The well-known Walt Disney carefully thought through every decision and considered it from all sides according to a special scheme. That's why he became famous person and earned a lot of money doing what he loved. In this article, we share a method that Walt Disney used to make good decisions.
Of course, this method is not the only one, and there are many more ways to quickly make the right decision. Walt Disney's method is designed for deeper analysis and therefore takes a little longer.
Walt Disney's method. How to make the right decision.
The essence of this method is to try on three roles: dreamer, realist and critic. This exercise is widely used in psychological practice.
If someone has a well-developed imagination, then you just need to enter each state in turn. If you are not so fond of visualization, then you can help yourself with the means at hand. For example, choose three chairs that will mean these states and sit on them one by one.
So, choose the first chair that will be associated with the worldview of the dreamer. Now take a relaxed position and give free rein to your imagination. In this role, no one forbids you to dream. Fantasize and imagine your ideas already translated into reality. In this state, it is very important not to deny yourself anything. You will still have time for criticism and concerns. And now you just enjoy life and dream about whatever you want. Stay in this mood for as long as you feel comfortable, and then write down all the ideas in a notebook.
After that, sit on the next chair, which will help you enter the role of a realist. From this position, you now need to figure out how you can implement your idea. This is where the real work begins. It is necessary to analyze the data, compile clear plan, calculate estimates and the like. In this chair, you need to look at things realistically and correctly calculate what you will need to implement your idea. However, remember that there is no place for fears and doubts. You only need facts and clear steps to help you achieve what you want.
If you feel that fears and self-doubt are still creeping into your head, use special exercises to get rid of fears. But just don’t give in to them, because our exercise is not over.
When you have thought through everything carefully and described each step in detail, sit on the third chair and try on the role of a critic. It is from this position that you need to consider the plan drawn up by a realist in as much detail as possible and find fault with every little detail. The following questions can help you with this: “Who will be affected by this project? What's missing from it? What could prevent its implementation? and the like. The more options you think through, the easier it will be to reach your goal. Important point: The goal of a critic is not to destroy your dream to smithereens. The critic examines the projects proposed by the realist, but not the idea itself created by the dreamer.
Having done this exercise, you will see the picture from all sides and will be ready for any difficulties. This method can take from one hour to several days. If you don’t have the opportunity for a full version, then you can do it in 15 minutes, devoting five minutes to each role. Well, to give yourself confidence, read those who achieved everything they wanted. Dream, love and don't forget to press the buttons and
If you can dream, you can make your dreams come true.
Walt Disney.
Today I want to introduce you to another effective coaching technique called "Walt Disney's Strategy."
The name Walt Disney is known throughout the world. He is one of the recognized geniuses of the 20th century, who carried out many projects in his life, the implementation of many of which at first glance seemed absolutely impossible: he made 111 films, received 25 Oscars, as well as an award from the famous Hollywood producer Irving Grand Thalberg (which is equal to Oscar status) .
He also fulfilled his childhood dream: in the city where the Disney family lived, there was a beautiful mansion surrounded by a flowering garden that was so enticing to a child. There was a high fence around the house, through which it was impossible to get inside. Walt and his friends could only look through the cracks of the fence at the beautiful house and garden and dream of being there someday. Years passed, Disney grew up, keeping his childhood dream in his heart, which over time turned into the famous Disneyland amusement park, which allows both children and adults to immerse themselves in a fairy tale for a while.
What helped Walt Disney achieve success and realize his dreams?
Walt Disney had a very important quality, which led him to success and helped him bring grandiose plans to life: he didn’t just dream, he took his dreams seriously, checked them against reality and did everything possible and seemingly impossible to achieve his goals.
While working on his projects, Walt Disney developed several of his own strategies to help him be creative and achieve his goals. Based on the most effective of them, Robert Dilts created the “Walt Disney Creative Strategy” technique.
This strategy is designed to help make even the most seemingly impossible dream a reality. And do it in the best possible way. That is, for those cases when you have conceived something very grandiose for yourself, and do not yet know how to implement it in reality, what needs to be done to achieve this, and what difficulties may arise on your way.
What is the genius of this strategy? It is a versatile approach to solving a given problem.
The main goal of this strategy is expressed in organizing a person’s thought process when planning a project in such a way as to contribute to the maximum awakening of his creative potential.
