What to name a wholesale company. How to choose a name for a company that brings good luck? Selection and verification of company name online

The question of what to name an LLC is one of the determining ones for the founders. Without choosing a business name, a company simply cannot be registered. The Civil Code requires the title legal entity certain requirements, but for good choice this, of course, is not enough. How to name your company so that it brings commercial success?

But before we name the LLC, let’s define the boundaries that the law has established, otherwise no amount of luck will help - a society with limited liability They just won't register. There are few of them and they are listed in Article 1473 of the Civil Code of the Russian Federation.

The company name of a limited liability company should not include:

Concepts that do not meet the standards of humanity, morality and public interests;
Official names of foreign states in full or abbreviated form and derivatives from them;
Official names of government bodies (federal, constituent entities of the Russian Federation and local government), as well as public associations;
Foreign language borrowings of terms and abbreviations that reflect the organizational and legal form of a legal entity (for example, Ltd).

In addition, some local regulations may restrict the inclusion of words identifying a region or locality in the LLC name. In particular, the Moscow Government allows the use of the name of the capital only with the permission of the Heraldic Council.

Uniqueness of the company name

Or maybe you shouldn’t rack your brains about what to name an LLC, but take the name of a well-known and successful competitor as a model? If you conduct a search in the register of legal entities using the Federal Tax Service program, then, for example, there will be more than a hundred companies with the name “Car Service”. However, for the tax inspectorate all these organizations are unique because they have different registration codes (OGRN, KPP).

The tax office does not check the company's company name for uniqueness when registering a business, but we do not recommend using this. Article 1474 of the Civil Code of the Russian Federation warns that the copyright holder whose company name was used has the right to go to court and oblige the namesake company if:

The plaintiff's business name used to be;
Organizations do one thing.

And if we talk about protecting the rights to a registered brand, i.e. trademark or service mark, the violator may be forced to pay damages caused to the copyright holder.

How many names can an LLC have?

By the way, the usual abbreviated name, for example, Liga LLC is only one of the possible names of a legal entity. In addition to the abbreviated form, in the application for registration in form P11001 they indicate full company name, in our case, Limited Liability Company "League".

You can also add to the charter abbreviated and full name English :

LLC Liga
Limited Liability Company League

Plus you can add LLC name in the language of the peoples of the Russian Federation, i.e. There will be a total of six brand name options.

You can also register a trademark, then there will be even more options for names by which the company will be recognized. For example, the limited liability company Basis-Renaissance, which produces furniture for children, registered the KIDS Renaissance brand. Accordingly, it can be promoted on the market both under the brand name Basis-Renaissance LLC and under the KIDS Renaissance brand.

What to consider when choosing a name

Marketers have a whole science of choosing a brand name, product or service, the so-called naming. Naming methods can also be taken into account when searching for a name for a limited liability company.

For example it could be:

Association with the type of activity of the company;
Adjustment to a standard or a successful competitor;
Abbreviations that abbreviate numbers and words that are important to business owners;
Neologisms, i.e. invented and fantasy concepts that do not yet mean anything;
Personal and associative benefits;
Funny rhymes;
Truncation of words and their combination.

Here is about naming for an LLC in the Russian Federation:

If we talk about the semantic component of the brand name, then you should pay attention to the following points:

