Creative ideas for small businesses. Posts tagged "creative business ideas"

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As you know, in order to effectively attract customers to your business, you need to start with the product. A product must undoubtedly have a unique selling proposition in order to be noticed and chosen. And creative ideas for business will help make it noticeable.

Why do you need creative business ideas?

What manufacturers and their marketers come up with to differentiate their product from competitors. Sometimes the ideas of the most enterprising of them reach the point of absurdity and even absurdity. And the most amazing thing is that sometimes they work, delighting the market with something completely new and unusual, and rewarding entrepreneurs with multimillion-dollar profits.

My selection today includes 20 incredibly creative business ideas that worked and brought their creators considerable income. I would like to draw your attention to the fact that there will be practically no technical innovations or scientific developments here. Only an endless flight of imagination, incredible courage and loyalty to one’s convictions.

1. Restaurant with superheroes

One day, the owner of a small restaurant in Bangkok, Narongwit Suthiviriyakul, changed his entire service staff of his establishment in Spiderman costumes. Everyone has become Spidermen - from food delivery people to door-to-door barkers working on the streets. Incredibly, after this innovation, its sales doubled.

However, the Marvel company soon stood in the way of the creative entrepreneur and demanded that his unauthorized action be cancelled. And within a week, the resourceful Thai dressed all his employees in Austin Powers costumes.

Austin Powers' copyright holder, WPM Film International, not only gave him the right to use his character to attract customers to the restaurant, but also sent him 10 knitted suits - for each member of the Narongwit team, including himself, his wife and children.

He is currently in negotiations with the owners of the copyrights to Catwoman, Lara Croft, Batman and other famous characters.

2. Elephant wash

In one of the nature reserves, the flow of tourists has decreased, and the management came up with a way to attract them to visit. A special service was organized in the reserve - washing your car by elephants. Elephants will water your car from their trunk and wash it with a sponge.

The number of tourists in the reserve quickly increased - everyone wanted to try this unusual service.

3. Porn taxi

Vagra Arpad, a 47-year-old taxi driver from Romania, opened a service that is extremely successful. Its passengers receive a unique service - during the trip they can enjoy pornographic films for every taste.

This idea came to the entrepreneur during a crisis, when competition in his field became so intense that it was necessary to either dump or come up with an offer that clients could not refuse.

Vagra Arpad noticed that passengers really like to discuss their juicy stories during trips. That's how he came up with the idea of ​​a porn taxi. Now his service is actively growing and developing its own franchise network.

4. Ironing boards for men

A small company from Wales has released ironing boards that will delight men while doing household chores.

The boards feature beautiful girls in bikinis. As soon as the material heats up, the bikini disappears and the beauty appears completely naked.

Ironing boards are extremely popular among single men. For a year of existence small company, which started with a home office, increased its turnover to a million dollars.

5. Ironing lessons for men

And for those men who do not yet know how to iron, in Austria there are special courses irons. The cost of training is $50 for 4 hours.

The courses are very popular among single men, as well as women who purchase gift certificates here for their other halves.

6. Erotic paintball

Enterprising businessmen from the state of Nevada, USA, came up with and organized such an unusual male entertainment as a paintball hunt for naked girls, which is called “Bambi Hunt”.

Beautiful naked young ladies rush around a specially equipped area in the manner of a roe deer or a graceful gazelle. You can shoot bullets with paint only below the waist, and if the hunter shoots “game”, he will have the opportunity to take a photo with it.

Playing paintball hunting will not be cheap - $4,800 for each participant. The attraction is wildly popular and brings its creator good income.

7. Compliment Service

The Japanese telephone company NTV has launched a compliment service over the phone.

If you lack self-confidence, you just need to dial a phone number, and a pleasant voice will immediately assure you that you are a person with no shortcomings, with many positive qualities, and that you will have success in all your endeavors.

The compliment service is extremely popular among young Japanese men.