During the process, the activation and interaction of four positions of thinking is organized - this is "Dreamer", "Observer", "Realist" and "Critic". Typically, a person has these roles mixed, and often one of them predominates. Each of these roles has its own strengths and weaknesses. If, for example, a person’s life is dominated by thinking Dreamer, A Realist moves into the background, then often his dreams remain dreams. Simply because it never comes to action.
If everything is in charge Rationalist(rational thinking), then this leads to the fact that a person “tightly holds his tit in his hands, but does not even swing at the crane.”
Well, what if the boss Critic, then everything here is completely sad. A person does not dare to do anything that even in the slightest degree forces him to go beyond his comfort zone, because the Critic always tells him that “no matter what happens” and “it’s better not to, nothing will work out anyway.”
But if you use all three roles and combine them strengths, then a synergy effect will arise and this will allow you to choose optimal plan implementation of the desired project.
Walt Disney's strategy allows us to do just that: to single-mindedly highlight each position and maximize its inherent capabilities independently of each other. And then effective interaction of all positions is organized, the purpose of which is to develop the best way project implementation.
To accomplish all this, the Walt Disney film studio uses the following approach:
There are three spaces - rooms. The walls of each room are painted in a certain color; an appropriate atmosphere is created in them, setting the mood in the right way.
First room designed for daydreaming. This is where it all begins. As you know, a dream is a light, fragile, flying substance. Contact with a rough, harsh reality for the time being can be disastrous for her. And in this room all the conditions have been created so that the dream can grow, strengthen and soar on the wings of unbridled imagination. It is here that the plot of the future film is created, the prototypes of the heroes, their appearance and character are born. Here the Creator's gaze is turned to the future, in which everything is possible.
In the second room There is a completely different atmosphere. This is the Reality room. Here the strict setting and the dream receive a reality check: how much the topic is in demand by the audience, how many resources are needed to translate the idea into reality, etc. The realist operates in the present tense with its objective limitations.
Third room differs from the first two both in its setting and character - in this room the time comes for constructive Criticism. Here, “pitfalls” that may arise along the way of project implementation are identified. The Critic's gaze is turned to the past, identifying obstacles that may arise and developing options for how they can be avoided or dealt with effectively.
Every new project studio goes through all 3 rooms several times. As a result, they crystallize and obtain further development the best options.
You can also apply this strategy to realize your dreams, develop a clear and effective plan to implement any of your ideas or projects, taking into account possible pitfalls. You can work on the strategy yourself, but to get greater effect it is better to do it with an assistant. For particularly significant projects, it is better to turn to a professional coach, then the effect will be maximum.
If you are working with an assistant, then his task will be to ask you the necessary questions and record what you say (preferably on a tape recorder), since you will be in a stream of inspiration during this practice and, if you start taking notes yourself, you can fall out of the desired state.
Walt Disney's strategy. Practical steps.
STEP 1. First you need to organize the space for the process. Select four places in the space you are in. These could be four chairs, or four sheets of paper on which are written: “Dreamer”, “Realist”, “Critic”, “Observer”, laid out on the floor. Such places-positions will help you quickly move into the appropriate way of thinking. Also, to enhance the effect, you can physically take or simply imagine in your imagination four objects that for you personify each of the four states. For example, the Dreamer is a flower, the Realist is a diary, the Critic is a red pen, and the Observer is binoculars, etc.
Now everything is ready and you can begin the process of developing a strategy for achieving your dreams.
IMPORTANT
During the entire process, try to get used to each role:
- when you dream, be the most reckless Dreamer, for whom there are no boundaries, in whose space it is possible to realize everything that he really wants and what is important to him;
- when you are a Realist, think only about how you can implement your idea, without thinking about the difficulties that may arise on the way to its implementation;
-when you are a Critic, be meticulous and attentive to details. Remember that your task is not to criticize the Project, but to do everything to ensure that it is implemented, working out possible weak points.
CREATION OF THE PERFECT IMAGE OF YOUR DREAM
STEP 2. Enter the position of a Dreamer. To do this, you need to sit on a chair designed for daydreaming or stand on a piece of paper that says “Dreamer.” Now dream to your heart’s content: break away from your everyday reality and imagine that you are in a space where everything is possible, and your task is to create in your dreams an image of what you want, and all this will easily materialize in your reality. Build “Castles in the Air”! Your task in this place is to dream brilliantly, fully directing all your attention and creativity to creating the IDEAL IMAGE OF YOUR DREAM. Also imagine what you must be like for your dream to come true in your in the best possible way in the best way for you. You can imagine the whole process of realizing your dream as a color film.
