The article will discuss the main stages and features of the manicure business using the example business plan nail bar . Nail services are in significant demand among the female population. At the same time, visiting traditional salons is not always convenient and requires a significant amount of time, and the new format nail bars involves receiving their services while shopping in large shopping and entertainment centers, which significantly saves time.
Technologically, this business differs from the traditional one only in the format, when all services are provided in specialized “islands”, in the form of a bar counter with chairs. The organization of such a company will require investment, to attract which it will be necessary to develop an appropriate business plan. It is also important to choose the right place and find professional and experienced nail service technicians.
If you are looking for investment to implement your entrepreneurial idea, then ready business nail bar plan will be in the best possible way solutions to this problem.
Key Features nail bar business plan with calculations
Business plan for a nail bar as a means of creating commercial projects
Despite the fact that outwardly such a business looks quite simple, it nevertheless contains a large number of nuances and its design will require a large amount of resources, knowledge and relevant experience. It is important to choose the right location, assess the market dynamics, and make the correct calculations and planning of all major financial, economic and investment indicators, taking into account risks. Best suited for this nail bar business plan.
This method of designing investment plans is widely used in all areas of business, it allows you to take into account all the nuances of entrepreneurship and will serve as an excellent tool for convincing future investors of the effectiveness and efficiency of your ideas. He also has a proven and functional apparatus for marketing and financial analysis.
Description
Files
Features of working in the chosen field
The project provides for the opening nail bar in one of the large shopping and entertainment centers, in a place with good traffic. The main type of services is traditional manicure, nail extensions and other operations. The main category of clients are women who are not ready to waste their time going to special offices and cosmetic companies.
Stages of work:
- choosing a shopping center and a place to install a counter and bar equipment;
- recruitment and testing of employees;
opening and commencement of services.
1 – Summary
1.1. The essence of the project
1.2. Amount of investment to launch a nail bar business plan
1.3. Results of work
2 – Concept
2.1. Project concept
2.2. Description/Properties/Characteristics
2.3. Goals for 5 years
3 – Market
3.1. Market size
3.2. Market dynamics
4 – Staff
4.1. Staffing table
4.2. Processes
4.3. Wage
5 – Financial plan
5.1. Investment plan
5.2. Financing plan
5.3. Sales plan development nail bar business plan
5.4. Spending plan
5.5. Tax payment plan
5.6. Reports
5.7. Investor income
6 – Analysis
6.1. Investment analysis
6.2. The financial analysis
6.3. Risks of a nail bar business plan
7 – Conclusions
The nail bar business plan is provided in MS Word format - it already contains all the tables, graphs, diagrams and descriptions. You can use them "as is" because it is already ready to use. Or you can adjust any section to suit you.
For example: if you need to change the name of the project or the region where the business is located, this can be easily done in the “Project Concept” section
Financial calculations are provided in MS Excel format - the parameters are highlighted in the financial model - this means that you can change any parameter, and the model will automatically calculate everything: it will build all the tables, graphs and diagrams.
For example: if you need to increase your sales plan, then just change the sales volume for a given product (service) - the model will recalculate everything automatically, and immediately all the tables and diagrams will be ready: monthly sales plan, sales structure, sales dynamics - all this will be ready .
A special feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who knows how to work in MS Excel can adjust the model to suit themselves.
Rates
Reviews from our clients
Feedback on the business planbar opening
As a result of fruitful cooperation with Plan-Pro a loan of 10.3 million rubles was agreed upon. A business plan, which contained detailed calculations and their rationale, as well as detailed analysis, helped us implement the project of opening a sports bar.
Kravtsov Igor Ivanovich, Rostov region
Feedback on a sports bar business plan
What was especially pleasing about the business plan that we bought on the website was that there was no “water”. Everything is short, clear and to the point. The calculations are detailed, but at the same time capacious and simple. You can make changes: we have slightly adjusted the investment plan and the cost of food. The business plan helped us analyze a new direction and improve our development strategy for the future.
Tamara and Dmitry Mikhailets, Moscow region.
Feedback on a business plan for opening a hookah bar
Received private investments in the amount of 57 million rubles .. The business plan was made in just 8 days, all our wishes and requirements were taken into account.
Sumyatin O.V., individual entrepreneur, Novosibirsk region
Review of a nail bar business plan
In the process of negotiations with a potential investor, we needed to quickly provide a project that would justify the investment attractiveness of our business. For this purpose, a ready-made business plan for a nail bar was purchased from the Plan Pro company, in the process of studying which we were able to evaluate the simplicity and structure of the presentation, as well as the validity of the main parameters and the ease of calculations in the financial model in the formatExcel . As a result, we received investments in the amount of 9 million rubles. to open our company.
Bolshova M., entrepreneur, Krasnoyarsk region
Preparatory activities
To ensure the smooth start and execution of activities within business plan discoveries nail bar, you should take care in advance to complete all organizational and legal procedures for the creation, registration and organization of the company’s activities:
- Register your business as a legal entity.
- Conclude an agreement for settlement and cash services with a banking organization and register for tax purposes.
- Study rental offers and evaluate their attractiveness in terms of population and traffic.
- Assess labor market offers and identify possible sources of team formation.
- Determine the potential range of possible sources of attracting external financing.
Stages of creating a business plan for opening a nail bar
The first stage will be setting the goals and objectives of the project and a brief description of its essence and characteristics, then the results of marketing research and market analysis will be consistently revealed, and a financial model of the project will be formed.