The name of the legal entity should evoke a positive or at least neutral association. As a negative example, we can cite the name of the Children’s Regional Human Rights public organization, operating in the Sverdlovsk region - “Zmeenysh”. On the one hand, this word does not violate either morality or humanity, but on the other hand, it has an ambiguous connotation, especially when it comes to children.
Types of activities commercial organization can be conditionally divided into more or less “respectable”, and this should be reflected in the name. For example, banks, insurance, legal, and consulting companies must inspire trust and reliability among clients. And business areas related to leisure or tourism should set the mood for relaxation and pleasant associations with travel. There are, of course, interesting exceptions. Thus, in 2002, the limited liability company “Razdolbay Service” was registered in Rostov-on-Don. Worked here interesting game words: “gouge”, as an optional person, a slacker, a slob, and the form of the verb “gouge”, i.e. break, destroy, dismantle. Precisely by dismantling various designs this company has been in business for 15 years, and for a very long time high level, using advanced diamond technology.
The scale of the business and the name of the company should not be in conflict. For example, a store near your home should not be called something pompous, such as “Empire of Taste” or “Elite,” because this will make customers smile. And vice versa, if you are aiming for large-scale activities, you do not need to use diminutive suffixes.
Consider the regional affiliation of your business. In some cases, the use of names of small cities evokes associations with parochialism and lack of scale of business. But if, on the contrary, you produce a unique and high-quality product, then the name of the city can become a kind of feature and help with promotion.
If you want to include the owner’s name or surname in the name of the company, then it is advisable that he himself personally participate in the business, and not just invest capital. For example, the traditional name for law firms includes the name of the practitioner and his/her associates. At the same time, using the name or initials of the founders may complicate the subsequent sale of the company.
Choose words that are easy to hear and easy to spell without errors. Avoid cumbersome abbreviations like “StroyServisPromTech”. It is better to use a combination of two or three short and understandable words than such a design. By the way, the corporate name of a legal entity can consist of just one letter. It's certainly funny, but not that original. At least in the Unified State Register of Legal Entities there are several LLC “Yo”, as well as “Y”. There is even a limited liability company “Ya-Yo”. It’s hard to even imagine how such a name is perceived by ear.
If you choose foreign language borrowings, then consider the meaning of this word and what association it evokes among Russian-speaking consumers. Remember, for example, “Duru” soap, which means “clean” in Turkish. Or the “Wash&Go” shampoo, which for English-speaking consumers was perceived as the slogan “Wash and go”, but for Russians it had a dissonant meaning. True, these are brand names, but similar mistakes are made when choosing a brand name.

Title generators

Free name generators, which can be easily found in any search engine, can help you choose the right words. Such services will put all examples of names with the necessary words into a neat list.

Let's try to find the name of the LLC using the generator:

By the word “house” - DomStroy, EuroDom, DomExpert, SuperDom, DomShop, RusDom, EcoDom, BestDom, InterDom;
By the word “law” - PravoLand, PravoMarket, RusPravo, PravoTime, PravoLife, MasterPravo;
By the word “bargaining” - TorgOffice, TorgPlus, TorgClub, SuperTorg, TorgOnline, TorgPartner, VipTorg, TorgShop.

In principle, many of them can be immediately used as the company name of a limited liability company.

A good video about “5 ways to come up with a company name”:

How are the success of a company and its name related?

What does the phrase “wild berries” tell you? What can a company that chooses this name do? Production of dietary supplements or soft drinks, landscape design, freezing fruit and berry products?

Meanwhile, this is the largest online store of clothes, shoes, and accessories Wildberries. Its owner Tatyana Bakalchuk wanted Russian women began to wear bright beautiful clothes, which against the usual gray background looked as noticeable as wild berries in the forest.

Tatyana Bakalchuk’s company is called “Wildberry Limited Liability Company,” and this word is difficult for a Russian-speaking buyer to hear. The English spelling of Wildberries is also difficult to pronounce or enter into the search bar without errors.

However, neither the complex pronunciation and spelling, nor the lack of a direct semantic connection with the type of activity prevented the owner of Wildberries from being among the ten richest women in Russia.

But another hypermarket on the Russian Internet chose a really simple sonorous name– Ozone. This word is easy to remember, pronounce, write in Russian and English version. In addition, for the Russian-speaking buyer there is an association with fresh air, and this is always well received. Although there is an opinion that the owners of Ozon did not think about anything like that, but simply shortened the name of the world giant Amazon.

By the way, if we talk about the name of the hypermarket “Amazon”, they say that at first its owner Jeff Bezos chose the name “Cadabra”. But then I listened to the opinions of my employees, to whom this word reminded me of “cadaver”, i.e. "dead body". As a result, the name was given in honor of the longest river in the world - the Amazon.

And if you believe that there are variant names that bring good luck, then you can contact a numerologist or astrologer. It is quite possible that esoteric secret knowledge will help you choose a company name for a successful business start.

The choice of a company name should be approached with all seriousness. And anything can serve as inspiration. For example, the founder of the Kodak company, George Eastman, loved the letter “K” because it is in all alphabets and is written the same way. After going through a lot of words, he settled on Kodak. It was short, began and ended with his favorite letter, and imitated the sound of the camera he invented. Any very ordinary word can become a successful name, even if, at first glance, it does not evoke any associations with a specific business.