If you are working with an assistant, then at this stage he should ask you the following questions: “Imagine that everything is possible and any of your desires will materialize. What do you want to achieve (receive)? . The assistant should write down everything you said, periodically asking you important question: “What else do you want?” until you have expressed everything you wanted.
Now you can move on to the next step.
STEP 3. Go to the Observer position. The observer is a neutral person. His task is to establish effective interaction between all three roles. At this stage, you need to evaluate the Dreamer's performance and give him recommendations for improving his work. When this is done, the Observer must transfer the IDEAL IMAGE OF THE DREAM created by the Dreamer to the Realist.
THE DREAM TAKES SHAPE
STEP 4. Go to the Realist position and enter the appropriate state. A realist is a man of action. His task is to at this stage think through specific steps: how to implement the project entrusted to him. To do this, he must carefully consider the project handed over to him by the Dreamer and select from it those points for the implementation of which he can vouch for, and determine the actions that need to be taken to implement the plan.
If you are working with an assistant, they should read you what the Dreamer said (this helps differentiate between all three positions) and ask you how you will achieve your goal. Your task is to determine specific actions to realize your dream and tell your assistant about it; it is advisable at this stage to also determine at least the approximate timing of this or that action. Now you don’t need to think about the fact that this or that step may not lead to desired result. Simply determine the optimal actions to take to achieve your goal. There can be several effective ways to achieve a goal. Have an assistant record them all.
STEP 5. Return to the Observer role again and evaluate the effectiveness of the Realist. Make additions if necessary. Then transfer the Project that the Realist created based on the DREAM IMAGE received from the Dreamer for revision to the Critic.
DEVELOPING THE IDEA
STEP 6. Now your dream is in the hands of the Critic. But don’t be afraid, this is not the evil critic who says that everything is bad and thereby breaks the wings of the dream, which completely discourages the desire to move along the path of its realization. We have a good Critic. He is positive about your dream and believes that it can be achieved. His task is, based on his experience and knowledge about the world, to prevent the occurrence of obstacles and mistakes on the path to realizing your dreams.
The critic asks questions that do not occur to the Realist, much less the Dreamer. He looks out for possible pitfalls and prepares a “straw” to lay it down if necessary. To do this, he takes a comprehensive look at the Realist Project, and reflects on possible difficulties in its implementation. He carefully looks out for weak points in the Project that need to be improved before he begins to implement it in real life.
If you are working with an assistant, then at this stage he should tell you everything that the Realist told him and ask you in the role of Critic what difficulties may arise on the way to realizing your dream, note the weak points in the Project, periodically asking questions, “What can it interfere? What else?
STEP 7. After all the weak points are named and identified, go back to the Realist position, read what the Critic saw, and adjust the Project taking into account the Critic's recommendations.
STEP 8. Return to the role of the Observer and evaluate the work of the Critic from this position. Add recommendations and additions to the Project, if any.
STEP 9. With a reviewed Project that has been analyzed and refined by the Realist and the Critic, return to the position of the Dreamer. The dream ceased to be grandiose and airy and took on a concrete form. Now the Dreamer needs to create an UPDATED DREAM IMAGE based on the information he received.
If you are working with an assistant, let him tell you the positions of the Realist and the Critic, the additions and transformations that they made to the Project.
Draw in your imagination and describe the best IMAGE OF YOUR DREAM, taking into account the recommendations received from the Realist and the Critic.
STEP 10. Enter alternately the roles of Realist and Critic (through the Observer position) to refine the new information received from the Dreamer.
Move through the positions of Dreamer-Realist-Critic until all participants in its development are satisfied with the resulting project to realize your dream.
WE INTEGRATE ALL INFORMATION RECEIVED AND APPROVAL A WORK PROJECT TO REALIZE YOUR DREAMS
STEP 11. With the Project approved by all participants in the process, move to the Observer position. And integrate all the information received from the Dreamer, the Realist and the Critic in such a way as to form an effective working project for realizing your dream, which you can begin to implement in the near future.
STEP 12. Now that you have a concrete workable plan to achieve your dream, what specific steps will you take in the next three days to realize your dream?