About company
Neil bar in the “island” format, in one of the shopping centers, with an area of XXX sq.m. providing a full range of nail services.
- assessment of market attractiveness based on its dynamics and possible options development in the future;
- calculation investment component of the project;
- technology, tools and equipment;
- operating cost plan;
- volume and structure of revenue;
- issues of personnel and their financial motivation;
- marketing plan;
- calculation company's payback period.
Market assessment
Based on marketing research, a general assessment of the market, main competitors and consumers, product and pricing policies is formed. Also, in the process of working on investment project nail bar, those are determined competitive advantages companies that will be its drivers in achieving the planned market share and sales volumes:
- speed and quality of service provision;
- convenient location for clients;
- the cost is lower than traditional nail salons;
- modern materials and unique nail design;
- attractive appearance of the bar and its employees.
Investment part of a business plan for opening a nail bar
The problem of attracting investment in new types of business is the most difficult one a new entrepreneur will have to face. Considering the level of commercial activity of citizens, the number of projects is growing multiple times every year, and it is becoming increasingly difficult for investors to choose truly worthy ones. To attract the attention of capital owners, download a sample of a ready-made full-fledged nail bar business plan, With calculations main financial and economic indicators. A high-quality project will highlight your business and will allow you to attract the necessary investments in a short time.
Structure of investment expenses:
- production and purchase of furniture and design elements nail bar– XXX rub.
- delivery and installation in commercial premises entertainment center– XXX rub.
- tools and materials – XXX rub.
- advertising structures for navigation – XXX rub.;
- hiring and training point staff – XXX rub.;
- financial reserves – XXX rub.
In total, to fully invest in the project, you will need from 50 to 120 million rubles.
Technology and equipment used
Technological stages: removal of old coating, treatment of nails and cuticles, preparation for applying a new manicure, painting, formation of patterns and decorations, drying.
For implementation business plan upon opening nail bar required:
- bar counter and furniture;
- manicure tools;
- compositions for nail extensions and coloring;
- cash registers and office equipment;
- showcases for selling related products and accessories;
- safe;
- alarm button;
- TV.
Economic and financial parameters of a business plan for investing in a nail bar
Operating expenses
In order for ongoing activities after the implementation of the investment project Neila Bara has been provided with the necessary amount of funding, it is necessary to plan and carry out calculations volume of current expenses:
- payment for rental services of a shopping center - XXX rub.;
- utility component of payments - XXX rub.;
- purchase of materials and tools – XXX rub.;
- wage fund and deductions from it – XXX rub.;
- tax payments – XXX rub.;
In total, the amount of monthly operating costs will be XXX rubles.
Revenue from the sale of services within the framework of a business plan for financing a nail bar
Profitability is a multifactorial concept. It is influenced by the occupancy of the shopping center, right choice location of the bar, seasonal and weather factors, level of competition, etc. In order to correctly calculate the profitability of a nail bar investment project, we will determine the main factors that determine profitability and form the structure of sales of services.
Profitability factors:
- place;
- service list;
- price;
- experience and qualifications of craftsmen;
- the quality of the materials used and the service in general.
Sales structure:
- Simple manicure – XXX rub.
- Nail extension – XXX rub.
- Individual design and coloring – XXX rub.
In total, sales income for the project should amount to XXX rubles. monthly.
Issues of remuneration and number of personnel
Project nail bar does not require a large number of employees, it is important to ensure shift work in a shopping center mode in order to attract and simultaneously serve a certain number of customers while maintaining the level of quality of work:
- administrator - XXX rub.;
- nail service master – XXX rub.;
- recruitment and training specialist – XXX rub.;
- supply manager – XXX rub.;
- marketing specialist - XXX rub.;
- accountant – XXX rub.;
- cleaner – XXX rub.
Calculation of the payback period for a business plan for opening a nail bar
Compliance with the planned costs and revenues will allow the project to reach self-sufficiency within 3 to 5 years. There are no macros in the financial model. All formulas are transparent and accessible to
The cash flow statement is the most important document of any business plan. Contains comprehensive information about the company's operating, investment and financial inflows and outflows, and also allows you to evaluate the overall picture of the company's performance.
Download ready nail bar business plan with financial calculations and Excel financial model
The service sector does not require extremely complex calculations, as is the case with large production companies, however, its fate and attracting the attention of potential investors depend on the quality of the details and calculations of the parameters of the investment attractiveness of the project. Therefore, it is better to entrust the planning processes to professionals and get a guaranteed high-quality result.
To do this, download from our website a ready-made structured nail bar business plan containing calculations important financial and economic indicators. As alternative option, you can order an individual turnkey business plan, which will take into account all the features of your field of activity. This will ensure the speedy launch of the project due to timely and complete investment.
Neil bar is a modern type of traditional services that can attract more customers and provide the necessary traffic and revenue. The persistence and perseverance of an entrepreneur, his organizational skills, together with a professional investment project, will allow him to achieve success in any endeavor and capture the required market share.
For most women, beauty comes first, so the beauty market is developing even during a crisis. As you know, a person’s age is first revealed by his hands. That is why for many, a visit to the nail salon is a must in their daily routine. Despite the large number of existing salons and nail bars, new entrepreneurs try themselves in this area every year. Some manage to build a stable business, while others close down without even working for a year. But don’t let numerous competitors and difficulties scare you, as there are few real professionals in this segment.
