters and offers exclusive procedures, which explains the high cost of services.
An economy class hairdresser will be in demand in a residential area. The right decision– placement of such an establishment in the area where the hairdresser lives, where, as a rule, “full” clients also live. It is worth paying attention to the number of floors of buildings; the more apartment high-rises nearby, the greater the profit will be.

Reference! An economy class hairdresser (beauty salon) can be opened on the ground floor of a residential building, if there is a room with a separate entrance, removed from the housing stock. However, please note that you cannot use for these purposes basement, although it is suitable as an auxiliary room for storing various things (except flammable ones).

This point, in principle, is considered simultaneously with determining the location of the salon. The format of the establishment depends on the list of services offered:

Haircut – women's/men's.
Laying.
Doing hairstyles.
Dyeing hair, eyebrows, beards.

IN in this case We are talking about an economy class hair salon, but with an increase in demand for additional services, the offer may be expanded. For example, for a small additional payment you can offer a specialist to visit your home to service the client before an anniversary or wedding.

The amount of required documentation depends on the chosen taxation system, and is also determined by the form of ownership of the service enterprise. Typically, a hairdresser is an individual entrepreneur. The explanation is simple: registration is faster, fees are lower, taxation is more profitable. You can find out what documents an individual entrepreneur will need on our website, in the article-instructions for starting a business in the field of individual entrepreneurship.

Reference! To open a hairdressing salon you do not need to obtain a license. This also applies to the provision of manicure/pedicure services. But you still have to get permission from Rospotrebnadzor and the fire department.

Any undertaking requires thorough calculations. In the case of a hairdresser, the expense item will consist of the following items:

Purchase/rental of premises.
Adaptation of halls to provide quality services to clients, including the purchase of equipment and consumables.
Required.
Advertising of the establishment.

Reference! The legislator determined that 1 hairdresser chair should have 7 square meters. area. Plus, you will need a place to store inventory, as well as a corner for the administrator. Taking this into account, in the first month you will have to spend on rented premises: rent - 30,000 rubles, decoration of the hall - from 40,000 rubles, equipment - from 250,000 rubles.

Tip #5 Be very careful when purchasing equipment

It is not possible to say unambiguously what amount is needed to create the necessary material and technical base. The right thing to do in this situation would be to consult a specialized specialist in this field. After all, a start-up enterprise can initially purchase most of its equipment on the secondary market. And there the prices are very different. But experienced master can tell you the approximate amount offhand. So, it is absolutely obvious that a cash register in good working condition can be bought used. As for new items, for example, a chair for equipping a hairdresser’s workplace can be bought for either 200 dollars or 2,000 greenbacks.

From the very beginning, you need to create such an environment in the salon so that the client feels comfortable and pleasant in it. The interior decoration should encourage the client to decide to wait for the hairdresser if he came in by chance and doesn’t know whether to stop here or go to another hairdresser.

Tip #7 The lion's share of success depends on the staff

Usually, a practicing master working for hire thinks about the problem of where to start a business in the field of beauty salons. Having set out on the path of independence, he will in any case have to look for additional employees, otherwise he will not be able to achieve profitability. At this stage, you need to show restraint and thoughtfulness in your decisions, because, as you know, personnel decides everything. So, to take on the team good specialists you can go several ways:

lure away from competitors;
advertise in specialized media and on the Internet;
use the services of a recruitment agency.

So, you already have an idea of what stages you will have to go through in order to organize your own, perhaps a small hairdressing salon for starters. But for this enterprise to be successful, efforts must be made to promote it. In this case, all means are good: word of mouth, distribution of leaflets, advertising booklets in various institutions, advertisements on boards - “in real life” and on Internet sites. Potential clients need to be informed of the location of the facility, work schedule, special promotional offers and bonuses, and contact information.

The services market, like any other segment of it, is competition. To understand all the risks and benefits, not only from the point of view of the master, but also from the point of view of the business owner, it is necessary to assess the situation with demand, prices, and the presence of highly qualified professionals in the area where it is planned to open a salon. Only armed with such information can you start fighting for your part of the consumer audience.