Dream without limits, believe in yourself and your dreams, act, do everything possible and even what seems impossible, be committed to your goals and your dreams will definitely come true. Walt Disney and thousands of other successful and happy people They proved this by their personal example.
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He was not a wizard, but he was able to achieve such that the company he created - The Walt Disney Company - has an annual turnover of almost $40 billion. In fact, Disney invented his own strategy for achieving the goal, which is also called “Walt Disney's creative strategy” and “creative strategy”. Although the cartoonist himself was human, his strategy can be applied to ideas related to any field of activity. It is this unique tool that I want to talk about in more detail today.
Walt Disney's strategy in theory
I have already written about such a category of people as dreamers - those who generate wonderful ideas, but are not able to implement them. Surely, you have met skeptics in your life - those who are capable of killing any hopes of fulfillment with one phrase. There are also realists - people who see the world as it is, and therefore easily determine how to refine this or that idea in order for it to come true. The essence of Walt Disney's strategy is that when working with your idea or project, you must alternately take all three positions - dreamer, realist and critic.
Working according to the Disney strategy will allow bring to mind any of your dreams, ideas or projects - be it an existing but not very successful enterprise or a cherished goal.
Disney Strategy in Practice
How does this happen? You can work alone, but it is better if you have an assistant. His job is to ask you the right questions and write down everything you say. It's no secret that the creative process is, and, at the moment of creating your idea, mechanical work like recording, it’s better not to be distracted. You will also need a room and three A4 sheets, on each of which you will designate one position - dreamer, realist and critic. These sheets need to be laid out on the floor as far apart as possible. That's it, you're ready to work on the Disney strategy.
Position No. 1 – Dreamer. We create ideas and goals
Stand on the appropriate piece of paper. Your assistant begins the process by asking questions: “ what do you want?"“imagine that everything is possible, your idea will definitely come true - what will it be?” It is very important here not to ask “how?” questions. and "why?" - this will confuse the dreamer. Now you are given the opportunity to dream on such a grand scale, as if everything in this world is possible - what will be your goal then, what do you want to achieve? The assistant should write down everything you told him, periodically asking the question “what else?” until you have expressed everything you want. Now you can move on to the next step.
Position No. 2 – Realist. Giving ideas concrete form
Now you move to the next piece of paper with the inscription “realist” and enter the corresponding state. The assistant reads to you what the dreamer said (it is imperative to distinguish between three positions) and asks, How you (the realist) will achieve your goal. Your task is to tell the stages of implementing the idea, giving each of them specific deadlines. Attention! Now you don’t think about what will happen if this or that doesn’t work out. You describe how you will achieve your goal in the best way for you in a world where everything is possible. There may be several ways to implement an idea. The helper, again, writes everything down.
Position No. 3 – Critic. Filtering and purifying ideas
Let's move on to the third sheet and take the position of a critic. Here you conditionally answer the question “why?”, or, more precisely, describe What you will what to do if problems arise. The assistant should tell you what the realist told him and ask what could go wrong. For example, a dreamer wanted to open a club for men, a realist described the stages, and a critic noted that the city’s male population was only 30% and the club might not be in demand.
When all the “what ifs” are spelled out, it is necessary to move (with your legs and mind) back to the position of a realist. The second person tells him what the critic saw, and the realist describes what can be done with the problems that arise, how to anticipate them, what nuances and changes can be made to the implementation plan. Now get out of the last position and again become the author of the idea, and your assistant tells everything he heard from the three subpersonalities.
P.S
It is very important to get used to each role. When you dream, be the most hopeless dreamer who knows that everything is possible and he is not limited by anything in his mental flights. Being a realist, do not think about pitfalls and competition, think only about how you will achieve your goal and implement your idea. When you move into critic mode, evaluate the project from the point of view of an outside observer, who can most easily see the gaps and weaknesses in the idea. By going through the Walt Disney Creative Strategy Circle, you can refine and strengthen your idea, get a clear plan for its implementation, and consider pitfalls.
Walt Disney said the following (and I completely agree with him): “If you can think of it, then you can do it.”.
Creativity, creative thinking, creative people - these and similar words can be heard more and more often today when talking with different people. The boss at work demands that creativity be developed, in private schools experienced teachers develop creative thinking in children, some Internet project is looking for creatives to join its team, etc. Today, without creativity, as they say, you can’t go anywhere, because... The time for templates, clichés and established trends has already passed. But what kind of “beast” is this notorious creativity?