8. Topless hair salons

Enterprising Briton Brian Sells made a fortune by opening a topless hairdresser. In such hairdressing salons you can not only get your hair done, but also have fun contemplating half-naked employees.

9. Cornfield Maze

One day, a Colorado farmer decided he wasn't happy with the price he was getting for the corn he grew. Then he decided to make money by setting up a maze attraction on his field for Halloween.

The flow of tourists was so great that it turned out to be more profitable than growing grain. In just one night, an enterprising farmer earned 100 thousand dollars.

10. Chewing gum marketing

English entrepreneur Ian Kenyon introduced to the market a revolutionary method of public opinion research, which was called “Chewing gum marketing.”

His agency provided services to companies in conducting various surveys, using posters and chewing gum for responses. Posters were placed in high traffic areas and Londoners actively participated in the surveys.

The questions could be absolutely anything, from “How do you feel about the legalization of euthanasia in England?” to “Which chips do you prefer - corn or potato chips?” Each poster had two sectors for answers, where chewing gum was glued. The project was an incredible success in England.

11. Real estate on the Moon and other planets

California-based real estate agency Lunar Embassy has sold plots for real estate on the Moon to more than a million people living in more than 170 countries.

Anyone can buy an area on the Moon, starting from 1 acre, which will cost them only $30. Also, agency clients can buy plots on 8 more planets, including Mars, Venus, Saturn and so on. Each buyer receives a certificate of ownership with a seal and gold embossing.

Lunar Embassy's clients include the entire British royal family, all American presidents, and Hollywood stars Stars: Tom Hanks, George Lucas, Tom Cruise, Meg Ryan, Nicole Kidman, Harrison Ford and many others.

12. Feminine builders

Entrepreneur Kerry Killing founded her own construction company, where all employees are women. The company provides all types of construction services.

13. Pet jellyfish

Businessman Alex Edon from San Francisco has opened a company that provides everything necessary for those who want to keep a jellyfish in their home as a pet.

The company has opened an online store where, in addition to the jellyfish themselves, you can purchase aquariums, food for these animals, various elements caring for them. The cost of one jellyfish is from $39.

To come up with this idea, Alex analyzed the global pet market and realized that no one had an offer for jellyfish. And a suitable background - Alex graduated from the Faculty of Marine Biology - only helps the entrepreneur in his endeavor.

14. Anti-stress room

An entrepreneur from San Diego opened a club called Sarah’sSmashShack, where you can relieve stress in perhaps the most effective way.

You find yourself in a special room filled with furniture and utensils, where you can break and smash everything you see. As a separate service - throwing darts at the boss's portrait. You can bring a flash drive with music, to the accompaniment of which you will destroy everything in your path.

The prices at the club are not low - for the pleasure of breaking 15 plates you will have to pay 45 dollars. But there’s simply no end to Sara’sSmashShack’s visitors – besides, in the club you can buy a gift certificate for your friend who would like to relieve stress.

15. Sending messages to relatives after death

Briton Geoff Reise founded the company Last Message Club, which provides unusual services - it transmits messages to the client’s relatives after his death.

The founder of the company believes that you can prepare for death in advance so as not to leave trauma in the hearts of your loved ones. The letter is written by a person during his lifetime, and he also draws up a detailed technical specification, which is implemented by the company after his death.

You can send not only letters, but also videos, photographs, documents, flowers, and so on. All messages are strictly confidential. The cost of such a service ranges from 45 to 200 dollars. Clients of this company leave only positive reviews.

16. Training “Spree” for senior management

“Zagul” is a special psychological training for employees senior management who have forgotten how to relax.

Whiskey, cigars and private dances will not be offered here. The techniques used in this training include riding children's cars, shooting with water pistols, swimming in inflatable pools, riding in supermarket carts, smearing with mud and much more.

Throughout the entire training, a professional coach works with the participants, who teaches them not to be shy and to relax completely. The cost of participation in such an event is quite high, but there is no end to those interested.