Tip #10 Customer always gives priority to quality

Even for a hair salon with minimal investment located in a modest premises in a residential area or in a rural area, the quality of service delivery should be at the forefront. The administrator must always be at his best; if necessary, the list of services must be expanded; the skills of hairdressers and other salon workers must be constantly improved.

It's actually not that difficult! Try it, the one who walks will master the road!

Even in times of crisis, the beauty industry holds great promise for aspiring businessmen. The fact is that any person always wants to look beautiful. And even if, even after a decrease in purchasing power, many women have to deny themselves some purchases, they are unlikely to stop getting a haircut and manicure.

According to experts, the beauty market has fallen by 15-20% over the past three years, but this does not indicate a decrease in demand.

Against the backdrop of fierce competition, beginners can choose either an economy class hair salon from scratch. This is a place to serve people with little income. In addition, today the market is oversaturated with elite-class establishments, but society has begun to forget about small comfortable hairdressing salons where you can get your hair done inexpensively or get a haircut. But in vain - right now the demand for them is growing.

Project concept development

Every commercial project starts with concept development. It is from this that the establishment’s style, exterior, pricing policy and list of services provided are based. Take your choice of name seriously. It should be concise, memorable, bright, and reflect the specifics of the organization’s activities.

In order to open a hairdresser, try to draw a picture of your client - what his preferences are, how much he is willing to pay for a haircut. The general concept and pricing policy will depend on the clientele that the activity will target. Today, hairdressing salons are presented in three formats:

Economy class - aimed at students, schoolchildren, public sector workers, elderly people, women who do not put forward strict demands on services and aim to quickly get a haircut and go home.
Average price category– targeting the middle stratum of the population, women who use an expanded range of services when opening a hairdressing salon.
Elite establishments for businessmen, show business stars, and wealthy people.

Advice: in practice, the easiest and fastest way is to open an economy class hair salon. Such a business is characterized by a relatively low barrier to entry and has high profitability.

How to open an economy class hair salon from scratch?

Opening an economy class hair salon is great even in a metropolis. A business plan for the organization should include market monitoring, competition analysis, selection and preparation of premises, recruitment of personnel, as well as registration of permits. Let's consider the organizational aspects in a step-by-step sequence.

Selecting a location

The choice of location significantly affects the level of attendance and popularity of the establishment. It is necessary to choose places with high traffic volumes. Sleeping area – great option to open an economy class hair salon. It is also suitable to rent a small department in a shopping center for a couple of workplaces, where ladies drop in to get a quick haircut/styling. In the center, renting premises will be expensive; as a rule, more expensive beauty salons are located there.

The following requirements are put forward for the selected premises:

provision of all necessary communications - water, electricity, sewerage;
separate entrance;
place for a bright sign, outdoor advertising;
autonomous ventilation system, working equipment;
work agreement from the sanitary-epidemiological service when placed on ground floor or in the basement;
an area of 5 m² for each hairdresser’s workplace with a separate area for washing hair or 8 m² without such a department;
the distance between the chairs is at least 180 centimeters and 70 centimeters from the walls;
the presence of a utility room for storing inventory, consumables, equipment, and staff clothing.

To open a hair salon from scratch, you need to take care of the design, which should be based on the general concept and style of the establishment. A client who visits a hairdresser must only take out positive emotions, which will be affected by his surroundings. In order for the visitor to believe in the quality of service provided, the surrounding atmosphere must indicate professionalism and beauty standards. In other words, clients will not go to a dirty, dark, tastelessly furnished hairdressing salon.

Personnel policy

When opening, approach recruitment with special care. Assess their work skills, experience, education, desire to grow and develop with your company. Even the most luxurious establishment with beautiful interior in the city center, clients will not visit if the hairdressers do a poor job.

Use all kinds of personnel search channels to open - recruitment agencies, search for advertisements in the media and the Internet. Some establishments lure talented personnel from other hairdressing salons, offering them higher pay and development prospects.