Salt and Fire are very simple names. There are no puns, metaphors, rearrangements of letters or anglicisms. However, these two names were invented on the hundredth attempt by the staff of these projects, after long painful discussions and disputes. The name “Salt” was invented by Ulyana Vordshilova, “Fire” was invented by Pasha Chukhlantsev.
It would be cool if someone came up with a technique for coming up with names, but I don’t know of one yet. As a rule, we take interesting meanings and work with a dictionary of synonyms. Thus, many options appear for discussion, we analyze them from various angles and... without much discussion we choose some option that was successfully thrown in by someone at the very last moment.

When choosing a name for your company, you can, of course, hope for luck. But it is better to use a scientific approach.

Naming algorithm

What does the process of creating a company name look like from the outside? We sit down, think, write down everything that comes to mind, then discard what is unnecessary. In principle, this is almost exactly what happens. Only the words included in the list should not be random. It is necessary to take into account many nuances that, at first glance, have nothing to do with naming. Moreover, you need to start with such global concepts as company values, gradually narrowing down to the target audience and the length of the name.

Company positioning and values

How should a client see your company - a fast-paced and energetic team or a stable and reputable company that doesn't make mistakes? Your message should be as simple and clear as possible. Of course, you want everything at once, but that doesn’t happen. Companies operating in the same niche may have diametrically opposed positioning. The name of the bakery “Pekarushka” sends us back to the past, when there was a Russian oven in every home, and all housewives baked pies and bread. The name is similar to an outdated word“Madame”, which also reminds of traditions. But the name “Tortolino” immediately reveals the influence of Europe, with its exquisite desserts.

Difference from competitors

No two companies are the same; there is always something that distinguishes one from the other. A company without a unique selling proposition is doomed (how to create one in our blog).

If you can’t find a difference from your competitors, invent them. Almost all companies selling drinking water, use the word “water” or “aqua” in the name: Ugorskaya water, “AquaVita”, “Aqua-Life”, etc. Try associations - lake, river, spring, spring, well. The theme is preserved, but the name immediately stands out - “Native Spring”, “Silver Star”.

Target Audience

The name should be clear to the target audience.

It is unlikely that the Evpatiy Kolovrat store will attract the attention of teenagers, while the Hype pharmacy will be popular among pensioners.

This is easier to do when the audience is quite narrow. If your potential clients are men and women from 20 to 90 years old with different levels prosperity, you need to identify a core target audience for yourself. For a grocery store, these could be housewives; for a cafe, they could be residents of a certain area. You need to play on what these categories of consumers are looking for. What do most housewives look for when buying groceries? That's right, on the price. The “Monetka” and “Pyaterochka” chains literally scream with their names that they are cheap. The use of a diminutive form creates an atmosphere of “one’s own, dear and homely.” For a neighborhood cafe, the most obvious choice is to come up with a name based on geography.

Information or emotions

It’s quite easy to come up with an informational name - what the company does + any word or phrase: transport company “Garant”, construction company"Vasilisa", taxi "Three Tens". This approach is often used for naming companies operating in the b2b industry.

With emotions, everything is a little more complicated. Such names, as a rule, do not directly indicate the type of activity of the company, but they certainly evoke an association with it. For example, a cafe national cuisine you can give the name of one of the popular dishes, a car service can easily use the names of spare parts, and a pharmacy can use any words associated with health.

Language

In Russia there are two versions of company names - in Latin or Cyrillic.

English names should be chosen if the company operates in foreign markets, wants to emphasize innovation, positioning or create. For example, the names of restaurants serving European cuisines look quite appropriate in the Latin alphabet, but the Pelmeni cafe will most likely cause a negative reaction in the consumer.

According to research results, every year more and more consumers want to see Russian names. It is best to avoid the letters Zh, Shch, Ts, Y in names. Not only are they difficult to pronounce, but they are also not visually perceived very well. And the name should be euphonious and clear when written

Title length

Grade

The list of company names, labored through sweat and blood, seems ideal to its creator, so a sober look from the outside is needed. Give it to your colleagues, partners, friends and relatives to read. It is possible that names that personally bring tears of emotion to you will seem stupid to others or cause negative associations.