Manicure and pedicure salons. My business:
Concept development
Two formats have taken root in the Russian market - these are standard services in a separate building or department of a shopping center, which are distinguished by a variety of services. In such establishments price policy varies and depends on many factors, but most often the prices are high. The main staff often includes true professionals in their field, masters with various awards. Most often they work by appointment. Such organizations also provide related services (eyelash lamination, piercing, etc.).
Nail bar is an express nail care service. The concept of nail bars differs from a standard salon in that it is democratic and fast in providing services. Here, customers do not have to wait or make an appointment in advance. Nail bars are located in shopping centers in the form of a manicure stand.
Stages of building a business
Before you open a nail salon from scratch, you need to build a plan - step-by-step instructions:
- market analysis, influence of internal and external factors, competitor assessment;
- development of a development concept, choice of format (whether it will be a classic studio or a nail bar providing express manicure);
- choosing premises, concluding a lease agreement or acquiring ownership of retail space;
- business registration;
- recruitment;
- conducting an advertising campaign;
- management and control of the studio's work.
Financial plan
To implement the project, it is necessary to draw up a rough business plan for a nail salon with calculations.
Start-up costs:
- opening an individual entrepreneur – 800 rubles;
- purchase of a quartz sterilizer – 9800 rubles;
- equipping a manicure table (4 sets) – 160,000 rubles;
- furniture (cabinets, shelves) – 54,000 rubles;
- 4 paraffin furnaces – 16,000 rubles;
- 4 ultraviolet lamps – 24,000 rubles;
- 4 Frasers – 48,000 rubles;
- uniform (4 pieces) – 10,800 rubles;
- reception desk - 45,000 rubles;
- chairs for the master’s work (4 pcs.) – 26,000 rubles;
- chairs for the client – 4 pcs. – 26,000 rubles.
Approximate expenses at the opening stage are 420,400 rubles.
How much does it cost to run a studio like this? Fixed expenses (per month):
- rent payment – 50,000 rubles;
- purchase of consumables – 40,000 rubles;
- wages of craftsmen - 140,000 rubles;
- payment of taxes – 40,000 rubles;
- marketing – 13,000 rubles;
- other costs (tea/coffee for clients, office supplies, utility bills, etc.) – 8,000 rubles.
Total – 291,000 rubles.
With four craftsmen working, the average monthly revenue is 450,000 - 500,000 rubles. This level can only be achieved after forming a permanent customer base. To do this you need to spend at least 4 months. If you reach an income of 450,000 rubles in the fifth month, the payback period for the project will be 7 months.
Organization of a nail business. How much is your time worth:
Documentation
To open a manicure and pedicure studio from scratch, you need to register as an individual entrepreneur or LLC. To carry out the activity, it is necessary to collect the following package of documents:
- registration certificate;
- extract from the Unified State Register of Individual Entrepreneurs or the Unified State Register of Legal Entities;
- permission to operate from the fire service;
- permission from the sanitary and epidemiological service;
- contract for disinfection, disposal of fluorescent paws, garbage removal;
- employment contracts with personnel;
- sanitary books of masters.
Premises requirements
Providing manicure services and nail extensions as a business does not require separate regulations and organizational rules. Primary requirements:
- the area per master should not be less than 6 m²;
- the premises cannot be a basement;
- presence of a ventilation system;
- each employee must have a health certificate and undergo a medical examination once every six months;
- if you plan to equip an apartment, it must be transferred to non-residential stock;
- furniture must be made of materials that can be sanitized;
- mandatory attributes - a sterilizer and a sink for washing hands (since in mall it is difficult to organize access to water; many people simply buy and install a cooler);
- All instruments must undergo disinfection with special preparations, then thermal sterilization after each client.
A manicure studio is a prime example when the success of a project largely depends on the location. City center, busy streets, high-traffic areas - the optimal location.
Manicurist's workplace:
Equipment, inventory
Equipment for a manicure salon is one of the most expensive parts of a business plan. At the start you need to buy:
- mirror;
- manicure chairs and tables;
- shelves, cabinet, refrigerator for storing consumables and extension materials;
- rollers, stands;
- autoclave;
- UV camera;
- manicure equipment for nail extensions;
- a set of tools (brushes, files, scissors, polishing blocks);
- sterilizer;
- Fraser;
- consumables.
How to choose a manicure machine:
Pedicure room equipment:
Staff
Nail salon workers shape the image of the establishment. The number of clients will depend on their work. Responsibly approach the selection of personnel; they must be masters of their craft, responsible workers. To operate a classic nail salon, 4 nail technicians and an administrator are enough.
Advertising
At the start, not every company can afford large advertising costs. Therefore, you need to choose only effective marketing methods - distributing leaflets and flyers, introducing discounts and bonus programs, bright signage, creating groups on social networks, etc. It is important to have a high-quality portfolio to indicate the professionalism of the salon. Best View advertising is word of mouth. Having provided quality services to one client, she will tell her friends about it, who will definitely visit the establishment.
Business Features
Experienced players in this market advise:
- the profit from each service provided should not be less than 30%;
- after a year of work, the number of regular visitors from the total clientele should be at least 65%;
- It is recommended to pay staff a certain amount plus a percentage of the services provided;
- the administrator's salary should consist of the basic rate plus 1-2% of monthly revenue;
- if the level of production of a certain master has decreased, it means that he is luring clients to the house;
- in the first months, expenses will be higher than income;
- To recoup the project, you need to provide only high-quality services and organize the right advertising campaign.