Salary consists of a set salary and a percentage of services rendered. Thus, employees will be interested in providing quality services. The number and specialization of personnel depends on the scale of the project and the range of services provided. For example, in order to open a medium-sized hair salon, you need to hire:

hairdressers (6 people);
administrator;
cleaner

Economy class hair salon equipment

The easiest option is to contact a specialized company that sells inexpensive equipment. To open an economy class hair salon you need to purchase:

special chairs with a hydraulic mechanism;
sinks for washing hair;
dry land;
mirrors;
shelves and cabinets for storing cosmetic products and equipment;
hair urns;
furniture for the waiting room (if available);
staff uniform, towels, capes;
fashion magazines, literature;
necessary equipment and tools - hair dryers, hair clippers, curling irons, curling irons, scissors, combs, hairpins, etc.;
consumables – hair dyes, shampoos, conditioners, styling gels and foams, mousses, etc.

List of hairdressing services

The list of services provided depends on the concept of the establishment, the skill of the staff and the initial investments allocated for development. To open an economy class hair salon, the following services must be provided:

simple haircuts for women and men;
model haircut;
shaving;
highlighting;
washing your hair;
hair dyeing;
lamination;
styling;
perm and bio-perm;
coloring or similar actions.

To expand your business, you can add additional services:

braiding;
children's haircuts;
manicure, pedicure, nail painting;
cosmetology services;
make-up

Many hairdressers, if they have free space, open a small department selling cosmetics. In this case, you need to obtain a permit to conduct trading activities.

Advertising for a hair salon

The first thing potential clients pay attention to is the sign - the text should be “catchy.” The sign should be interesting, bright, and reflect the activities and specifics of the services.

If a hairdresser opens in a residential area, you need to tell residents of nearby houses about your services. To do this, place advertisements near entrances, on notice boards and in elevators. You can distribute leaflets and flyers to passers-by.

Promotions and discounts can be effective. For example, “Every 10th haircut is free”, “bring a friend - get a 30% discount”. More professional establishments introduce a discount system and give small gifts to their clients.

In order to effectively distribute working hours, you can provide customers with discounts during infrequent visiting hours.

What do you need to open a hairdressing salon?

Registration - important nuance when opening a hair salon from scratch. There is no specific legal form or other restrictions in organizing a hairdressing salon, so you need to choose between status individual entrepreneur or .

Each of these organizational forms has its own advantages and disadvantages. The choice largely depends on the sources of investment, the scale of the project, the desire to develop and open new hairdressing salons, and expand the business with other services. simple - a minimum package of documents is required, registration will take place in 3-5 working days. When opening an LLC, you need to prepare a lot of papers, have funds for the authorized capital, but the risks are also minimized - if debts arise, the business owner is only responsible authorized capital, but not personal property.

After successful registration, you must select a tax form. To open a hairdressing salon from scratch, a simplified system (STS), a single tax on imputed income (UTII) or general system taxation (OSNO). simpler, but in some cases UTII may be more profitable.

To open a hairdressing salon, you need to prepare a package of permits - papers confirming registration and the choice of organizational and legal form and permission to provide services.

The most important thing is to obtain permission from the sanitary-epidemiological station and the fire inspectorate.

SES permission is granted after a thorough check of the employee of this institution and the drawing up of a certificate of compliance with current standards.

To prepare documents with the fire inspectorate, you can send a declaration. The service worker will declare your company and send a notification. This process can take a long time, so it is better to arrange with an inspector to conduct a fire safety inspection.

The list of permits must also contain:

agreement for the disposal of waste, fluorescent lamps (if such are used in the process of activity);
agreement for disinfection and disinfestation;
health records for hairdressers;
lease agreement or ownership of the premises;
book of complaints;
staff familiarization log with safety regulations;
disinfectant log book.

How much does it cost to open a hair salon from scratch?

How much does it cost to open a hair salon? The level of starting investment depends on the format of the establishment and the scale of the business. Let's consider approximate calculations for opening an economy class hairdresser from scratch:

carrying out repair work– 200 thousand rubles;
purchase of consumables for 2 months – 100 thousand rubles;
purchase of equipment – 300 thousand rubles;
registration of individual entrepreneur – 1 thousand rubles.

Monthly expenses:

fund wages(per month) – 80 thousand rubles;
marketing and advertising – 20 thousand rubles;
payment of taxes, utility bills - 15 thousand rubles;
rent – 20 thousand rubles.