17. Space SMS

A couple of students from the United States have opened a service for delivering messages into outer space. Anyone can send an SMS. To do this, you need to call a special number and dictate a message, and the organizers send it into space through a special sensor.

Oddly enough, the idea is popular. The creators of the service make money from paid calls and say that they already have about $1 million in their pockets.

18. Torso for rent

American Jason Sadler was thinking about how to make money and realized that he could rent out himself, or rather, his torso. Now Jason gets paid to wear a T-shirt with the logo of a certain brand and walk down the street in it.

In the first 3 months of business, he earned 66 thousand dollars. The demand for such advertising was so high that Jason began hiring people to do the same. And these are not stars and professional athletes at all - anyone can sell their torsos.

19. Sock subscription

Samuel Liechti from Switzerland came up with a brilliant idea to make money - he organized a sock subscription. An annual subscription costs $89, for which the customer receives 19 pairs of socks, which are sent to him in batches throughout the year.

It turned out that people were too lazy to go to the store for a new pair of socks, so the service became incredibly popular in Switzerland and beyond.

20. Business on doubles

Recently, residents of the USA, Great Britain, Germany and France can invite famous politicians, athletes, and show business stars to dinner. Well, of course, not themselves, but their doubles.

A special agency with headquarters in New York and branches in different countries. This service costs from 1 to 10 thousand dollars, depending on the similarity and length of stay. The service has proven incredibly popular among those with tight wallets.

So, you see that sometimes a creative idea is the key to great success. And anyone can come up with a brilliant idea – it’s a matter of the right technology. Our blog has I highly recommend reading it.

What creative business ideas have you come across?

Owning your own business is not only an opportunity to improve your financial well-being. Entrepreneurs get a great chance to improve the world and give others new perspectives. Many believe that the modern world offers fewer and fewer opportunities to start, all niches are occupied, and spheres of influence are distributed. The era of making profits only by observing minimum requirements in terms of meeting customer needs, it really has passed. The consumer truly has the right to receive the best services and products. But also, each of us is looking forward to something new. Clients, like children, want to be surprised and pampered with new “toys”. The world is evolving and new needs are emerging. Their satisfaction, fresh and original ideas become the basis of successful business projects. We will introduce you to such ideas.

“Fresh and good ideas for trade"

A store that pays to enter

In the small Australian town of Coorparoo there is a store that specializes in selling gluten-free products, it is called “Celiac Supplies”. Recently, the store has become famous, and its name has even begun to appear in the headlines of foreign publications. The reason is an innovation invented by the hostess. Visitors pay for the right to enter the store. The entrance ticket price is low and is 5 Australian dollars. Pensioners, people with disabilities and children are exempt from payment. A visitor who purchases a product in a store receives a discount equal to the amount paid for entry.

The owner of the store, Georgina, explains the essence of the innovation very intelligently: “People come in, look at the products and prices, leave and buy the same products in another store. Why should I waste my time and energy and work for free?” Georgina is trying to convey a simple concept - there are things in the world that you get for free (sun, air, birdsong), but other people's work should be valued with dignity.

The innovative approach to trading was met with mixed reactions. Many criticize the entrepreneur, some openly laugh at her. There is considerable debate on the store's Facebook page about the appropriateness of such approaches.

But Georgina still achieved a certain result. Although there was no noticeable increase in profits, there were much fewer thefts and idle onlookers in the store. But from a publicity point of view, Georgina has achieved an outstanding result.

What is the point of this Australian store example? Look for non-standard approaches to attracting customers. Advertisements offering the “best” or “lowest” prices are quite boring and do not cause the expected influx of visitors. An advertising poster that reads: “We are the greediest sellers in town. We are so insolent that we demand money for entry!” will have the effect of a bomb exploding and will attract many new customers to your store. People will come to you just to watch and have fun. And they will definitely buy at least some little thing.