Availability of franchises
Leading nail salon franchises in Russia:
- network of Lena Lenina's manicure studio;
- Studio Star Beauty – manicure, pedicure and nail modeling services;
- "Fingers" - a chain of manicure salons;
- "Silk" is a manicure salon offering partnership under franchising terms.
Possibility of combining with another type of business
While nail bars are focused exclusively on express manicure services, classic studios often expand their activities. In addition to standard services, they provide:
- pedicure services;
- nail extensions;
- eyelash extensions as a business;
- conducting courses and master classes on nail care.
Organization of a home workplace for a nail technician:
Commercial offers
If you are a manufacturer or supplier of equipment, an expert or a franchisee in this field, then write to us through the Contact page. Below we will post information about your offer and your contacts.Save this article to your bookmarks. Will come in handy ;)
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Issues discussed in the material:
Is it worth opening a nail bar today?
How to register a business
How to choose a suitable room
What equipment is needed for a nail bar?
What kind of staff do you need in a nail bar?
What methods can be used to promote a nail bar?
What problems may arise in the work of a nail bar and how to solve them
The desire to be beautiful is inherent in women of any era, but the canons of beauty in each century had significant differences. However, such an attribute of impeccable appearance as well-groomed hands remains unchanged over the centuries. How can a modern woman, whose life often moves at a frantic pace, manage to take care of them? The answer is simple - you should visit a nail bar and get a stylish manicure in 20 minutes without long waits. Thanks to the wide popularity of establishments of this format, the question “How to open a nail bar?” is becoming quite relevant today.
Is it worth opening a nail bar: pros and cons
To visit a classic beauty salon, you need to have time, which is not always possible in the modern rhythm of life. Therefore, today many representatives of the fair sex are looking for the opportunity to get a manicure, say, during a lunch break. This is exactly the approach implemented in the nail bar concept. Here you can quickly tidy up your hands and take a break from the hustle and bustle of the working day. In addition, if a nail bar is open in a shopping center, you will have the opportunity to pop into a supermarket along the way, which is undoubtedly very convenient.
However, is such a business profitable from the point of view of an entrepreneur? Masters, of whom there are usually at least four in one establishment, simultaneously serve several visitors. As for manicure services, the demand for them is much higher than the supply, so the costs of maintaining a studio and the salaries of specialists, as a rule, pay off without any problems. The main visitors to nail bars are usually working women with average or high level income.
The main advantage that express manicure studios offer their clients is the opportunity to see a master without an appointment. Unfortunately, in large salons this is not always possible. If you have to wait a little for your turn at the nail bar, which happens very rarely, this time is brightened up by the cozy and comfortable surrounding atmosphere.
Each nail bar has a counter, but instead of bartenders, manicurists are located behind it, and comfortable chairs are provided for clients on the other side. There is usually a nearby cozy sofa for those visitors who, if necessary, wait in line. Many express manicure studios, which are opening everywhere today, are equipped with modern coffee machines and LCD TVs.
Arguments for":
Opening a nail bar is a great chance for aspiring entrepreneurs. To do this, you do not need to have fundamental knowledge in the field of finance and management; it is enough to create a competent step-by-step business plan and follow it.
The nail service sector is developing rapidly and shows excellent prospects. In our country, not every woman, and especially not every man, has the habit of getting a manicure done by a specialist, rather than on his own. Even in large cities, only 20% of women and 5% of men use salon services.
Opening a nail bar does not require a large investment. Of course, today there are many luxury manicure studios operating successfully. However, there are quite budget options such establishments that are ideal for a beginning businessman.
Arguments against":
Visitors to a nail bar are more likely to become attached to the artist, rather than to the place where the procedure is performed. This creates additional risks for the owner of losing part of the client base if an employee leaves.
Currently, the nail service industry is in a development stage and is characterized by potentially high capacity. However, many businessmen today are trying to open a nail bar, so competition in this segment is already quite fierce. To retain regular customers and find new ones, adopt all marketing methods, continuously develop and implement the most advanced technologies.
If you want to open a nail bar, study the legal requirements regarding compliance with sanitary and epidemiological standards in establishments of this kind. In this matter, not only knowledge and availability are important special equipment, but also the personal responsibility of employees.
Is it profitable to open a nail bar in terms of profitability?
Listing the advantages of business in the field of nail services, we have already said that in Russia this niche can be called free. You will ask why? After all, today many cosmetic centers and beauty salons are open and successfully operating. However, don't forget about distinctive feature nail bar - fast service. To get to the master, you do not need to make an appointment in advance. Specialists in such establishments work professionally and quickly, and during a pleasant procedure you can enjoy coffee or chat with your best friend.
So, what funds do you need to have to open a nail bar? A business plan will help determine the exact figure, which will contain a calculation of the initial investment and planned profit. In this section we give an example of approximate calculations.
Opening a nail bar involves costs for:
Preparation of all necessary documentation – 17,000 rubles;
Rental of premises for the period of arrangement – 44,000 rubles;
Interior decoration – 140,000 rubles;
Other expenses – 57,000 rubles.
So, to open a nail bar, you need a starting investment of about 600,000 rubles.
To determine the volume of expected profit, we calculate the approximate income of the studio and the amount of expenses for its maintenance for a certain period. For example, if 6 craftsmen work in shifts in a newly opened establishment, the revenue from each of them in the first four months will be about 4,000 rubles per day. In the future, this figure may increase to 11,000 rubles. The gross turnover for the year in this case will be 9,360,000 rubles.