Total costs of starting a business and its further development will amount to 600 thousand rubles. subject to rental premises. If you buy a suitable area, the level of investment will increase several times.

Is it profitable to open a hairdresser?

The income level of a hairdresser depends on a number of factors:

the chosen concept of the establishment;
good location;
implemented pricing policy;
professionalism of the craftsmen;
marketing and advertising;
list of services provided.

Payback and profitability periods are individual for each case. Approximate calculations for opening an economy class hair salon:

number of clients per day – 20 people;
average bill - 400 rubles;
daily revenue – 8 thousand rubles;
monthly income – 240 thousand rubles;
net income – 105 thousand rubles. (revenue minus monthly expenses).

As can be seen from the approximate calculations, it is possible to recoup the investment within just six months of activity. In practice, during a crisis, you can recoup the costs of opening a hairdressing salon in 1-2 years.

The prospect is obvious: when you reach zero, income will increase, and you can think about expanding your business. How long this will take depends on each case individually. You can develop in different ways - buy out the rented premises, open a second hairdressing salon and think about creating your own network.

But in order for the project to pay off quickly, be prepared to work hard. In the first months, it will not be possible to ensure a stable client flow, since each potential client will only “take a closer look” at the new place. Any business should please and interest its owner. It doesn’t matter if you are going to open a hair salon from scratch or learn how. If you constantly monitor the work of your staff, don’t skimp on advertising, and build a smart pricing policy, you can quickly recoup your initial investment.

Opening a hairdressing salon from scratch is a promising and profitable business, which will begin to generate income from the first months of operation. The amount of revenue and further development will depend on organizational issues. To open a successful and profitable hairdressing salon, you need to choose a development concept and decide on the format of the establishment, find qualified employees and equip the premises for work.

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Today, the idea of opening an economy-class hairdresser is becoming profitable, since it is for simple standard services at a low price that demand is increasing, which the modern beauty market is not yet able to satisfy.

Hairdressing salon services will always be in demand; this is the peculiarity of this area. Girls always want to look beautiful, and men without a haircut will not be neat and attractive. Opening a hair salon – great way make money. Opening such a business requires great job and desires. But those who are ready for difficulties and are ready to work around the clock are simply doomed to success and constant income. How to organize your own business, let's look at this topic in more detail.

Economy class hairdresser or beauty salon?

First of all, even at the planning stage, you should decide what type of hairdressing salon you want to open: it will be an economy class establishment, with low prices for services, or an elite salon, which not everyone can afford. Both options have their positive and negative sides.

Economy class hair salon involves low prices and a standard set of services. Often this is a haircut, styling, coloring, perm, manicure. Reasonable prices attract a large number of customers. Such hairdressing salons are located in small premises with shopping centers or supermarkets in residential areas, sometimes even in residential apartments, where there is not even a sign.

As for equipment, you will only need the most necessary furniture and tools, warm water may have to do cosmetic repairs indoors. The level of staff training can be called standard. Here you are unlikely to find real specialists in their field or masters high level.

A consistently large flow of clients with low and middle income levels will ensure constant income.
Mid-level hairdressers are highly trained professionals. In addition to standard operations, you can do hair lamination, restoration, use the services of a cosmetologist and pedicure. Pricing policy higher than in economy class establishments, however, the quality of the work performed is an order of magnitude higher.

To work you will need to purchase a modern quality equipment and materials that may be needed for various procedures. Be sure to do this before opening good repair indoors, special attention devote to advertising.

The main clients are:

people for whom visiting an expensive beauty salon is not yet affordable, but still want to look good.
young people who want to look beautiful and stylish, but do not have the financial opportunity to visit beauty salons.
middle-aged ladies who take care of themselves, but do not need special frills.

Elite establishments are intended for wealthy people who can afford to spend quite a large sum on caring for their own appearance. The renovation should be modern, interesting people involved design solutions, color combinations. The equipment that the masters use must be the most best quality, modern. The same rules apply to cosmetics used by clients: hypoallergenic, high quality.

Master hairdressers must fulfill any desire of the visitor, please as much as possible, fulfill any whim - this is the main goal of an establishment with high prices.

All possible cosmetic procedures, designer haircuts and many related procedures should be available in the salon.