Without packaging


The lack of packaging significantly reduces the cost of any product. This technique does not always work, but in some situations it brings additional income. This principle is used in the work of Bulk Barn (Canada). The chain of retail establishments has installed special glass vending machines in which customers can choose various products. More than four thousand items are sold without packaging: loose leaf tea and coffee beans, cereals, flour, spices, nuts, dried fruits, sweets and many others. In addition to the pleasant price, the chain is developing a new movement to abandon plastic packaging materials polluting the planet. It is worth noting that the idea works and brings huge profits to the company owners.

We sell muesli


This business idea received the title of best young company in Germany in 2013. The business was created by three friends from the city of Passau. Young entrepreneurs managed to meet the starting capital of 3,500 euros.

The essence of the idea is simple and ingenious. The guys created an online store selling muesli. Buyers are given the opportunity to choose various, but always only environmentally friendly ingredients and mix them at their discretion. The assortment includes several types of cereal bases, a huge variety of fruit additives, and nuts. The store also offers high-quality teas, fresh juices, healthy cereals, and coffee.

In 2007, when the business was just being created, it consisted of one retail outlet and an online store. Now it is a developed network with about 200 employees.

Master class on how to properly sell men's jeans


It is generally accepted that shopping is an exclusively female activity. For most men, any trip to the market or store turns into real torture. Standard shelves, on which various items of clothing are laid out in stacks in several rows, cause melancholy and despondency in men. Search and fitting the right size most consider it a waste of time.

Nadya Shurabura, who created the innovative Hointer jeans store in the American city of Seattle, made a wise decision to take into account the peculiarities of male psychology and create the most comfortable conditions for customers.

The store sells only men's jeans; the flocks of ladies chattering and choosing goods do not distract or confuse the stronger sex. There are no endless racks of folded jeans here. Only hangers located on beams. The front of the product is facing the buyer. Each model is presented in only one size, although all options are in stock.

Buyers are offered a convenient application for mobile device. With it, you can scan the QR code of the model you like and indicate your size. Literally within a few seconds, a notification is sent to the buyer’s device indicating in which fitting room the ordered jeans are waiting for him. The model you like and fit is paid for at the checkout. Anything that does not satisfy the buyer is sent to a special hole in the fitting room.

Men will agree that such shopping conditions can be considered ideal.

Freeosk - a special tasting machine


The very first devices of this type were created by the German confectionery company Stollwerck in 1887. Customers were offered the opportunity to try the sweets before purchasing. Since 2013, Chicago supermarkets have revived this tradition and installed special Freeosk machines. To install a free tasting machine, it is important to choose the right location and place of maximum concentration of the target audience.

The benefit for customers is obvious - the opportunity to try new products for free. The benefit of a supermarket is less obvious to the uninitiated layman - cheap marketing research into the interests and tastes of customers. It’s not worth talking about how much the positive image of the retail chain is improving.

Delivery of purchases to the airport


The popular Australian retailer Woolworths offers its customers a new service - the ability to order and pay for goods through mobile app. The purchase is delivered to the airport and handed over to the client after the plane lands.

U business people This service aroused great enthusiasm among tourists and immediately began to be in enormous demand. A tired traveler, upon arrival in the city, no longer needs to head to the store to fill an empty refrigerator with food. Everything can be ordered in advance and received at the exit from the airport.

“Ideas for restaurant business”

Admission with pre-purchased tickets


The owner of Chicago's Nextrestaurant, Grant Achatz, got the idea from airlines. You can only enter the airport with a plane ticket purchased using an online service. A similar system works in this restaurant. It is simply impossible for a visitor from the street to get into it. Entry is limited to those who have pre-paid for a specific menu in advance through the online ordering system.

The innovation was liked by visitors, who now do not have to wait for a free table and order fulfillment. Menu prices depend on the day of the week and time of day. The most expensive option is Saturday evening; on weekdays and at lunch the cost of the order is noticeably lower.