Of course, such calculation results inspire optimism. However, entrepreneurs who plan to open a nail bar should not forget about the ongoing costs of maintaining a salon. Let's look at the list of main costs and their approximate size for the year:
Rent – 264,000 rubles;
Taxes and fees – 1,260,000 rubles;
Fixed salary of craftsmen – 576,000 rubles;
Payment for staff work (20%) – 1,872,000 rubles;
Consumables – 720,000 rubles;
Other costs – 206,000 rubles.
So, to ensure the operation of a nail bar, you will need about 5,026,000 rubles per year. We carry out a simple calculation and get the amount of profit received for the year after the opening of the nail bar - 4,334,000 rubles. With such indicators, the investment will pay off within the first five months, subject to the continuous expansion of the salon’s client base.
The calculations show that the project of opening a nail bar can bring good profit. Considering the low competition in this area, especially in small cities, such a business can become stable and prosperous. But to achieve success, remember the need to continuously improve the quality of services, increase the level of professionalism of the craftsmen and take care of the comfort of clients.
How to open a nail bar from scratch: step-by-step instructions
Step 1. Register the company before opening a nail bar.
If you, after weighing all the pros and cons, have decided to open a nail bar, then first of all you need to do the paperwork. You can organize a business in the form of an individual entrepreneur (individual entrepreneurship) or LLC (limited liability company).
According to the legislation of the Russian Federation, representatives of individual entrepreneurs are allowed to take advantage of tax benefits. In addition, they can maintain document flow and accounting of their enterprise on our own without visiting the tax office to submit reports. As for an LLC, it must have an accountant on its staff.
To open a nail bar in the form of an individual entrepreneur, you will need the following documents:
Photocopy of passport;
Application for registration of individual entrepreneurs (form P21001);
Application for transition to a simplified taxation system (in form 26.2-1);
An entrepreneur who wants to open a nail bar and register it submits these documents to the tax service at his place of residence. Upon completion of the registration procedure, the aspiring businessman receives a certificate of registration with the tax office and an extract from the Unified State Register of Individual Entrepreneurs. In addition, the following documents are required:
Lease (sublease) agreement for premises;
A cash register service agreement, which is concluded after registering the device.
If you decide open a nail bar in the form of an LLC, then the paperwork can be completed:
On your own;
With the help of lawyers.
Before you begin the LLC registration procedure and open a nail bar, decide on the following parameters:
Who and how will carry out the registration procedure.
Name of company.
Legal address of the LLC.
Activity code.
Amount of authorized capital.
Tax system.
Number of LLC founders.
What documents are required to register an LLC before opening a nail bar:
The founder’s decision to form an LLC (if there are co-founders - minutes of the meeting and the agreement on establishment);
Charter of the company;
Application for registration of LLC (form P11001);
Letter of guarantee for provision of a legal address;
Receipt for payment of state duty.
LLC registration is carried out within 3 working days, after which the founder receives the following documents:
Certificate of registration of a legal entity;
Certificate of registration with the tax office;
Sheet Unified State Register of Legal Entities;
A copy of the charter with the registrar's mark.
After completing the registration procedure, a novice entrepreneur can open a bank account.
What form of business organization should you choose when opening a nail bar? If in your plans - small salon Without significant expansion in the future, the best and simplest option would be to register as an individual entrepreneur. If in the future you intend to create a large company, open branches, and attract investors, then the LLC form will be more appropriate.
So, you have decided on your intention to open a nail bar and have gone through the registration procedure. What documents must be present in your salon?
Lease (sublease) agreement or certificate of ownership of the premises;
Notification to Ropotrebnadzor about the start of activities;
A document from the SES stating that the studio premises and equipment comply with sanitary rules;
Invoices for cosmetics and cosmetology products;
Book of complaints and suggestions;
Price list for services.
Step 2. Choose a room in which you can open a nail bar.
No less important is the issue of choosing premises for organizing a business. Many entrepreneurs strive to open a nail bar in a shopping center, and such a location undoubtedly has its advantages. Large shopping malls are characterized by excellent traffic, thanks to which your salon can count on a flow of customers. Moreover, it is in such places that visitors are usually the most willing to pay, which, of course, is a huge advantage for your business.
It is no secret that the cost of renting space in shopping centers is quite high, and this undoubtedly scares many novice businessmen. However, we should not forget that with good attendance and impeccable work of the staff, these investments pay off quickly enough.
Before opening a nail bar in a shopping center, take into account the fact that the style of your salon will have to match the general format of the complex. You will need to follow the recommendations of the shopping center administration regarding the design of the express manicure studio. But usually such establishments are small in size, so discussing and thinking through all the details in advance will not be difficult.
To open a nail bar, you must meet the following requirements:
The salon premises should not be in the basement;
Before opening a manicure studio in a residential building, it is necessary to transfer it to non-residential premises;
Each master must have at least 6 m² of working area;
It is necessary to equip a ventilation system on the territory of the nail bar;
Salon furniture must be made from materials that can be sanitized;
Availability of a sterilizer and a sink for washing hands – mandatory requirements to every manicure studio. If it is not possible to organize access to water in a shopping complex, a simple cooler will help solve the problem;
Each employee must have a health certificate, and subsequently undergo a medical examination every six months;
All tools used by craftsmen in the process of providing services must be disinfected special solutions and thermal sterilization after each client.
Before deciding on which shopping center to open a nail bar, inquire in advance about the cost of renting space and the requirements for entrepreneurs in city complexes with good traffic. In small towns, the price of a hall in which you can set up an express manicure studio fluctuates around 20-25 thousand rubles, and in megacities you will have to pay at least one and a half times more for such space. Before holding meetings with shopping center owners, prepare a design for your nail bar.