Is this a risky business?

Of course, when opening your own business, you need to find out in advance about all the risks that may await you during the opening and design of a hairdressing salon, and during its work. Let's look at the most common sharp corners:

The services of hairdressing and beauty salons are often seasonal. This significantly affects the level of money earned. In order to level out this column, we recommend sending employees on vacation during a decrease in visiting activity, but during active times, if the need arises, even hiring additional staff to serve maximum quantity willing.

What do you need to open a hairdressing salon?

Let's look at what you need to open your own hairdressing salon? Let's look at individual points:

From the very beginning you need to register your activities. To do this, register as an individual entrepreneur, choosing a simplified taxation system. This option will be the most convenient for conducting further business, and will also reduce tax payments to a minimum.
You must have a certificate of successful completion of a master hairdresser course.
Permits to start work from the SES and fire inspection.

But you need to start processing documents only after you have rented or purchased a premises and made repairs.

How to open a hairdressing salon from scratch step by step - instructions

Let's take a step-by-step look at each step you need to go through before you get a profitable own business:

Choosing a room wisely

Premises for a hairdressing salon are one of the most important aspects affairs. Properly selected premises in a convenient location is already the key to success.

Remember, if you choose a room in the city center, renting and purchasing will cost a significant amount of money, which will force you to increase the price for the services of the masters. This may turn off potential clients. Therefore, if you are just starting your own business, it is better to give preference to residential areas. Here, by setting a reasonable price for services, you will develop a client base in an extremely short period of time.

As for the size of the room, it directly depends on the number of chairs that you plan to put there. According to SES standards, 7 meters are allocated per workplace.

What equipment is needed for the job?

To get started, you need to purchase a lot of equipment, but you need to start with at least a starter kit. It includes:

Scissors for every craftsman. These should include scissors for cutting, thinning and other necessary ones.
Hairdryer and curling iron for every master.
Shaving accessories for men's procedures.
Hair clippers.
Assorted combs and mirrors depending on the number of seats.
Chairs for clients (for haircuts and waiting).
Clothes hangers or lockers (separate for staff and guests).
Hairdressing sinks for washing hair and equipment.
Shelves or cabinets for tools.

This is the simplest set of things needed for a budget establishment. If you are planning to open an elite salon, then add to this list according to the procedures that will be provided.

We collect all the documents for opening a hairdressing salon

Completing the necessary documentation – next important point, without which it is impossible to open your own business. The sequence of documentation is as follows:

Register as an individual entrepreneur and choose a taxation system.
Buy a cash register with which you will carry out all financial transactions and register it with the tax office.
Notify Rospotrebnadzor that you are opening a hairdresser. This must be done as early as possible, definitely before cash register The first digit will be knocked out.
Permission to work from SES and fire service. In addition, each master who will work in a hairdresser must have a health book and a certificate as a master hairdresser.
You must have a certificate for the provision of manicure and pedicure services, makeup and body and facial care.

The last step - employees and advertising

Advertising, as you know, is the engine of any business, so you cannot skimp on it or underestimate it. At first, you can place several banners in the area where your hairdresser is located, place an ad in a free newspaper, or make a beautiful sign. This will attract new customers and allow you to achieve success as quickly as possible.

As for the personnel you hire, the craftsmen must have the appropriate education, work experience and positive reviews previous employers. Then everything depends on the level of the establishment that you opened: an elite salon needs professionals with creative thinking and foreign experience who can perform a haircut of any complexity. For budget hairdressing salons, employees with a diploma as a master hairdresser are also suitable, who can perform simple procedures for a reasonable fee.

Business plan: we provide all the calculations

Now let's calculate the minimum amount that you will need at the initial stage to start your own business:

Opening an individual entrepreneur - 5 thousand rubles.
Rent or purchase of premises (directly depends on the location and area) - about 100,000 rubles.
The purchase of equipment will cost 10-20 thousand per technician.
Consumables (cosmetics and hygiene products) about 20 thousand. Advertising - at first you can use free options.
In addition, at least 50,000 rubles will be spent on accounting per year. In addition, each master will need to be paid at least 40% of his daily profit. Taking into account all these factors, your business will pay for itself in about a year.