How was the name of the company IT-People born? In general, I’m not very good with naming. I didn’t come up with all the names of our conferences (I had other options, and my employees managed to argue with me every time, for which I was subsequently grateful to them), but my husband gave the names to the children. But IT-People is my idea and I really think this name is a good find.
In 2010, I decided to open an IT personnel recruitment agency (at first there was no idea to organize training or hold conferences). Accordingly, I began to select some thematic combinations of words and immediately see if the domain was free. What's the point of giving a company name if the domain name is already taken by someone?
Since we were talking about IT specialists, I immediately started looking at versions of domain names containing IT. There was such a service on nic.ru - searching for a domain containing a certain combination of characters. IT-Master was free, but a survey of friends showed that he was associated more with system administrators and ambulances. computer help at home."
Then there, on nic.ru, I noticed a link “list of domains being released.” For a month there were domains hanging around that had not been paid for by the owners, and you could try to buy them at auction if the name became available. There I found the perfectly suitable IT-People.ru and for a whole month, crossing my fingers, I waited to see whether the old owners would need it or not. And now the decisive day - the beginning of the auction! I place a bet on the minimum step (200 rubles) and wait with bated breath... The old owner did not show up, no one except me took part in the race, hurray, the domain is mine!!! Then I quickly created a website using a simple website builder and ordered a logo design from a designer I knew (2000 rubles). That's it, let's go!
Life has shown that the name is really apt; it fell easily on the ears of programmers and directors of IT companies. Only the pizza delivery people had problems; it was hard to explain to them: “16th floor, IT-People office.” “Ai-pi-pi?” they asked. But it doesn’t matter, the company’s target audience remembered the name perfectly.
After just a few years of working under this name, I found out who previously owned the it-people.ru domain. This was the first title social network, which now bears the name moikrug.ru

Legal title verification and registration

All names that remain on the list must be checked against the database of the Federal Institute of Industrial Property. You won't be able to do this on your own. There are two ways to check for uniqueness:

Contact Rospatent, the verification will take about a month.
Contact patent experts. Specialized companies will promptly check names for a fee.

If all your names are already taken, you can try to modify or buy one from the owners. In addition, each title has a registration period. And if one of your names is about to cease to belong to someone, then you can just wait. Patent attorneys do all this. Once a name is selected, it is registered.

Naming techniques

Personal names. The simplest and most banal thing is to name the company after yourself. McDonald's and Gillette succeeded. Or you can take the first or last name of a figure you really like.

We were amazed by the name of the company Tesla Mask, so we also wanted to call ourselves a scientist. They chose Landau. Firstly, beautiful word. Secondly, Landau himself was a fucking dude, and the image of Landau is recognizable.

Abbreviation. Perhaps not everyone knows International Business Machines, but everyone has heard the name IBM. Sometimes abbreviations become full-fledged names and no one remembers the decodings. The SKB Kontur company was originally a specialized design bureau. Years passed, activities changed, it was no longer a design struggle, but the abbreviation stuck and became part of the company name.
Acronym. One of the types of abbreviations. Distinctive feature- presence of vowels. This helps to read the abbreviation as a word, and not as a set of letters: GAZ, VAZ, IKEA.
Compound name. The technique is similar to the previous one, but not the first letters are used, but parts of words. The name Intel comes from an abbreviation of the words Integral Electronics.
Repetition identical sounds . In Russian this is called alliteration and assonance. An excellent example Both techniques are named after Coca-Cola. There is a repeating consonant letter “k” (alliteration) and alternating vowels o/a (assonance).
Analogy or association. The name can be some well-known concept or phenomenon, as well as animals, personalities and plants. When we hear “Jaguar”, we immediately imagine something fast.
Sound imitation. A company specializing in pet products may well be called “Woof” or “Meow”.
Secret meaning or mythology. This includes all names derived from the names of gods and mythological creatures. Canon was named after the Buddhist goddess Kwanon, and Nike refers us to ancient Greek goddess Nike wins.
Pseudo-foreign names. The company can be called something foreign name, as did the Russian brands Bork and Vitek. You can take a foreign name and write it in Cyrillic.

I am not in awe of French desserts, but I even really like Spanish and German ones. My husband and I were once sitting in a pastry shop in Hamburg and thinking about how to turn my luxurious baking skills into income. We looked diagonally across the road, and there was a sign “Konditorei”. All that remains is to transform it into Russian.

Many aspiring entrepreneurs do not understand the “power” of the right name for their future company. Choosing and recording the correct name of your company in official documents is an important and far from trifling moment in the overall success of the business.

Often, beginning businessmen, having no experience, choose verbose names, names that have no semantic relation to the overall focus of the business, names that are difficult to read, difficult to remember, etc. and subsequently suffer losses from the wrong choice.