What is creativity?
In general, the term “creativity” comes from English word"create", which means "to create" or "to create". And it refers to the creative potential of a person, which is characterized by a readiness to accept and create fundamentally new ideas that differ from generally accepted or traditional concepts of thinking. Creativity is also called a person's ability to solve problems. If we turn to the ideas of the American psychologist Abraham Maslow(by the way, it would not be superfluous to familiarize yourself with him), he interprets creativity as the creative orientation of an individual, initially characteristic of everyone (innate), but lost by many people due to certain factors, such as, for example, characteristics of education, upbringing, social conditions and etc.
At the local (everyday) level, creativity can manifest itself in the form of ingenuity - the ability to find a way out of difficult situations by using the environment, available objects and circumstances in an extraordinary way. And on a larger scale, creativity is manifested in unconventional and ingenious overcoming of difficulties, usually using a meager set of tools or resources when it comes to material needs, as well as in an unconventional approach to solving problems and satisfying intangible needs.
And as it becomes clear from the definition, creativity, like any other, can not only be lost, but also, on the contrary, developed, gradually revealing one’s personal potential. Today there are many ways to develop creativity - these are, and, and, and some others. However, one of the most famous, popular and effective methods Unleashing creative potential is considered to be Walt Disney's creative strategy.
Walt Disney's Creative Strategy
Before we proceed directly to the description of the strategy, it is important to say that its author is not Walt Disney, as you might think, but Robert Dilts. And in order to eliminate various kinds of misunderstandings, let’s say a few words about each of these people.
Robert Dilts is one of the pioneers, the author of many (generative NLP techniques, reimprinting, strategies for competent writing and others), articles on the relevant topic, as well as a trainer and consultant in the same field. Robert Dilts was one of the first students of the founders of NLP - Richard Bandler and John Grinder, and also studied with Gregory Bateson and Milton Erickson, which gives him even more authority as a specialist.
Walt Disney You probably know him from his wonderful cartoons. This man was an animator, actor, film director, screenwriter and producer. He also founded the Walt Disney Productions company, which later became a real multimedia empire, The Walt Disney Company. He is responsible for the creation of the first sound and musical cartoons in the history of cinema, 111 films shot and 576 produced.
It is obvious that both Robert Dilts, as a specialist in his field, and Walt Disney, as a specialist in his, are not just professionals, but people with amazing creative potential and an enviable degree of creativity. Accordingly, we can conclude that the strategy we are considering deserves close attention.
Walt Disney used many effective ones in his activities (hence, by the way, the very name of the strategy), thanks to which his creations are still a huge success among millions of television viewers around the world, and give them a lot of pleasure and positive emotions.
Robert Dilts was able to identify the most productive of all the strategies used by Walt Disney. The greatest value of this strategy is that it can be applied in many areas of life. And its main goal is expressed in organizing a person’s thought process in such a way as to help activate his creative potential, moreover, at any necessary time and in any place. This is where the principles of strategy come from.
Walt Disney's Creative Strategy Principles
The fundamental principle of Walt Disney's creative strategy is the identification of four positions of thinking (one might even say -) - these are the positions of “Dreamer”, “Observer”, “Realist” and “Critic”. The fact is that for an ordinary person these positions are always mixed, and with the help of their purposeful isolation, one can maximize their inherent capabilities independently of each other.
The next important principle is that all positions represent a single mechanism, the purpose of which is to develop the best way to implement any project.
Walt Disney's Creative Strategy Steps
In total, there are 12 steps of Walt Disney's creative strategy.
- Preparing in space four places.
- We imagine in our imagination the best, ideal opportunity to implement our project. Introducing the most best image ourselves, as well as how we implement our project. The greatest results can be achieved when everything we imagine is presented in the form of colorful color cinema.
- Our task here is to establish effective interaction all positions and the implementation of correct communication between them. It is necessary to evaluate the productivity of the “Dreamer”, give appropriate recommendations and then mentally transfer the project implementation plan from the “Dreamer” to the “realist”.
- We enter the “Realist” position. We take on the role of a man of action who gets great pleasure from his activities. We review the project implementation plan and select from it only what we can absolutely vouch for. You need to think about what real actions can be used to implement the project.