Opening a hairdressing salon is a troublesome business, but by investing effort and money at the start, you will get a profitable, well-functioning business that will generate constant income.

Fashions for certain types of business come and go. Vape shops open at tremendous speed, occupying all available rental space like an infection, and then close at the same speed. But there are services that people will always use, regardless of fashion. Today we will look at a business plan that will tell us how to open a hairdressing salon from scratch and avoid all the pitfalls.

Is it profitable to open a hairdresser?

The payback period for this business varies from 1 to 2.5 years, which is quite good indicators. One hairdressing salon can passively generate high profits, and in the future, creating a network of hairdressing salons, at least at the city level, can increase income even more.

However, like any other business, there are pros, cons and risks.

Pros:

People's hair and nails will never stop growing. Therefore, this business has stable demand and will generate profit even in a crisis. Of course, during a crisis people have less money, they will prefer cheaper services and you must adapt to your clients.
There is room to grow. You can always expand your existing hairdressing salon by opening additional rooms, for example, for manicure, or launch the same hairdressing salon in another area of the city.
If the business stays afloat for the first 3 years, then most likely you have hit the mark and it becomes a cash cow. Most hair salons close in the first year because entrepreneurs make mistakes. They make a terrible design for a room that you never want to return to, they make a mistake with the location or with something else. If you managed to survive for 3 years, most likely your business will continue to survive.
Regular customers can make up the lion's share of your profits.

Cons:

Large upfront costs that may never pay off
Very complex business organization
Great competition
A nice design is important for this type of business, so you will have to spend money on renovations

Some aspiring entrepreneurs wonder Is hairdressing a risky business? The answer to this question will be more positive than negative. Any business is a risky business. Huge number external factors can burn all your investments, or, on the contrary, increase them many times. The only question is how much money you are willing to risk.

Risks:

Unqualified employees. If you select personnel who do their work poorly, you will immediately destroy your business. Word of mouth will do its job.
Lack of clients. This can be caused by an incorrectly chosen type of hairdresser or an incorrectly defined target audience.
You may not have enough money. Very often, development eats up your savings. If you are planning to launch a large establishment and your budget is calculated back to back, you may not have enough money to break even.

Types of hairdressing salons

First of all, you need to decide whether you want to open an economy class hairdresser or a large beauty salon? Let's look at the pros and cons.

Economy class

These hair salons are usually located in residential areas, shopping centers or somewhere else. They do not differ in anything original from the gray mass of competitors, either inside or outside.

Pros:

Minimum investment
Easy to find staff

Disadvantages and risks:

Small profit
People have been living in their areas for years, and when you open your establishment next to their houses in a residential area, it is not at all a fact that they will come to you. Very often they continue to go to other trusted establishments. Therefore, it is very important not to make a mistake with the place.

Economy class hair salon

Beauty salon

Elite hair salons are already more serious business and they require the entrepreneur to commit fully to launching. You can’t just take a room with a leaking roof and a stench and raise the price tags. The client should receive positive emotions from everything: a beautiful sign, interior, comfortable chairs, well-groomed hairdressers and a sweet smiling girl at the reception. Only then will he be ready to pay a lot for a haircut and come back again.

Pros:

High profit
Loyal customers will come to you across the city

Disadvantages and risks:

Very complex organization
Large expenses for absolutely everything
You cannot hire unqualified employees without work experience
It is necessary to come up with a general concept and make a beautiful renovation
Without due diligence, there is a high probability of losing your entire investment.

Large beauty salon

Children's

If you want to sharply narrow target audience and you figure out how to open a children's hairdresser, then the essence here is exactly the same as in adult establishments.

You can open a cheap, simple and not very profitable one. Or you can invest a huge amount of money and launch an entire beauty salon for children.

The only one distinctive feature It will be that you need to find a place where a large number of children and their parents will intersect. It wouldn't make sense to open a children's hair salon in some office district. Your reference points should be kindergartens, schools and various children's clubs.

At home

Opening a hair salon at home is very interesting option for those who are tired of bosses and want to start working for themselves. All you need is regular loyal customers who will regularly come to you and invite their friends.

Since you work from home, you won't have a big sign that will let people know that this is a hair salon. Therefore you need to create profiles in social networks and try to promote them.