The name of your business should attract attention from the first second, consist of one, maximum two words and should immediately give an understanding of what this business is about.

When choosing a name for your business, remember that company name a dialogue begins between your business and your consumer.

In this article, we have prepared an overview of the three most common mistakes made by beginning entrepreneurs when choosing a name and three expert opinions that help to avoid these and subsequent mistakes.

Check company name

Check the company name for uniqueness. Do not duplicate the names of existing companies

Several years ago, when creating his own company selling hot dogs, its owner misunderstood that if he named his company the same or similar name as his closest, but more successful competitor, then he would help his business.

Like, “I’ll cuddle up” to the already achieved success of a competitor. But in the end, everything turned into a big headache, unexpected and very large costs for changing the name.

Two years into the company's existence and as it grew, the owner of a hot dog company received a trademark infringement lawsuit from the company he once targeted.

Ultimately legal proceedings, the costs of maintaining them and the costs of changing the name turned out to be significant and the businessman had to regret more than once that long-standing and ill-considered step.

Expert advice No. 1
The first thing when choosing names of your new business “Google” all available sources of information (offline and online) and government registers. Carefully and thoroughly study these issues on the Internet using the search engines Yandex and Google. Refer to the register of patents and trademarks of the Russian Federation (or your country) and try to find out if such a name is used by any of the existing businesses. A lot of money can be saved if your choices are carefully considered.

Original company names. Call it catchy, clear and universal

A creative company name is the key to future success

The name of your future company should be clear to any user at first glance, from the first reading, and very importantly - the name of the company should immediately tell you what the business is about.

What does he do? What to expect from him?

It's difficult, but possible. Often on Russian market You can come across the names of companies that not only do not tell the consumer what this business is about, but also contradict the business itself.

For example, company name: LLC " Low-rise construction» offers consumers services for growing champignons. It is clear that at first the company’s business was construction, then, as the industry diversified or declined, the business changed, but the name remained.

This is a big mistake and most likely the business loses much more annually than the cost of re-registration or complete replacement of the business name.

Expert advice No. 2
When you choose a company name at the start, remember that in a few years your business may change beyond recognition, and instead of providing clothing manufacturing services, you will sell flowers. If it is impossible to choose a universal name in the future, it is better to spend money on changing it.

Selection and verification of company name online

How to come up with the right business name online

The phrase that if your business is not on the Internet, then you do not have a business has already set everyone’s teeth on edge. But the truth of this phrase has not lost its relevance.

One fitness business owner grew up loving the word he later chose to name his business. The entrepreneur really liked this name, but most users associated this word with a well-known brand for the production and sale of men's clothing.

This coincidence caused the business to lose its consumers and therefore the business to lose profits. Hundreds and thousands of people are looking for information about clothing and end up on the website of a company that provides fitness services.

There is a defocusing of interests and non-target users who do not want to purchase fitness services come to the site. Who loses from this choice? Childhood memory or business?

Expert advice No. 3.
Avoid using words and phrases in your company name that are not relevant to your business. This can lead to consumer confusion and the business name showing up in searches in a location that is not where it should be. You need to be where your consumers graze.

Company name generator

How to use the online business name generator

There are several online name generators on the Internet that can be used to select the name of your future company. We, at least, counted more than ten of them and did not study this issue further, since we consider this not the best idea.

Here you need to understand that the name of your future company is not just a word, it is not just a name. This is the first step to success. This is your quality marketing, this is your face, this is the first thing the consumer can see when they first meet.

Choosing a company name is a very serious and responsible step, and trusting this step to a “soulless” and not “very smart” generator is the height of not taking your future seriously.

Such reviews about the generator name can cause nothing but laughter in any normal person: “I’ve run out of ideas. I have already taken $5 million from investors, but I have not yet come up with a name for the startup. And this service literally saved me. Ivan Petrov.

Many novice entrepreneurs do not know how to come up with a company name and use a generator. This is not true!

Company name registration

How to check the company name for registration

There are two ways to register a company name at the official level in the Russian Federation:

– registration of the company name when registering an LLC (CJSC, OJSC, etc.);
– registration of a trademark in Rospatent of the Russian Federation (indirect registration);

When registering a company, its founders, according to the laws of the Russian Federation, are obliged, independently or with the help of specialized companies, to create the Charter of the legal entity being created and draw up the Memorandum of Association.