The restaurant menu changes radically at least once every 3 months. The previous option is never repeated. The restaurant offers different dishes national cuisines and has an endless supply of ideas. The establishment is extremely popular; there are no free tables here.

Creative from Blockbuster


While watching a movie, cinemas offer the standard set: drinks, popcorn and other snacks. While at home, many people like to eat well and watch a good movie.

Entrepreneurs serving visitors to one of the film festivals in Toronto came up with the perfect idea - to offer restaurant guests dishes from films that are presented in films today.

A restaurant that counts calories consumed


Restaurant Hitzberger (Switzerland) offers guests original service. The waiter brings the bill, which indicates not only the prices, but also the number of calories in each portion eaten.

This idea can be developed further. For example, offer a menu with low content fats or carbohydrates. Protein options are available for those who are watching their weight and caring about their health. You can organize competitions and reward customers who consume the most calories.

The idea is a success, because most catering establishments offer very high-calorie and unhealthy food. Additional feature monitoring the composition of dishes and their impact on health evokes gratitude from guests.

A restaurant where guests create their own drinks

A simple and very cool idea was proposed to visitors by the owners of the Japanese bar Logbar. Here the client is given the opportunity to create new cocktails by mixing different ingredients. Be sure to come up with an original name for the drink that is included in the bar menu and offered to other guests.

If the drink is successful, its creator makes good money. According to the terms of the project, part of the bar's profits is offered to the creator of the cocktail.

“Ideas for hotel business”

Twitter hotel


On the island of Mallorca there is an interesting SolWave hotel, which is used to attract guests to this super-popular social network. Each guest has the opportunity to download a proprietary application and gain access to original entertainment. Branded social network allows you to participate in competitions, communicate with other guests and make appointments at hotel parties, meet new people and flirt.

The hotel also has original rooms. In one of them, on the wall hangs a huge mirror with a luxurious mustache painted on it. You can instantly send a funny photo of yourself in this mirror to your friends. Using special hashtags, you can order drinks to the administrator.

“Earn money on the Internet”

Online dining


Sociability, attractiveness and cooking skills are characteristic features many girls. Seo-yoon Park from South Korea that you can make good money from these undervalued talents. The girl quit her boring office job, bought a camera and started broadcasting her lunches online. A cool hobby has developed into a worthy source of income. From advertising and views, Seo-Yoon earns about $10,000 every month.

The secret to the popularity of this show is simple. In developed countries, the number of single people who are entirely focused on their careers is noticeably increasing. For them, lunch with a virtual interlocutor becomes a real godsend, brings the joy of communication and brightens up loneliness. The girl also provides assistance to those who are forced to go on a diet, but are not ready to give up a traditional dinner in society and a pleasant conversation.

In this issue we will tell you about five creative business ideas with different corners lands that made their creators famous and brought them small profit. Each of these ideas is unique and admirable. You with my own eyes you can see how a non-standard approach to standard things brings fortune.

What does creative ideas mean for business?

By creative we mean those ideas that stand out from the crowd, that is, something that goes beyond the standard framework of understanding doing business. After you read at least a couple of them, you will understand what we are talking about. Let's actually look at each of these 5 miracle ideas in more detail. For residents of small towns, we have also prepared a good one.

Breaking dishes business

This creative and I I'm going I for business is in good demand in the USA. As it turned out, breaking dishes is in a good way relieve stress. The value of a round depends on the type of dishes chosen, for example, the client can choose any item that he would like to break - 4 vases will cost the client 15 dollars, and 20 plates will cost 50 dollars. The owner also took care of the safety of clients, and before starting the process of destroying dishes, the client must will have to wear special clothing in order not to injure himself from shrapnel.


There are also several options for “defeat”, you can either hit everything yourself or involve your friends or work colleagues in this, moreover, you will even be allowed to bring a target (photo, picture or other goal - which actually pushed you to this ).