As for the official operation of the business and paying taxes, difficulties may arise here. The fact is that in order to operate legally, hairdressing salons must meet sanitary and epidemiological requirements. It is very difficult to do this at home.

What does it take to open a hair salon?

First of all, to open a hairdressing salon from scratch, you need to register an individual entrepreneur. We recommend registering an individual entrepreneur because it is much faster and cheaper than an LLC. In the future, when things get better and you want to create a large chain of hairdressing salons, you can return to this issue.

To provide services to hairdressers and beauty salons, when registering, you must select OKVED 93.02.

Necessary stack of documents

To officially open a hairdressing salon, you need to obtain the following documents:

Certificate of registration of individual entrepreneur
Certificate of ownership or lease agreement
Conclusion on sanitary and hygienic requirements from the SES
Permission from Rospozhnadzor
Permission from the local administration
Project documentation with communication systems
Agreements with utility organizations

Sanitary and epidemiological requirements

Hairdressing salons are under the control of the SES, so to start our business we need to pass certain sanitary and epidemiological requirements. These requirements can be found in document SanPiN 2.1.2.2631-10, which was approved by Resolution of the Chief State Sanitary Doctor of the Russian Federation dated May 18, 2010 No. 59.

Requirements, availability of separate premises for:

Storage of equipment and waste
Bathrooms and rest rooms for staff
Equipment cleaning room with hot and cold water

Linen that is used more than once, for example, towels, capes, rags, must be washed. To meet SES requirements dirty laundry must be handed over to the laundry according to the agreement, or you need to equip a separate room for laundry in your hairdresser.

You can download the official document of the sanitary and epidemiological requirements of the hairdresser from our website.

List of services provided

In order to open a small or large hairdressing salon, we must clearly understand what services will be provided to visiting clients.

The larger your establishment, the more services from this list you will provide. It should be understood that there is no point in organizing hair spa treatments for an economy class hairdresser. And the lack of opportunity to wash your hair will clearly not be a plus for an elite beauty salon.

Standard services that ideally should be provided even in an economy class hair salon:

Haircut
Model haircut
Laying
Perm
Manicure
Shaving

Hair salon services for middle class clients:

Cosmetologist services
Pedicure
Beautiful nail painting
Braiding
Modern haircuts
Lamination
Bioperm

Services of large beauty salons:

Stylist services
Creating an individual image
Author's haircuts
Professional make-up
Hair spa treatments

Step-by-step instructions on how to open a hair salon from scratch

Below you can see the approximate plan for launching your own hairdressing salon. Business planning is influenced by many different factors: the city, your budget, competition and others. Of course, the few steps presented below are not some kind of paradigm. Always go beyond and do not strictly follow other people's plans. Ours will show you only an approximate route.

Step 1 - defining the type

The first thing we must do is decide what audience we are counting on and how much money we have in our pocket. We have two options: an economical hairdresser or a large beauty salon. Based on your budget, strength and self-confidence, you need to make a choice.

Step 2 - IP registration

We have already talked about this above, so we will not focus too much on it. Registering an individual entrepreneur
with OKVED 93.02.

Step 3 - choosing a location and premises

You need to select a room for a hairdresser taking into account that one workplace takes up about 6 sq.m. Therefore, you need to think in advance about how many employees will work for you.

Economical hair salon	Beauty salon
It is usually located in residential areas and does not require large expenses. Will do small room measuring about 50 sq.m. Also, some minor cosmetic repairs and a fresh sign are needed.	Before selecting a room, you first need to think through the general concept and approximate design. This is what we will base our choice on. It is best to locate somewhere in the city center so that people from different areas can get to you relatively quickly. The ideal option would be a room with parking. Expensive repairs will be required.
Rent 30,000r/month	Rent 150,000r/month
Repair RUB 70,000	Repair RUR 1,500,000

One workplace occupies 6 sq.m.

Step 4 - purchase of equipment

The larger the hairdresser we open, the more equipment we will spend.