IN Articles of Association and the Charter, the founders are required to enter the name of the legal entity being created (LLC, CJSC, JSC, etc.) in Russian and English.

Example:

Limited Liability Company "Orion" - in Russian;
In English this name should look like this: "Orion Ltd".

Choose words for the company name that are sonorous, but not loud. Choose words for Russian companies: Russian.

After the Charter and all documents corresponding to the law of the Russian Federation are drawn up and registered with the tax office at the place of registration of the company, the company is assigned an official name under the name of which this company will conduct its activities.

The first thing you need to do when choosing a company name, in addition to a simple Internet search, is to contact the All-Russian Register of Companies - the Unified State Register of Legal Entities.

The easiest way to do this is as follows:

1. Go to the website https://egrul.nalog.ru/
2. In the “Name” field, enter the name of the company that you have chosen and, having entered the corresponding numbers in the “Code” field, click “Find”. You will receive a list of companies that are already registered under one name or another.

This way, you can find a name that suits your company perfectly and does not violate the rights of other legal entities.

If you want to additionally “insure yourself” in the name of your company and be present on the market in singular by name, then you should register a trademark. The intricacies of such registration can best be found here >>>

Every entrepreneur has a moment when it is necessary to choose the name of his own company. This business requires significant creativity and forethought. At the same time, there are quite a lot different nuances, which need to be taken into account. Otherwise, the entrepreneur may be denied registration.

Why is a good name important for an organization?

The name of the company being created must take into account certain standards established by this legislation. For example, the use of certain words and symbols is prohibited, and phrases that offend human dignity cannot be used. In addition, the invented name must be ethical and moral. And only after taking into account the factors described above should it be as memorable and telling as possible.

The LLC business registration form is one of the most common in the Russian Federation. This is largely due to the fact that an LLC can engage in almost any type of activity, while becoming its founder is quite simple. And in order for an enterprise to generate income, it only needs to gain a large number of clients. It is in this factor that the company name plays a significant role.

If it is original and memorable, it will attract more clients and supporters; otherwise, the company will incur losses.

Types of organization names

When registering a company, an entrepreneur must write down its full Russian name, first noting “limited liability company.” It is legally permitted to use foreign words, but they must not be mentioned in Russian transcription.

Therefore, it turns out that the name can be both Russian and foreign language. Only in this case it is necessary to carry out the correct transliteration in accordance with the rules of the Russian language. However, the registration rules state that you cannot use foreign words that are terms that denote a form of ownership.

After writing down the full name, when filling out the charter of the organization, you must indicate it only in a short form using the abbreviation “LLC”. It must also comply with all the norms and rules of the Russian language.

The full name of the organization will be required to fill out official documents, while a short name is necessary for business and internal correspondence. If the company cooperates with foreign partners, it needs to create similar names in a foreign language.

At the same time, they are also compiled taking into account all the norms and rules of that language. If there is a ready-made name in Russian, then in this case it is translated.

What is unacceptable or undesirable to use in a company name

An entrepreneur registering his company must take into account legal provisions prohibiting the use of the following cases:

The main directions for the flight of thought

There are companies that develop creative names for other companies. Many of their secrets are of course hidden, but they have become known general recommendations for an entrepreneur when creating a name.

The first and simplest advice at the same time is to use the surname of both yourself and the surrounding inner circle of people. This is a fairly simple option to quickly find your company name. Especially if an entrepreneur has big plans for the development of the company, then using his last name in the name will further stimulate him. However, with this option the following difficulties arise: when the company is sold, the new owner is unlikely to be happy with it. In addition, if the surname goes against the activities of the company, then it is also worth abandoning this idea.

The second tip talks about using words in the name that reflect the future activities of the company itself. The trick to this method is to use words that imply your activity. As a result, it will be intuitive and simple for the client, and this is the most important requirement for him.

The third tip is to use an acronym. This method will help the entrepreneur make the company name as short and memorable as possible. But, in no case should you use a large number of words with a narrow focus. Because of this, the client will have problems deciphering the name, as well as with its pronunciation. This arrangement often scares away potential clients and is an unnecessary irritant. Therefore, it is worth noting once again about using the most concise name possible.

If the entrepreneur, when registering a company, has not yet decided on its further type of activity, then in this case a name consisting of one word is best suited. The best option it will be of foreign origin. To do this, you and your circle of trusted people should take a foreign dictionary and together select the most remarkable word.