This business brings good income, and over time it only becomes more visited. It is owned by a man named Sarah's Smash Shack. and his establishment is located in San Diego, so if you are in this city, you should definitely visit this wonderful establishment and see for yourself.

Do you think it's crazy, who would buy a book without saying a word? You are wrong. Alive to that example A Briton named Sheridan Simov, who brought this insanely creative idea to life. He released a 200-page book called “What Men Think About Apart from Sex,” which didn’t have a single printed book, moreover, it doesn’t even have pictures, it only has 200 blank pages.


Book quickly became a bestseller in the UK and brought its owner fame and money. It is mainly bought by students to record lectures and use it as a notebook for studying. By the way, anyone can buy this book at Amazon for just $8.

Anyone experiences stress from time to time, and office workers are even more susceptible to it. But a company from Japan, Solid Alliance, offers a solution - they came up with an anti-stress button that needs to be connected to the computer as a USB. This button has 3 operating modes.

  • Work mode
  • fighter mode
  • explosion mode

After pressing the button, different actions occur in each mode. For example, if you click the first option (work mode), the document appears Excel in which you can work calmly, but if you feel stressed, you can switch to (fighting mode), in which case a doll will appear on the screen that you can beat up properly.

This way employees get rid of stress. These are practical and creative business ideas come to us from distant Japan.

This strange toy called Study Ball appeared not so long ago in America; no matter how strange it may sound, it represents leg shackles for schoolchildren who do not want to perform homework. On the bracelet itself there is a special timer that reports how much time is left until the end of training. The system works very simply: a 50 cm chain, and the ball itself weighing 10 kg, and on the bracelet there is an electronic timer that shows how much more the naughty student needs to study.


But this ball is rather used as a symbolic thing. Which makes it clear to the child that you need to study, otherwise you will sit until the timer reaches zero. When the timer reaches zero, this appears on the screen the inscription “Class time is over” and automatically releases from his hug.

The price of such a toy is 115$, Yes, sometimes parents even have to resort to such methods in order to force the child to study. Such a toy is, of course, symbolic; no one in their right mind would use it on an ongoing basis. This thing You can also give it to those who work for themselves at home as a souvenir.

This is a creative idea for a business related to the production of sweets. Such things can be safely served in any cafe or even restaurant; such a thing will please even the most fastidious customer. To produce such a product, special equipment will be required. The equipment refers to a custom-made baking pan; it can be ordered from any factory to order. You can make a whole set of molds, for example - a sofa, bed, chair, TV, etc. In any case, such products will not leave anyone indifferent and almost everyone will want to try such a product at least once.


You can implement this idea at home by ordering molds in advance and baking a test batch. You can offer such a product to bakeries or baked goods stores; there will probably be customers for such a product. And if you have your own store, you can include such a product in your assortment. If you want to do business, you need to register as an LLC; today all the paperwork can be completed in a matter of days.

These are the creative business ideas in 2018: 2019, came to our issue today. There are undoubtedly many more similar ideas, which we will definitely tell you about in our next publications. Don't forget to subscribe to our newsletter. And good luck to you in all your endeavors. About others promising ideas small business can be read -.

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On the eve of summer, you can open your very profitable business from scratch on sewing women's tops or corsages.

This type of women's accessory has been in demand for a long time.

The target audience

This accessory is of interest to girls from 15 to 35 years old. Celebrities wearing tops at fashion photo shoots fuel increased interest in the accessory.

What do you need to have to start?

To open your own mini-factory, you need to have:

  • production premises;
  • sewing machine;
  • fabric for sewing and consumables.

The required minimum to start is about 200 rubles, which will be spent on fabric, thread and snake. This money is enough for you to sew one top (given that you have a sewing machine).

Profitability is at least 700%, since the cost of one top is no more than 200 rubles, but you can sell it for 1,500 rubles.

Good and very profitable business DIY idea for women and girls.