- We enter the “Observer” position. We evaluate the productivity of Realist, draw conclusions and, if necessary, make adjustments and additions. After this, we transfer the processed idea from the “Realist” to the “Critic”.
- We enter the “Critic” position. Let's be positive. At this stage, we need to analyze our plan, predict possible obstacles and errors and prevent them. This must be done before the plan is implemented. It is also very important to formulate the necessary questions and tasks for the “Dreamer”, thinking about possible problems. What might happen during the implementation process? Could our project somehow have a negative impact on something? The required tasks for finalizing the plan should be indicated in a positive form.
- We enter the “Observer” position. We evaluate the productivity of the “Critic”. If necessary, we supplement it. Next, we transfer the information processed by the “Realist” and the “Critic” to the “Dreamer” for further revision.
- We enter the “Dreamer” position. We analyze the information obtained at the previous stage, and based on it we create a modified and updated image of our project. The project should now look clearer and take on more tangible shape.
- Entering the “Realist” position and then into the “Critic” position (between them we enter the “Observer” position). IN in this case it is important to process additional information. This happens in the same way as in the previous stages.
- Enter all positions one by one is required until all “participants” are finally satisfied with the developed implementation plan.
- We integrate positions. As soon as our plan is finalized and finalized, we need to enter each of the positions, except for the “Observer” position, and pay attention to all the states and ways of working with the implementation plan that are characteristic of each of the positions. After that, we combine them into one whole.
- We are adapting to the future. At this stage, we have a complete “picture” of the implementation plan for our project and all the actions necessary to achieve the required result. Based on this, we think through our first practical steps and begin to implement them.
Walt Disney's creative strategy is very effective in practice. It is important to know that it is used not only by animators, film directors and screenwriters, but also by people whose lives and activities are connected with completely different things, for example, businessmen, entrepreneurs, artists, scientists and even housewives.
Try putting Walt Disney's creative strategy into practice and see for yourself how powerful and effective it is!
Tatiana Muzhitskaya
Imagination (Imagination)
Walt Disney's ability to combine innovative creativity with successful business strategy and knowledge of the needs of the public allowed him to create an entertainment empire that outlived its creator by decades. Disney carried out its plans to create a successful creative company. He turns fantasies into concrete and tangible (living) images. He chose his medium of expression - the animated film, which characterizes the fundamental process of all brilliant creators: he had the ability to translate what exists only in the imagination into a living image that directly and positively influences others.
An important insight into Disney's strategy comes from the comment of one of its animators that there really were three different Walts - the Dreamer, the Realist and the Critic (Pest). You could never guess which of them you would meet. This is not only a look into Disney's creative laboratory, but also into the creative process itself - creating ideas and solving problems - a process Disney himself called "imagining." It involves the coordination of three processes: the Dreamer, the Realist and the Critic, each of which contributes to the effective solution of the problem.
A Dreamer without a Realist will not bring an idea to life. And the Critic and the Dreamer without the Realist will simply get stuck in an ongoing conflict. The Dreamer and the Realist could create, create together, but how good will their embodied ideas be without the Critic? A critic helps evaluate and revise a creative product (a critic is destructive - destroys, constructive is an excellent advisor). Eat funny story about one manager who was proud of his innovative ideas, but missed the prospects of a Critic and a Realist. People working in his company said this: every minute he produces, in theory, well, one or two of them wow.
Effective problem solving is a synthesis of these three processes or phases: The Dreamer is needed during the generation of new ideas and goals. A realist is needed when turning ideas into concrete experiences. The critic acts as a filter for ideas and anticipations, avoiding their possible problems.
Managing the creative process in a group
The Disney creative process can be applied to a group or team. The creative cycle will be a natural movement between the Dreamer (the big picture or vision), the Realist (differentiating micro steps towards achieving the larger goal) and the Critic (looking for missing links and potential problems).
Balance is the fundamental, main criterion for managing the creative process in a group. Many organizational leaders think so. For effective solution problems or creating a successful plan, one should not give preference to any of the stages (thinking styles). Thanks to different types thinking, represented by the Dreamer, Realist or Critic, when ideas are embodied and applied in different ways, problems are solved.
The dreamer helps to develop alternatives and possibilities.
A realist helps determine actions.
Critic - evaluate unexpected turns and interference.