Customer preferences and healthy humor

An entrepreneur must understand that the company name serves primarily for customers. Therefore, he must understand and research his possible target audience.

Understand her age category, since for young people the attractive name will be completely different than for the older generation. In addition, it is necessary to take into account the social status of your target audience. For example, the rich stratum will like an elegant name, especially if it emphasizes luxury and status, while the middle class will most likely avoid a company with such a name, since it is unpleasant and incomprehensible to them.

In order to attract the attention of customers, you can dilute the name with humor. However, this should be done very carefully, as the entrepreneur may no longer be taken seriously. And this threatens the loss of possible clients. Therefore, a careful approach is required here.
One more not a bad option is the use of a catchy and unclear name. The bet will be on intriguing customers with an interesting phrase, as a result they will contact the company at least once, and their further retention will be in the hands of high service.

LLC name examples list

The most successful names from different business sectors:

In the construction industry important factors is reliability, speed and stability. However, you should not focus on speed, as this is not an indicator of quality. Successful titles: “Your Home”, “We Build Turnkey”;
In the transport field, it is necessary to pay attention to the concepts of speed, and you can also use automotive topics. This way, taxi customers will more often contact the Porsche or Mustang company than some ordinary and simple name;
In the tourism industry, names that speak about the final destination of the trip and make the client anticipate are best suited. The names “Côte d'Azur”, “Pearl of the Mediterranean”, “Marco Polo” are perfect here.

How many bad business names have you come across in your life? Even if you don’t take all kinds of long abbreviations that were popular before, such as “TransStroyKomBizTrendTech” and the like. Are you afraid that the name of your future company will become a real problem? After all, he always wants to stand out not only in quality and quantity, but also in his approach and details. So that whoever sees the sign will forever remember that there is such a cool company...

Especially for those who are wondering in advance about the name of the company, and for everyone else who just wants to educate themselves a little more on the issues of organizing a business, we analyze the features of company naming. And the main thing here will not be the creative component, but the rules that you must not forget about when you are brainstorming in search of the perfect name.

Note: if you don’t know the rules of names, you can run into a banal refusal to register a company. So let’s arm ourselves with knowledge and move forward.

Features of names and English version

First thing you need to know - when registering an LLC, you will need to indicate the full name on Russian, in which will naturally be included in “society with limited liability."
Second - english words allowed to use. But! They must be written in Russian letters. That Yes, if anything happens, please contact transcription rules and let's continue to create.
Third - cannot be crossed and stir in one name and Russians and English words. That there is either one or- second.
Fourth - it is prohibited to insert foreign characters, and also foreign words, which, according to are essentially terms with designation of any type of property.

Additionally: the Charter of your company will also reflect the abbreviated name (if it can exist at all). The rules are the same.

A primitive example: full name: Limited Liability Company "Land Trolley". Short name in the Charter: LLC "ZV".

After all, everyone knows that the “paper” clerical language of documents that you will encounter almost every day is very dry and does not strive for brevity. For example, in official documents you will write the full name of your “corporation”. No matter how much you want to cut it.

And internal correspondence can also be contained using a short name.

Note: if your Napoleonic plans for business development include going international, immediately make sure that both versions of the name are in a foreign language. And here you will need to use translation, which is used in practice much more often than transcription:

Limited liability company "earthen trolley"

Note: here we have given an example with a literal translation. But, for example, the translation of the form of ownership (“LLC”) can be designated differently.

What not to do during the company naming process

Enter symbols like “@”, “+” and so on.
It is forbidden to assign to the name is the word “VIP”, the abbreviation “Ltd”. By the way, Ltd- and is “LLC” in its own sense.
Cannot be inserted into name words such as “Russia”, “Moscow”, “ Russian Federation" (And respectively "RF"). Note: There are some exceptions to this prohibition, but at a minimum, they will require approval from government administration and state duty only for use will not less than 10 thousand rubles.
Not that so it's forbidden, but extremely not welcome without approval the necessary department to insert the names of cities or other subjects of our country. If there is no consistency will be in You can expect a summons at any time court from the mayor's office.
Names that go against social norms. This and about ethics, and about the moral side, and about humanity...
Mat is prohibited. Just like slang and jargon.
Not it will be possible to use the names of international organizations and any public associations.
Naturally, if a brand or trademark is patented, then you have no chance of taking it Name. Otherwise - again a summons court.