Sewing cases for portable devices

Creative business ideas are everywhere, you just need to be able to spot them.

One of these ideas is sewing cases for smartphones, laptops and tablets.

The target audience

Nowadays there is a real boom in portable devices. Cases are in demand among people of different ages and prosperity.

What do you need to have to start?

  • A set of multi-colored threads;
  • Felt fabric;
  • Set of needles, scissors.

Start-up capital and profitability

The minimum starting capital is 125 rubles. The cost of 1 case worth 300 rubles is 24 rubles. Thus, from each such case you will have 276 rubles in profit. Your monthly income depends on the number of cases you produce.

Enough interesting idea for business, which is suitable for both men and women.

Opening an Internet radio station

If you are not interested in sales and production, we suggest you open your own Internet radio.


This option is sufficient original idea business, especially since this activity is not subject to mandatory licensing.

How to compete?

There are many Internet radio stations, so target yours based on their various criteria:

  • age range;
  • hobby;
  • musical preferences.

What are the benefits of this direction?

Please note that your main income will be from advertising sales. So your station must have a lot of listeners. The more there are, the more you will earn.

What do you need to have to start?

You need equipment, a DJ, software and promotion. The total cost of equipment is about 36 thousand rubles, software – 40 thousand rubles, advertising – 25 thousand rubles. One or two DJs are enough. Total: 101 thousand rubles.

Profitability

Sewing toys

For people who know how to knit well, this will be a very successful investment of money and time.

Where to begin?

Buy sewing machine for 7,000 rubles, tools (scissors, awl, needles) for 1,500 rubles and materials. It is necessary to immediately stock up on a certain amount of materials worth up to 10 thousand rubles.

Benefit from production

As a rule, the cost of the Teddy Bear toy is about 400-600 rubles. You can sell such a bear for 5-7 times more expensive its cost.

Making toys from clay

Fancy figurines made from polymer clay that are in good demand.

Where to begin?

You will need the material from which you will sculpt - 80 rubles; varnish for processing - 150 rubles per bottle; related materials(accessories, etc.) – 100 rubles per set. You will also need a finishing oven. For these purposes, a regular home oven will do.

Sales locations

You can sell your products on:

  1. fairs;
  2. markets;
  3. in the Internet.

Benefit

By producing 2 units of goods per day (2 × 300 rubles), you will net up to 550 rubles. In just 2 weeks you will easily recoup all your investments.

Being creative is the key to financial independence, so go for it!


- this means, at a minimum, knowing what you want. And here you can divide into 2 directions - dream about something material (for example, create an apiary at home), and think about something intangible.

Let's see what else you can do with your dream.

People are willing to give the most money to make their own dreams come true. Well, or for their approximate embodiment. This includes evidence that the dream has been fulfilled. The originality of the business idea lies in giving people what they dream of, taking a decent reward for it, or the illusion of what they want, but for less money.

It is not at all necessary for clients of such a business to experience all the adventures themselves; it is enough to simply purchase a certificate testifying to the experience. Of course, this may look like a scam, but such a service is really in great demand.

How can you make money from your dream?

Xperience Days is an American company that has been providing customers with the desired souvenirs for about a decade: diplomas and certificates indicating that their owner has experienced a lot of exciting things and been on incredible adventures. Such adventures include winning a large jackpot in one of the casinos in Las Vegas, going down Niagara Falls, and the very fact of being near it.

Everyone understands what it is pacifier, it is so? But not many people know how to make money from it. And today we will talk exactly about this.

How to earn money? How to make a lot of money? Everyone asks this question, even if they don't admit it. People constantly throw out clever phrases like: money doesn’t buy happiness, money can’t buy the most important things, etc. But they all secretly want money, a lot and even more. And why? Yes, because for a lot of money you can buy almost everything: you could see this many times in your own life. life experience, no matter how sad it may sound.