Step 3. We decorate the premises before opening the nail bar.
The design and layout of the premises in which a nail bar will be opened is very important for the successful running of a business.
It is advisable to divide the space into two main zones:
A waiting and resting place for visitors, usually located at the entrance to the establishment;
Workplaces for craftsmen, which are located in the depths of the studio.
In the first zone, clients of the nail bar can wait their turn, drink a cup of coffee, and chat with other visitors. Therefore, soft chairs and coffee tables, on which you can lay out interesting magazines for both women and men. Various decorative elements will help create coziness in the studio.
As for the working area, all equipment and devices are located here, necessary for masters for customer service. First of all, these are sinks for washing hands, supplies of consumables, and equipment for sterilization. From the waiting area for visitors work zone, the design of which must comply with the requirements of the SES, is usually separated by a bar counter.
Step 4. Purchase necessary equipment, before opening a nail bar.
So, the premises to open a nail bar have been found. Now is the time to purchase equipment for your new salon. What design rules exist for such establishments? We list the main ones:
Every nail bar needs a practical bar counter that will serve as both a table for the masters to work on and a mini-showcase. It contains both drawers and shelves for the necessary working tools, differing in size, as well as various samples of applying manicure patterns. Customers should see the neat façade of the counter, which is most often designed in accordance with the style of the shopping center. When opening a nail bar, remember that the counter will become the main accent of the interior, so you should not skimp on its cost.
Pleasant music will create a homely atmosphere in the salon, and comfortable soft armchairs and chairs will help visitors relax.
Make sure that the nail bar you open is equipped with the most modern equipment and materials. It is equally important to provide customers with a wide selection of nail polishes, decorative elements for painting and tips, as well as manicure samples.
Of particular importance are the aesthetics of the procedures and strict adherence to all hygiene standards in your salon. For each client, sterilized instruments must be prepared, which, at the beginning of the procedure, the masters remove from sealed Kraft bags.
The premises for opening a nail bar must have air conditioning, which will save workers and visitors from unpleasant odor acetone.
To arrange bar for clients, you will need the following equipment:
Coffee machine;
Juicer (if it is not possible to purchase an expensive industrial model, for the first time after opening, you can limit yourself to purchasing a household juicer costing from 7 thousand rubles);
Electric kettle (from 2 thousand rubles);
Blender or mixer for making cocktails;
Oxygen concentrator if you plan to include oxygen cocktails in the menu;
A set of dishes (cups, glasses, etc.).
Step 5. We create a list of services and set prices before opening a nail bar.
Scroll main nail bar services includes:
Nail extension;
Hand massage;
Nail correction.
The specific list of services of each nail salon is determined by the following factors:
The level of professionalism of the staff;
Availability of equipment;
Specific options for hand care and nail design, which are offered by supply companies;
The preferences of the manager who opens the nail bar.
When setting prices for services, it is advisable to use a comparative approach. To create a client base at the first stage after opening an express manicure studio, the price may be slightly lower than that of competitors. However, if you want to brand yourself as a premium establishment, and the quality of materials and the level of skill of the workers allow this, the prices in your salon can be set higher than in other nail bars.
Step 6. We select personnel.
The issue of personnel selection when opening a nail bar is extremely important. To ensure the smooth functioning of the studio, a minimum of four manicurists and two administrators will be required, who will work in shifts, as well as a cleaning lady.
What are the requirements for nail bar employees? Let's list the main ones:
Profile special education;
Medical education is an advantage;
Ability to provide professional and courteous advice to clients;
Well-groomed appearance;
Participation in competitions, exhibitions and festivals dedicated to the art of manicure.
You can find craftsmen on job sites, online forums, specialized exhibitions, or through recommendations from friends. When opening a nail bar, give preference to non-smoking employees, because many clients have a negative attitude towards the smell of tobacco.
Maintaining good hygiene is especially important for a nail salon, so make sure you find a responsible cleaner.
Typically, nail bar technicians receive a certain percentage of daily revenue, and technical employees receive a fixed salary. Maintaining accounting and purchases of consumables for the first time after the opening of a nail bar can be carried out by the owner.
How to open a nail bar and promote it
For a nail bar to start generating income, like any other new project, it needs advertising and promotion. Undoubtedly, the reputation of the complex on whose territory the studio is located also plays an important role. However, there are other aspects that are worth paying attention to if you are looking to open a nail bar and attract traffic. So, what are they methods of advertising and promotion have proven themselves to be the most effective?
Spectacular sign
It is a bright, original sign that can attract the attention of people passing by, some of whom may become regular clients of your studio after its opening. Therefore, do not spare money on making a sign and entrust this important task to professional designers.
Distribution of leaflets
To attract to the nail bar target audience– women who live or work near its location – you can organize the distribution of advertising leaflets. Places with high traffic are ideal for carrying out such promotions - areas of shopping malls, underground passages or subways, office centers, busy intersections. At the same time, do not forget about the periodic change of dislocation. To motivate people to visit the studio, you can indicate on the flyer information about the discount when presented.
Discounts and bonuses for regular customers
A competent discount program will help you retain regular visitors and attract new ones, and SMS mailing will inform you about the new products of your establishment and invite you to evaluate them. In addition, using the newsletter, you can congratulate customers on the holidays, which can also serve as an excellent advertising move.