Almost everything else is possible, so the field for creativity and creativity is in front of you. In fact, many companies are moving away from the stingy dullness in names and, without violating anything, very cheerfully use rights in naming.

Example: Big Good Anaconda LLC, which runs its own bar in Kazan (a bar under a different name). Or here’s another bar that has grown into a huge network (you can find the name yourself), which is managed by Otgnagai i Zhgi LLC. This real examples. And, as you can see, if you are doing business, you don’t have to do it with a sour face.

How to come up with your own name. Small tips.

If you have no friendship with fantasy at all, then here are some tips for you on what areas of your life you can get ideas for a name from:

Names of loved ones. What's wrong with store "Tanya", which is called by an adult uncle entrepreneur in honor of your daughter. If you want to boost your self-esteem a little, you can call V honor yourself. Although, if you later decide to sell the company, then you'll have to find someone who won't care, but then no everyone can like this choice.
Direction of activity. Are you selling dried bear meat? So name the company - “Dry bear.” Do you want to do renovations? "Repair" - an excellent name for an LLC, you can also add something to highlight it. Type “Trolley Repair”, “Life and Repair" ... But not overdo it. Still, working with imposes certain restrictions on people. It’s better to let the potential buyer immediately guess that he at may acquire you, than looks at him suspiciously Name.
If you can't cope with creative naming task, try asking those who surround you. Most likely, everyone will offer some interesting options. IN finally, start going through everything you see around. Let it take no one hour, but you with live by this name and work.

The most better name - something that simultaneously has the qualities of capacity, brevity and a little creative spirit. And, if it is assumed that direct clients will directly encounter this name, then it is better to add to it an indication of the activity and a pinch of unusualness, so that the person can remember it immediately and forever, but does not shy away in confusion.

Therefore, first you need to understand who will be yours target audience. If these are exclusively people of the old school, then there is no point in humoring them. The humor in the title can also play a very cruel joke. If the taxi company is called “Accident”, or “Brakes”... well, it’s funny once, and then you won’t get many customers.

Examples of names by field of activity

You need to understand that each niche has its own client expectations, just like the audience itself.

So, for example, if we are talking about construction of houses, then people are used to seeing more seriousness and respectability that many people associate with reliability. AND if you call the company “SekundaStroy”, or somehow “Shalyai-Valiai”, then your competitors will only rejoice. Therefore, most often in In the construction industry there are more and more “megacities”, “stroybyty”, “uytstroy” and so on.
Tourism business involves attracting clients already dating stage. Therefore, names that promise him rest and pleasure, they will already be working on you. "Beach", "Sea Lagoon", "Palm Trees and The sun" - what not names? Sounds much more attractive than "Titanic" or "Berezhka on river."
If you if you plan to engage in transport or transportation, please indicate this in company name what will be said about advantages of the company - speed, convenience, reliability, access everywhere. So, for example, the hackneyed name “Fast and Furious” and That better than "Racing" carts", although the second one breaks records in terms of originality.
The furniture business sector is also rich in available options names, but very many don't bother themselves a lot. Therefore on Every corner you can find a “World of something” (doors, sofas, windows, walls and etc.). Of course I want to show the vastness of choice in your company, but use roads less traveled. Creation context cozy atmosphere fits perfectly here, because we are talking about home.
Law firms are obliged by their name to convey confidence to the consumer. To them and this is how clients come with personal problems. Therefore, there will be no humor here anymore quite appropriate. "Legal assistance", " Good advice» - give the client hope that he will get the desired result if contact you.
That the same applies to private medical institutions. Not make flashy names, here it is important for a person to feel calm. Therefore, actually names such as “Family Health” are used. But Not be deceived. Clinic “Your Health!” will arouse suspicion, because the name is more reminiscent of toast drunk.

General advice - don't focus only on yourself when coming up with a name for a company that will sell a product or service to another person. It is important that the emotional response is from the audience, and not just from you.

Bottom line

We figured out what rules exist in the naming of companies, what cannot be used as part of names, and thought about what you can pay attention to if the task is to name a company in a specific field. The last piece of advice that can be given in this largely creative endeavor is that if you find it difficult to do it yourself, contact another person. Fortunately, there are now enough creative agencies and creative freelancers. But in general, such a procedure is not so complicated that you have to pay for it. It's another matter if you need to create a whole style or brand.