But let’s not develop philosophical views on the topic of money, but let’s talk about ways to increase it. The simplest and at the same time most difficult way is to create a new brilliant business idea (as an option - “Used household appliances”). Many people who were able to come up with some new product and bring it to life became, if not millionaires, then certainly wealthy masters of their lives.

How to come up with an idea? Well, it’s difficult to advise anything here; if I now had a supply of brilliant thoughts on this matter, I would now be drinking sambuca somewhere under the palm trees. To learn, you should follow the example of entrepreneurs who have already achieved success.

Business idea “Name pacifiers”

Personalized Pacifiers has developed unique personalized pacifiers. Imagine: ordinary pacifiers, only with the child’s name or his photo. It would seem that there is nothing special here, but the income from sales of the new product exceeded all expectations. It all started in New Year 2006, when the company decided to release pacifiers with congratulations: “Happy New Year”, “Happy Holidays”, “Santa’s Helper”, “Merry Christmas”. Later, having improved production and eliminated the problem of seasonality, the company began to earn twice as much.

The company still makes money from new nipples, but is not limited to simple pacifiers. It recently released a VIP-class pacifier with a white gold holder and diamond accessories. The cost of such a “children’s” toy is only 17 thousand US dollars.

An integral part of the success of any business enterprise is quite often well-planned advertising (optionally - advertising in a cafe). It is advertising that is rightly called the bridge between the manufacturer and the client, the thread between the entrepreneur and the public, a way to attract the consumer’s attention to the product and at the same time prove that he really needs it.

A modern advertising agent must be cunning and sophisticated, because today's consumer is not so simple. We all know the goals of manufacturers, and we often perceive advertising negatively when it forces us to buy a particular product. So creativity in modern advertising is simply irreplaceable. Advertising should be beautiful, discreet and original.

Business idea advertising in the mirror

American advertising company Mirrus has found a way to combine these three characteristics to create creative mirror advertising. The Mirrus company itself was founded by Brian Reid in 2006. The goal of his office was to provide existing brands with innovative platforms for active interaction with consumers. All these years, the company has worked hard to develop new advertising tools.

This is exactly how the mirror creative advertising project was born. The project is called Mirror Image, it reflects the basic principle of advertising: learn about a product by looking in the mirror. This is how a mirror image created using the digital technologies of our time works. Thanks to the synthesis of the fundamentals of advertising and new technologies, Mirrus invents its new products.

It looks like this: when a person looks at the mirror from afar, he sees an advertising video or a picture of a product. When he approaches the mirror to see his own reflection, the advertising image becomes smaller and moves to the upper right corner, and the rest of the surface of the advertising medium turns into a regular mirror. When the person moves away, the advertising image expands to full screen again.

All entrepreneurs are probably well aware that the system of discounts (seasonal discounts, or discounts for regular customers), bonuses and various gifts from the company encourages people to active participation in their activities and development. If we take into account the option of free goods and services, then we see the great rarity of using such a marketing ploy: many consider it, if not unprofitable, then even unprofitable. However, such events and promotions of entrepreneurs can not only coexist with standard business, but also increase the benefits the enterprise receives from cooperation with the public.

Free cafe business idea

An example of this is the successful Japanese free cafe Free Cafe, located in many places in Japan, which offers visitors delicious snacks and rice cakes, as well as various drinks completely free of charge.

idea of ​​the Japanese company Harimaya Honten. This company has long been producing Japanese rice crackers, which have long been part of the food traditions of the local population. The first such free cafes were located in seven large shopping centers, constantly treating their loyal customers to fresh coffee, hot tea and rice crackers from Harimaya Honten.

Mr Harimaya, Director free cafe and the Harimaya Honten company, says that the only condition and the only payment for all meals and services is mutual courtesy and mutual respect. Indeed, the service is in the spirit of Japan, isn’t it? Thus, the company director continues, not only the products themselves are promoted, but also the moral values ​​of the staff and clients, which is the key to the successful development of society.

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