		Economical hair salon		Beauty salon
Name	Price	Qty	Total	Qty	Total
Chair for client	7.000	4	28000	20	140.000
Mirror	4.500	4	18.000	20	90.000
Washing	10.000	2	20.000	4	40.000
Tool shelf	3.000	4	12.000	20	60.000
Tools	100.000		100.000		500.000
Administration desk	25.000	1	25.000	1	25.000
Sofa in the waiting area	16.000	1	16.000	3	48.000
coffee table	5.000	1	5.000	4	25.000
Hanger	8.000	1	8.000	5	40000
Total:			232.000		968.000

After preliminary calculations, the cost of equipment for a small hairdressing salon will be 232,000 rubles, and for a large beauty salon 968,000 rubles.

In our calculations, average indicators were used. In some cases, the cost, for example, of a mirror can be 15,000 rubles for an elite salon, or 1,500 rubles when purchased on Avito for an economical establishment.

Step 5 - recruitment

Your employees are the most main value, after the clients of course. Many clients choose approximately the same hairstyles, the same hair salons and the same hairdressers from year to year.

It is important for you to do everything to ensure that the client returns to you a second time. It might even be worth holding promotions “First 5 visits with a 20% discount”

But that’s not about that now. Your employees have the biggest impact on your customers. Therefore, before hiring a new employee, you need to understand what emotions the client will have after communicating with him.

For both expensive beauty salons and economical salons, it is important to hire the most professional, positive and sociable employees.

Hairdressers' salaries are usually 20%-40% of revenue

In the future, it is necessary to monitor which specialists are most often booked for an individual appointment and draw certain conclusions.

In addition to the craftsmen, you will need a couple more employees.

Cleaner with a salary of 11,000 rubles
Administrator with a salary of 25,000 rubles

Step 6 - advertising and attracting clients

At the last step, you need to turn on your imagination to the maximum and try to remember what you read in books about marketing.

When going to the hairdresser, many people have a slight feeling of anxiety: “what if they cut my hair in a way that I don’t like!” Have you ever had such thoughts?

In this article we want to tell you useful secrets about how to prevent this from happening.

Experienced hairdressers shared with us what is important to consider when going to get your hair cut and styled. Three important tips will help you remain truly satisfied or satisfied after your visit to the stylist.

So let's get started:

1. You need to go to get a haircut in a good mood

The work of a hairdresser is not just a service sector where the person serving you does mechanical work. The ability to cut a person’s hair beautifully is a creative craft, so good hairdressers are creative people.

And all such people, as a rule, can “create” well, only in calm atmosphere.

The client's mood is instantly transmitted to the hairdresser!

Therefore, if you convey to him a bad mood with your mood, words, facial expressions or something else, the hairdresser will simply ruin your hairstyle or do it not to the maximum of his capabilities.

Remember, if you spoil the hairdresser’s mood, he will ruin your hairstyle!

Try to be positive and then good mood You will have it even after the wizard completes his work.

2.Be careful with some phrases...

When sitting in a chair with a hairdresser, especially a new one who has not cut your hair before, you need to avoid pronouncing certain phrases.

When a hairdresser asks: “how will we cut our hair?”, it is better not to utter phrases such as: “at your discretion” or “as you cut your hair, so will you cut your hair.” This is very important! Why?

Because this attitude of the client causes the hairdresser to subconsciously reluctance to try hard on your hairstyle. For him or her, it's more like a reason to relax. The hairdresser reluctantly relaxes and does not give his best while cutting your hair.

Don't tell the hairdresser that you leave the haircut to his discretion, give him clear tasks

But most importantly, if he ruins your hairstyle or you don’t like it, the hairdresser who cut your hair has a serious “alibi” that you gave him yourself.

3. Come to the hairdresser with a clean head

Wash your hair at home beforehand or immediately expect to pay extra money to wash your hair BEFORE cutting your hair.

Why is it important to have a clean haircut?

Because a haircut on a dirty head is fraught with the fact that in the end it may not turn out exactly the way you want.

Moreover, immediately after the haircut, you may be very pleased with the work of the hairdresser, but when you come home and wash your hair, the haircut may seem completely different to you than what you saw while sitting in the hairdresser.

In addition, dirty and clean hair lays differently, which can be misleading.

You should always get a haircut on a well-washed head; dirty and clean hair lays differently