Do not forget that social networks are becoming more and more popular every day. Promoting a nail bar that was recently opened on social networks does not require financial investments, but it provides an opportunity to tell a wide audience about the establishment.
Promotion through media
Television channels, radio stations, and glossy publications with a predominantly female audience are perfect for this purpose.
How to open a nail bar without typical problems
If you decide to open a nail bar, be prepared for some difficulties that may arise along the way. Here are some of them:
Problem 1. Lack of qualified personnel.
As practice shows, finding suitable personnel for your establishment is not so easy. You can make the task easier by clearly formulating your search criteria and deciding what personal and professional qualities an employee of your salon should have.
Problem 2. The risk of losing the client base due to the dismissal of the master.
It's no secret that when it comes to manicure services, the visitor is no longer attached to the studio, but to the master. Therefore, the manager is always faced with the question: how to retain a client if a specialist decides to quit? You can avoid this situation with the help of special loyalty programs that will motivate visitors to serve in your establishment. And so that nail bar employees are interested in long-term cooperation, start developing effective system bonuses, and also make every effort to make the atmosphere in the team comfortable.
Problem 3. High competition.
Today, many people are thinking about how to open a nail bar, and are successfully implementing their ideas. Competition in this service sector is quite high, which creates a risk of being left without visitors. To prevent this from happening, adopt modern methods of attracting and retaining customers.
Problem 4. The need to always be on trend.
The field of nail design is constantly evolving, and in order to keep abreast of the latest trends, you must always strive for new knowledge. Just opening a nail bar is not enough. It is important to constantly grow and invest in staff training, and then you will always be head and shoulders above your competitors!
Problem 5. Compliance with sanitary standards.
The most important condition for the operation of each nail bar, maintaining the health of its artists and clients, is compliance with sanitary standards and hygiene rules. Salon visitors should be absolutely confident in the safety of manicure procedures performed in your establishment. Even one unfortunate incident can cause irreparable damage to the studio's reputation.
Problem 6. The risk of loss of business reputation in the event of a mistake by the master.
It's no secret that negative word of mouth works much more effectively than positive word of mouth. And in the period of rapid growth and development of social networks, which is observed now, the consequences negative feedback can be truly destructive for business. To avoid failure, the owner of a nail bar should:
Monitor the impeccable performance of their duties by each employee of the establishment;
Take care of training and professional development of personnel;
Ensure compliance with sanitary standards and requirements for disinfection of instruments from the first day the studio starts operating.
To open a nail bar quickly and without unnecessary difficulties, entrust the preparation of documentation for a new establishment to professionals. Our company can help with this; we provide legal support and support for beauty and health businesses throughout the Russian Federation. In our company you will find a reliable partner who will provide qualified assistance in resolving any controversial issues.
Where to buy high-quality and professional nail files
Among the huge number of online stores offering manicure accessories, we invite you to our “WORLD OF NAILS”! You should choose our services because:
- “MIR FILOK” – own production of nail files.
- "WORLD OF FILES" is the main supplier!
- The showroom of the company "MIR FILOK" is located in Moscow.
- Delivery throughout our vast Motherland!
Why is “WORLD OF FILES” the best option for purchasing a product for you?
- Our store is built on own production files Thanks to this, you get: minimized cost of service, tested and confirmed product quality, fast production, attractive conditions for distributors.
- Our nail file is made only from materials that have repeatedly proven their quality (South Korea).
- Wide variety of product. Thus, a manicurist with any level of professionalism will be able to satisfy his interests.
- You can figure out which file is right for you. We carry out individual orders.
- Another advantage is the application of your brand logo on the working surface of the files.
- Business benefits
- Description of products and services
- Marketing and promotion
- Business technology
- Similar business ideas:
Business plan for opening a nail bar (express manicure studio) in a shopping center on an area of 10 square meters. m.
Business benefits
Why did we choose the field of express manicure and why are nail bars so good? We would like to highlight just a few advantages that are key to opening a nail bar:
- Popularity of the service and increasing demand
- Relatively easy start
- Low investment
- Fast return on investment
- Minor impact of the economic crisis
Therefore, despite the fact that competition in this market is considered quite high (such services are provided not only by specialized manicure salons, but also by beauty salons), the business has prospects. The main thing is to provide quality services and not make a mistake with the place.
How much money do you need to open a nail bar?
According to preliminary calculations, opening a small nail bar will require an investment of about 400,000 rubles:
- Bar structure for two workplaces - 150,000 rub.
- Additional equipment (chairs, lighting, tools, etc.) - 70,000 rub.
- Deposit for rent of premises for 2 months. - 50,000 rub.
- Advertising expenses (development of a logo, advertising sign, creation of a business card website, promotion of groups in social networks) - 100,000 rub.
- Other expenses - 30,000 rubles.
Description of products and services
The main services according to the business plan that the nail bar will provide include:
- Classic manicure - 900 rub. (60 min.)
- Manicure “plus” - 1500 rub. (90 min.)
- Express manicure - 550 rub. (30 min.)
- Hot manicure - 1400 rub. (60 min.)
- Children's express manicure - 600 rub. (30 min.)
Step-by-step plan for opening a nail bar
We plan to locate the express studio in a popular shopping center. Despite the high rent (from RUB 2,500/sq.m.), we have identified several advantages of this location:
- The shopping center is located in an area of large office buildings. Therefore, it is visited by many wealthy business women who always have little time to go to a full-fledged beauty salon.