So, to effectively solve problems as a whole group, it is important to connect:
1. All three stages of the creative cycle (Dreamer, Realist, Critic)
2. Different points of view of all group members at all three stages.
A key part of managing group creativity is the ability to guide a group or team through a specific, cognitive and interactive process that will bring about the entire creative cycle. Managing the creative process of a group involves the use and application of physical and psychological pressure, necessary for the group to move from one phase of creativity to another. Disney, for example, had three different rooms - for the Dreamer, the Realist and the Critic. In the dreamer’s room, paintings and inspiring drawings and posters hung on the walls. Everything was in creative disorder—multicolor. Criticism was not allowed in this room - only dreaming! In the realists' room, each animator had his own desk equipped with everything modern equipment, tools - everything that would be needed to physically realize the dream - the tables were arranged in big room so that everyone can talk to each other. The Critic's Room was a small closet under the stairs where critics could look at pencil sketches and evaluate them. The room was always cramped and hot. They called it the “steam room”.
Dreamer
The dreamer phase is focused on the distant future. From this position, thought is presented in the form of a big picture and a large breakdown size - this is how new alternatives and choices are developed. The main aspect of the Dreamer phase is to present a broad perspective of a specific plan or idea. The initial level of attention is the creation of a meaningful layer of a plan or idea. According to Disney, the function of the Dreamer is to clearly see in his mind's eye how all the pieces of the pictures fit into one story (picture). What does the dreamer operate with? It sets goals in a positive manner and goals and possible desired states.
To feel like a Dreamer, it is useful to tilt your head up and take a comfortable position, symmetrical and relaxing.
Realist
The Realist's goal is to turn a dream into a workable plan or product. As a Realist, you want to act as if the dream is possible, focusing on the actions that actually lead to the dream being realized. The initial focus is on how to implement a plan or idea. The Realist phase of the creative process is more action-oriented, given a shorter time frame, than the Dreamer. A realist is more focused on technology or operations.
To feel like a Realist, sit up straight, with your head raised, your gaze directed forward or slightly forward, the posture is symmetrical and slightly directed forward. The mental focus should be this: the dream is achievable, the only question is how to implement the plan or realize the idea; Specific actions are considered and short-term steps are identified. It is helpful at this stage to put yourself in the shoes of other people involved in developing the plan and look at it from a different points vision.
Critic
The Critic phase follows the Dreamer and Realist phases. The goal of the critic is to evaluate the presented plan or project and think about potential problems and missing links. An effective Critic understands the importance of seeing the process from the perspective of the people who may influence or be affected by the plan or project. The initial, primary goal of the Critic is to discover potential problems and omissions (missing links) of a particular plan or potential solutions. The critic's strategy is to help avoid problems by accepting different perspectives and finding missing links through logical calculation and foresight.
The critic's posture is to lean back in a chair, with your eyes and head down and slightly squinted, with one hand touching your chin or face.
Critics are often considered the most obnoxious, difficult people to deal with due to their perceived negativity and tendency to contradict the ideas and suggestions of others. But the most difficult problems arise when the critic no longer criticizes the dream or plan, but the Dreamer or Realist himself. Feel the difference between two statements: “It’s a stupid idea” or “Well, a fool could come up with that.”
It is important to remember that criticism, like all other behaviors, has a positive intention. The two most effective principles for dealing with a critic are:
1. Find the positive purpose behind the criticism
2. Translate criticism from statements to questions
Below we give an example:
1 What do you criticize or object to in the decision or plan?
2 What is the positive intention of criticism?
3 Now that you know these intentions, what questions do you want to ask about the dream or plan?
Turn criticism into question. In particular, it is useful to add a “how” question to the “what” question.
The sum of the key physical patterns associated with the Dreamer, Realist and Critic
There are also certain types of questions that apply to the Dreamer, the Realist, and the Critic.
Dreamer
What is the goal of the project?
What are the potential benefits?
What other opportunities are there?
What else will the project lead to in the future?
Realist
What is the time frame of the project?
Who are the performers (actors?)
What is the first, next step?
What confirms (evidence or feedback) the progressive development of the project?
What resources do we have to complete the project?
Critic
Who will be positively or negatively affected by the project?
Why might there be objections?
What are their needs or expectations?
What's missing?
Under what circumstances will a leader fail to implement a project?