- The attendance of the shopping center and specifically the trafficability of our point will allow us to spend virtually no money on advertising. We can say that our main method of promotion is live advertising (the master actually does a manicure in front of passers-by).
- The shopping center, after all, is visited by a fairly wealthy audience of clients. Even if our prices are slightly higher than the market average (including for home craftsmen), this will not greatly affect the overall flow of customers.
The size of the rented area will be 10 sq. m. m., and the rent is 25,000 rubles. per month (2500 rub./sq. m.)
What equipment to choose to open a nail bar
The main equipment of our studio is a manicure stand (bar structure). Each workplace, and there are two in total, will be equipped drawer with a door. We plan to approach the design of the manicure point very carefully. The bar structure will be made of impact-resistant plastic, with bright elements decor and good lighting. Making such a stand to order will take about 15 days. A complete set of all nail bar equipment will cost us 220,000 rubles. The number of permanent employees in our studio will be four people: three manicurists and one administrator. The latter’s responsibilities will include coordinating the work of the nail bar and monitoring the activities of the staff. The administrator's salary will be 28,000 rubles. Manicure masters will receive a percentage of the work performed (50/50) and the average income of each master will be 40,000 rubles. (+10 thousand rubles for pension contributions). They will work on a schedule of 2 through 2. It is planned to outsource accounting (about 5 thousand rubles per month). A separate topic for us is accounting for materials. If strict control is not maintained, then the staff, willy-nilly, can use the same varnish in incredible quantities (or, even worse, simply steal). Therefore, for each manicurist we will have our own list of materials that he must have (base, fixative, cream, scrub, anti-cuticle, etc.). That is why our studio has such high labor prices (it turns out that the materials are purchased with the money of the master). These materials will be purchased at a discount in a specific beauty salon (so that the quality does not suffer).
Which OKVED code should I indicate for a business to open a nail bar?
The organizational and legal form of our studio will be an ordinary individual entrepreneurship registered with the local tax service. The OKVED code will be “93.02 – Provision of services by hairdressing and beauty salons”. The most optimal tax regime for a nail bar is UTII (tax on imputed income). Monthly tax deductions will be about 5,000 rubles.
Marketing and promotion
As we noted above, placing a nail bar in a shopping center will allow you to avoid serious advertising costs. However, it cannot be done without costs. In particular, in the first stages you will need to invest in:
- Development of an advertising banner that will be placed on the facade of the shopping center.
- Promotion of an express manicure studio on the Internet (creation of groups on social networks, business card website, contextual advertising, etc.)
- Development of business cards, flyers and booklets
- Carrying out promotions
How much can you earn by becoming the owner of a nail bar?
First, let's calculate the organization's expected revenue. The average bill of our salon will be 1000 rubles. It is expected that on average it will take about 70 minutes per client (60 minutes of work, 10 minutes of preparation). Thus, in a 10-hour working day, one master will be able to serve up to 8 clients. Accordingly, 2 masters - 16 clients. Of course, you can’t expect a constant flow of clients (in any case, there will be downtime). Therefore, on average we plan to serve up to 10 clients per day. From here, the potential monthly revenue will be: 10 people. * 1000 rub. * 30 days = 300,000 rub. It is also worth considering possible income from the sale of goods and nail care products - about 30,000 rubles. per month. Total potential income of the express manicure studio is 330,000 rubles. per month. Monthly expenses of a nail bar
- Rent - 25,000 rub.
- Salary of craftsmen (50% of revenue) - 150,000 rubles.
- Administrator's salary + insurance contributions - 40,000 rubles.
- Taxes (UTII) - 5,000 rub.
- Accounting - 5,000 rub.
- Advertising expenses - 10,000 rub.
- Other expenses - 10,000 rubles.
Total - 245,000 rub. Hence, the net profit of the nail bar will be: 330,000 - 245,000 = 85,000 rubles. per month. The organization's profitability is 35%. With such calculations, the initial investment, taking into account the period for promoting the point (3-6 months), pays off in 8 - 12 months.
What documents are needed to open
Opening a nail bar involves registering with the tax office and obtaining documents to conduct business. You can resort to the services of specialized companies that carry out the registration of any business on a turnkey basis. However, no special permits are required for manicure activities, so you can register yourself for 800 rubles. To register, you will need a passport of a citizen of the Russian Federation, an individual tax number and information about the place of business (you can provide a draft of the lease agreement).
Which taxation system to choose for business registration
Most often, such salons operate from a legal point of view as individual entrepreneurs. In this case, it would be optimal for them to work under a simplified taxation system. In this case, they will deduct up to 15% of the income received as a tax burden. If you have hired personnel, you should be prepared that you will need to pay pension contributions for them.
Do I need permissions to open?
This type of business activity is also good because it does not require special permits. It is enough to open an individual entrepreneur or a company if large flows of visitors are planned. The lease agreement is concluded directly with the owner of the premises in which the salon will be located to provide manicure services. After registering in the register of entrepreneurs and the tax service, you need to register with the Pension Fund in your area.
Business technology
It is important to immediately assess your own prospects for doing business and rent a premises of such area that it will be sufficient and there will still be prospects for expansion. It should be noted that each nail artist requires from 7 to 10 sq. m. area. For a team of 3 craftsmen, you need 25-30 square meters of space. To receive calls and record visitors, you need to hire an administrator. The business owner at the stage of promoting the salon can easily cope with this role. It is necessary to create a database in electronic form, which will contain information about the client’s full name, his contact information, the date and time of the appointment, and the technician who will serve him.
